Marketing Manager

• Job Title: Marketing Manager
• Location: Remote
• Salary: £39,000
• Permanent, 35 hours per week x 52 weeks per year.

You will:

• Raise awareness of Headway services amongst brain injury survivors, their carers and family members thereby increasing demand for our support.
• Drive engagement and support from stakeholders, including healthcare professionals, politicians, celebrities, grant-making bodies, and prospective fundraisers / donors.

WHAT YOU WILL DO:

• Lead the review and development of the Headway brand
• Develop and launch campaigns to raise the profile and reputation of Headway
• Implement campaigns that meet organisational need such as promotion of services, recruitment of volunteers or a shop donation appeal.
• Create and disseminate promotional materials such as an impact report as well as leaflets, flyers, posters and digital assets relating to Headway services.
• Oversee the production of videos, testimonials, and photography for use in promotion of Headway and its services.
• Develop and implement brand guidelines to include visual and tone of voice guidance
• Ensure brand consistency of all Headway materials

ABOUT YOU

We’re open-minded & welcome all applicants who believe they can succeed. Though ideally, you will:

• Have experience in creating and implementing successful marketing campaigns, ideally within the nonprofit sector.
• Have a highly collaborative working style, fostering teamwork and cross-functional cooperation.
• Expertise in developing strategic marketing initiatives that align with organisational goals.
• Strong skills in data analysis and reporting to measure campaign performance and inform decision-making.
• Excellent organisational abilities, with a track record of managing multiple projects and meeting deadlines efficiently.
• Exceptional verbal and written communication skills, ensuring clear, effective messaging across all channels.
• Skilled at tailoring content for diverse audiences while maintaining consistency in the brand’s tone of voice and key messaging.

BENEFITS

As a staff member at Headway - the brain injury association you’ll have access the following range of benefits;

Financial Security

• Competitive Salaries
• Pension - You’ll be automatically be enrolled into the People’s Pension with Headway contributing between 3 – 6%
• Occupational Sick Pay Scheme – Increasing with length of service.
• Death in Service Benefit - You’ll have the security of knowing if anything happens to you your loved ones will be provided for

Flexible Working

• Remote working – For the majority of our roles we can facilitate fully remote or hybrid working.
• We understand that a healthy work-life balance is essential for our team to thrive. Headway - the brain injury association offers flexible working arrangements, promoting well-being and ensuring you can take care of yourself while you care for others.

Wellbeing

• You’ll benefit from a fully comprehensive 24/7 Employee Assistance Programme including access to counselling services.
• Eye Test Vouchers
• Mental Health First Aiders

Holidays and leave

• You’ll get 25 days leave incrementally increasing to 30 days based on service plus Bank Holidays.

Benefits

• You’ll have access to a range of shopping and lifestyle benefits and discounts through our IMHR Plus Privilege membership.

ABOUT US 

Headway - the brain injury association plays a pivotal role in supporting individuals and families affected by brain injuries. Our comprehensive services encompass rehabilitation, counselling, and practical assistance to help survivors regain independence and improve their quality of life. Headway - the brain injury association is at the forefront of raising awareness about the challenges faced by those with brain injuries and advocates for their rights, ensuring they receive the care and understanding they deserve. Through a combination of educational initiatives, community outreach, and personalised support, Headway - the brain injury association strives to rebuild lives, offering a lifeline to those navigating the complexities of brain injury recovery.

Embark on a fulfilling career with Headway - the brain injury association and join our compassionate team and contribute to our mission of rebuilding lives after brain injury. Make a meaningful impact with Headway - the brain injury association, where every role plays a crucial part in empowering those on the path to recovery.

SAFEGUARDING

At Headway UK we are committed to the safeguarding and welfare of vulnerable adults. We expect all our staff and volunteers to share this commitment. We follow best practice as set out within the Care Act 2014. All successful applicants will be subject to safer recruiting procedures and will be required to complete mandatory pre-employment checks including a DBS check and two satisfactory references.

EQUALITY, DIVERSITY AND INCLUSION

We recognise, value and champion diversity and inclusion. We want to ensure are staff population reflect the diverse service users that we support. For us diversity and inclusion is about building happy teams, full of people that want to learn and be inspired by each other, by our different experiences and backgrounds. Inclusion means providing the people we recruit with opportunities and valuing everyone’s contributions and perspectives.

We are also committed to removing barriers for applicants with a disability during our recruitment process, upon appointment and as an employee.

Thank you for your interest in Headway - the brain injury association and we look forward to getting to know you!

Next steps

• Closing date: 28th October 2024
• Shortlisting date: 29th & 30th October 2024
• Interview: 7th and 8th November 2024