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Page 2 of 145
CB21, Cambridge (Hybrid)
Circa £52,000 per year
Full-time
Contract (12 Months )
Job description

The Supporter-led Fundraising (SLF) team at Alzheimer’s Research UK (ARUK) is responsible for securing income from individuals, groups, and regional corporate partners across the UK. SLF bring in a significant number of new supporters and income to the charity through mass participation events, fundraising products, and self-fundraising events. The team manage these supporters to give them the best possible experience with ARUK, and to help them fundraise for a cure.

As the Senior Marketing & Engagement Manager in a one-year FTC role, you will lead the Marketing & Engagement team. You will manage the Marketing & Engagement Manager and support the work of the Community Fundraising and Sporting Events teams in order to deliver our strategy and meet our annual income target. 

You will: support the development and progression of the Marketing & Engagement Manager and two Marketing Campaigns Officers, oversee the strategy for SLF-wide marketing campaigns, manage marketing budgets and own the relationships with external media and creative agencies, support with sign off for all SLF marketing content, own stakeholder management with Heads and Managers across ARUK, and oversee a new engagement strategy to review and implement a new stewardship plan across SLF supporters.

This is a 12-month Fixed Term Contract, or on the return of the substantive post holder, to cover a period of maternity leave.

Main duties and responsibilities of the role:

· Shape the strategic direction for marketing and supporter engagement for the SLF function within the charity.

· Innovation – be responsive to the ever-changing digital landscape and react to trends and opportunities.

· Work closely with the Digital and other Marketing teams across ARUK to integrate the newly appointed media agency: ensure best practice, more aligned working, better spending of budgets, and improved performance and results.

· Team leadership and stakeholder management – you will support the team with prioritisation of work and requests based on the wider Fundraising & Marketing priorities to support growth.

· Manage the SLF relationship with external media and creative agencies.

· Creative sign off of all SLF marketing content.

· Working with SLF Heads and Senior Managers to deliver £7m annual income within SLF, defining and making sure SLF priorities are delivered, shaping team culture and developing the growth strategy and ambition

Strategy and planning

· With the support of the Director of Supporter-led Fundraising, lead the development of the overall SLF marketing strategy to deliver exceptional supporter relationships, partnerships, and fundraising products to achieve further transformational growth.

· Be the digital marketing expert among SLF products and events teams, leading the Marketing & Engagement team to support on the delivery of their income objectives.

· Lead the development of the Marketing & Engagement team’s annual operational planning and five-year strategy, driving greater focus on scaling up the volume and value of supporters whilst maintaining great engagement and supporter experience.

Product marketing and management

· Lead the Marketing & Engagement team to support with the strategic planning and delivery of new and existing fundraising products/events to maximise income and attract new audiences.

· Ensure the creative and brand integration of products across SLF to drive maximum value and awareness.

· Support the development and delivery of all products on time, on budget, and on brand across a variety of media.

· Routine end of campaign reviews and analysis, with proactive adaptation of plans to optimise results.

· With the Marketing & Engagement Manager, be the SLF points of sign off for all marketing materials, responsible for proofreading and approving all marketing literature and brand materials for the department.

· Lead the team to deliver exceptional marketing creative and copy in-house, with support from the Design and Brand teams.

Supporter engagement

· Write inspiring marketing copy and compelling communications supporting SLF activities to drive action.

· Lead the team to deliver and implement a new supporter engagement strategy, improving stewardship and engagement journeys across all SLF supporters.

· Work with teams across ARUK to develop and implement improved SLF CRM/supporter segmentation, supporter journeys, and lifetime value understanding.

· Working with the Insight team and SLF Heads, improve SLF audience insights, interpretation, and application.

People management

· Management and development of the Marketing & Engagement Manager and support their growth as the manager of two Marketing Campaigns Officers.

· Continue to develop the vision, purpose, and strategy for the Marketing & Engagement team.

· Agency relationship management across a variety of partners and suppliers, including our media and creative agencies.

· Work with the Head of Communications, Head of Brand and Head of Digital to ensure all communications and activities are aligned across the charity.

· Work together with Heads and Senior Managers across the organisation, integrate the new media agency to drive better planning and collaboration, aligning strategically for our next phase of growth.

Budget management and reporting

· Annual budgeting of fundraising product/marketing expenditure and regular reforecasting and reporting.

· Annual operational planning and five-year forecasting, including quarterly Fundraising & Marketing directorate check-ins.

· Work closely with key teams across ARUK to ensure engagement, acquisition, and remittance is monitored and evaluated (including trend analysis and KPI tracking).

 

What we are looking for:

· Creating and delivering multi-channel marketing acquisition strategies.

· Delivering budgets, annual operational planning, and five-year strategy. 

· Copywriting, copyediting and proofreading.

· Line management and team development.

· Digital marketing expertise and growth ambition.

· Managing external media and creative agencies. 

· Excellent GDPR knowledge and practice.

· Excellent attention to detail to deliver high quality output.

· Stakeholder management skills (internal and with external agencies).

· Reactivity and agility to change activity or re-allocate budget based on performance.

· Experience of working as part of a leadership team.

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £52,000 per annum, plus benefits

Please download the Vacancy Pack for more information.

The closing date for applications is the 21st July 2024, with interviews likely to be held week commencing the 29th July 2024. We would encourage you to submit your application at the earliest opportunity as the closing date may be brought forward at any time. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.  Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, your CV will be anonymised as part of the selection process.  Should you need any adjustments at either the application or interview stage, then please do contact us via our wrebsite.

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK:

Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope. 

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure. 

In 2022, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises ‘World Class’ levels of workplace engagement and were also listed in the prestigious Best Companies lists:

• 48th in the 100 Best Large Companies to Work For in the UK.

• 19th in the 100 Best Companies to Work For in the East of England.

• 3rd in the 50 Best Companies to Work For in the Charity Sector.

In addition, we were also shortlisted for a special award recognising the work undertaken on reducing our environmental impact.

In 2021, we were awarded the HR Management award by The Charity Times for our Wellbeing initiatives throughout the pandemic.

In 2020, we demonstrated our commitment to changing the way we think and act about mental health in the workplace and signed the Time to Change Employer Pledge. 

ARUK really does look after its people, where you will be able to add value and make a difference. 

To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK.

Application resources
Posted by
Alzheimer's Research UK View profile Company size Size: 101 - 500
Posted on: 01 July 2024
Closing date: 21 July 2024 at 15:13
Job ref: ALZ1022150
Tags: Marketing,Management

The client requests no contact from agencies or media sales.