Head of Digital

Interview date: Wednesday 10th July

Reports to: Chief Executive
Direct Reports: AV Technician
Contract: Permanent, full time (35 hours per week)
Location: Institute of Psychoanalysis, Byron House, Shirland Road, London W9 2BT

About the Institute of Psychoanalysis

The British Psychoanalytical Society was founded in 1913. With around 500 members, we are a UK wide and international community of professionals, dedicated to helping people enhance their lives through an intensive talking therapy, psychoanalysis. The Institute of Psychoanalysis (IoPA) is the outward face and training body of the British Psychoanalytic Society.

Purpose of the job

The Head of Digital will be responsible for leading our digital, IT and information systems.  They will also have oversight of AV and for the technical development of online education materials.

The post holder will lead the digital transformation of the organisation, continuously improving the effectiveness and impact of the Society.  They will lead resource planning, management, reporting and coordination of projects/initiatives to deliver change in line with business requirements. This will involve leading end to end delivery digital projects, including technology delivery and change management required to improve, implement and embed digital systems, IT infrastructures and processes.

Main responsibilities

• Project manage major digital projects and ensure relationships with external stakeholders and engagement with Members, Staff and Service Users are all managed effectively.
• Research solutions and make recommendations for the improvement of systems and infrastructure.
• Appoint suppliers of digital services and oversee the Institute’s relationships with them, ensuring they provide a high-quality service and value for money.
• Provide first line support to staff, responding to basic technical queries and issues, such as password resets, software installation, and troubleshooting common hardware and software issues.
• Manage the IT infrastructure and security of the CRM system.
• Ensure the smooth operation of the CRM system, including user access management and working with our support provider to carry out data backups and system updates.
• Implement and maintain robust security measures to protect customer data and ensure compliance with organisational policies and industry regulations.
• Troubleshoot and resolve technical issues related to the CRM system and collaborate with stakeholders to identify and implement improvements to the system's performance and functionality.
• Establish services in line with industry standard service design principles.
• Keep on top of new and innovative ways to present the Institute’s digital content, proposing and experimenting with ways to develop its content in line with changing digital trends and audience preferences.
• Manage and develop the Society’s AV presence for in-house seminars and events as well as online AV requirements.
• Technical development of online educational products.
• Oversee financial aspects including budgeting, budget review and procurement.

Other responsibilities

• Work to increase the number of people reached through the Institute’s web presence and to build repeat usage, for example, by providing expertise on search engine optimisation, pay-per-click and social media advertising, and managing paid-for search.
• Coach, advise and share information on digital content, communications and services within the wider organisation. Encourage and support staff and members to engage with digital communications and adopt a ‘digital first’ mind-set.
• Take the lead on Google Analytics and other digital monitoring/measurement tools, ensuring that digital metrics are implemented, consistently reported and widely used across the Institute.
• Provide AV support for in-person, online and hybrid events using Zoom.
   

Benefits

• Flexible office hours and hybrid working (dependent on events, meetings and other activities).
• 25 days annual leave, plus 8 bank holidays (pro-rata for part time staff) plus Christmas closure days in addition to annual leave entitlement.
• Time Off in Lieu, overtime or adjusted working hours to accommodate evening and weekend working.
• A 12.5% non-contributory pension scheme.

Please see the job description and person specification attached for more details.