1,505 Volunteer roles

Volunteer Role Specification: Paid Social Media Ads Lead 

Organisation: Flourish Wellbeing Support C.I.C.

Role Title: Volunteer Social Media Ads Specialist (Digital Marketing)

Location: 100% Remote (UK-Based)

Time Commitment: Flexible (~2–4 hours per week for a suggested 6-month period)

1. About Flourish Wellbeing Support C.I.C.

Flourish Wellbeing Support C.I.C. is a UK social enterprise created to tackle the national mental health crisis through accessible, professional 1:1 online counselling for adults aged 18+.

The Reality We Are Changing:

• The Waiting List Crisis: Over 1.9 million adults in the UK are currently stuck on NHS mental health waiting lists.

• The Clinical Risk: 1 in 3 adults (33%) report that their mental health deteriorates significantly while waiting for support.

• The Financial Barrier: With standard private therapy costing £50 to £120 per session, professional care is financially out of reach for over 80% of the population.

How We Do Things Differently:

• Qualified Professionals Only: Unlike many low-cost services that rely on trainee students, 100% of Flourish counsellors are fully qualified, insured, and BACP/UKCP registered.

• Accessible Tiered Pricing: We offer a structured 15-session therapy model with tiered pricing (£25 Access for students/part-time workers, £35 Standard for full-time workers).

• Not-For-Profit Mission: Every pound of trading surplus generated from our paid tiers directly funds Solidarity Spaces (£0) for individuals facing extreme financial hardship or legacy benefits.

2. The Purpose of This Role

We are currently running Google Search campaigns and are now ready to expand our reach through targeted paid social media advertising (Meta / Facebook & Instagram Ads).

As our Volunteer Social Media Ads Lead, you will take ownership of setting up, executing, and optimizing high-impact paid social campaigns. Your work will directly connect adults in need with qualified counsellors and help us recruit pro-bono associate therapists to grow our clinical capacity.

3. Key Responsibilities & Activities

• Meta Ads Account Setup & Management: Configure Meta Business Suite, Pixel tracking, and custom conversion events to track client booking inquiries.

• Campaign Strategy & Execution: Design, launch, and manage low-budget, high-efficiency ad campaigns aimed at:

  1. Client Intake: Reaching adults looking for affordable, expert online therapy (£25/£35 rates).

• Creative & Ad Copywriting: Write warm, ethical, non-triggering, and compelling ad copy that adheres to Meta’s Healthcare & Personal Health Advertising policies.

• Budget & Audience Targeting: Monitor daily ad spend, test demographic and interest-based audience segments, and optimize CPC (Cost Per Click) and CPA (Cost Per Acquisition).

• Performance Reporting: Share light monthly performance summaries showing impression reach, click-through rates, and conversion metrics to guide C.I.C. decision-making.

4. What We Are Looking For

• Digital Ads Experience: Proven experience setting up and managing Meta Ads Manager (Facebook/Instagram) or similar paid social platforms.

• Data & Conversion Tracking: Basic knowledge of conversion pixels, Google Analytics 4 (GA4), or event tracking.

• Tone & Ethical Sensitivity: Ability to write empathetic, clear, non-salesy ad copy that aligns with professional mental health standards.

• Social Impact Drive: Passionate about mental health equity, accessible care, and social enterprise values.

5. What We Offer You

• Direct Social Impact: See exactly how your digital marketing skills convert into funded therapy sessions for vulnerable individuals.

• Flexible Micro-Volunteering: Complete your tasks at times that suit you around your existing work or personal commitments.

• Portfolio & References: Build verified social impact case studies for your CV/portfolio, with professional references provided by our C.I.C. Directors.

• Valued Team Member: Join a warm, supportive, and mission-driven team.

6. Practical Details & Non-Contractual Statement

• Location: 100% Remote / Online (UK-Based).

• Time Requirement: ~2 to 4 hours per week.

• Legal Status: This arrangement is a statement of shared purpose and hope. It is not intended to be a legally binding contract of employment, and neither party intends any employment relationship to be created. There is no mutuality of obligation; you are a volunteer and are free to cease your contribution at any time.

7. How to Apply

If you would like to lend your digital marketing skills to an expert-led mental health movement, we would love to hear from you!