Digital Channel Marketing Manager Jobs
Closing Date: 10 November 2024
Ref 6884
Save the Children UK has an exciting opportunity for someone to join us for a Maternity Cover as our Fundraising Marketing Manager (DRTV).
We are keen to hear from highly motivated individuals with proven track-record of delivering effective individual-marketing campaigns across direct response TV or other online video channels who are looking for an exciting opportunity where you will be able to shape and deliver the strategy for our Direct Response TV campaigns which are pivotal to our fundraising acquisition programme.
About Us
We are Save the Children. Together, we fight for children every single day so that they can make their mark on the world and build a better future. We do whatever it takes to make sure they survive, get protection when they're in danger, and have the chance to learn.
About The Team
As Public Income and Engagement, we set the standard for brilliant, effective marketing across owned, and bought and earned channels. Working in squads with colleagues in Fundraising & Marketing, and across Policy, Advocacy & Campaigns, we deliver campaigns in line with our marketing plan that build awareness, 2 change minds and opinions, prompt people to act, and build deep relationships with supporters. We aim to sustainably increase the quality and value of our Individual Giving programme by continually testing, learning and innovating.
About the Role
The Marketing Manager (Acquisition) will plan and deliver effective direct response campaigns across paid channels, to build consideration, prompt action and drive income through the acquisition of new individual donors.
A key part of this role will be to lead on the day-to-day management and development of direct response TV (DRTV) and online video which are pivotal channels within our acquisition programme. By identifying the right supporters to target and inspiring them to commit to a regular monthly donation, you'll be a key driver of our Individual Giving supporter base growth and income.
Working within multi-disciplinary teams, you'll build strong relationships and cut through boundaries, in a fast-moving and dynamic environment. Leveraging agile principles, you'll flex and adapt - learning rapidly and responding to change, while keeping our supporters at the heart of everything you do.
In this role, you will:
• Plan and execute direct response TV and online video marketing campaigns, across a range of channels (e.g. direct response TV, bVOD, CTV), with a focus on audience, to drive ambitious income targets.
• Work as part of a multi-disciplinary team to attract new supporters – using insight and data to understand our audience's needs and motivations to build long term relationships.
• Work closely with our media buying agency to approve, buy and optimise media. Manage and monitor budgets, analyse daily results and metrics to drive change as needed to ensure marketing performance against KPIs.
• Collaborate cross-squad and with partner media agency to align DRTV and online video with the broader multi-channel paid media plan and integration with our Brand campaign where appropriate.
• Plan and collaborate with in-house and/or external creative and production agencies on the development of new DRTV creative, ensuring delivery on time and within budget.
• Develop and execute creative testing strategies to inspire audience engagement and action.
• Regularly analyse and report on performance across DRTV and online video channels and audiences, providing expertise to optimise results and deliver growth.
• Support and assist with training and supervision of Marketing Executives within the team. Manage, develop and motivate members to retain, and develop capacity, creative capability and talent to provide for succession and ensure delivery of business objectives.
• Partner with Analyst squad members to assess marketing effectiveness, using data-driven insights to foster a test-and-learn approach and ensure learnings are effectively shared across the team, and recommendations implemented.
• Work with Senior Marketing Managers to manage budgets, including planning, reporting, and reforecasting.
• Partner with CRO Specialist and others, to create a seamless supporter experience by ensuring consistency across all touchpoints, driving engagement, conversion and lifetime value.
• Keeping abreast of changes within the direct response TV and online video marketplace, and ensure learnings feed into quarterly planning.
• Collaborate with Save the Children International and other member countries, sharing best practices and insights on the trends of the various activities under its responsibility and helping drive the global production of new content for TV and online video.
To be successful, it is important that you have:
• Demonstrable experience in managing and delivering marketing campaigns across direct response TV or other online video channels.
• Experience in direct response marketing including developing marketing campaigns, data analysis and audience planning.
• Project management experience with a proven ability to plan and manage activity that delivers complex projects on time and to budget.
• Experience of effectively managing external partners to drive performance and continual improvement, such as working with media agencies to plan, buy and optimise media, creative and production agencies.
• Experience of developing fundraising and/or marketing assets to drive action.
• Experience of effective management of campaign budgets, implementing most effective investment decisions in real time.
• Strong numerical and critical thinking skills, specifically the ability to analyse complex data and translate it into tangible information for strategic decision-making.
• Demonstrable expertise in managing budgets efficiently.
• An understanding of attribution and the different models that can be used.
• Strong understanding of the fundraising DRTV media landscape.
Please note: To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately once a vacancy has closed, we are unable to consider further applications.
Ways of Working:
The majority of our roles can be performed remotely in the UK, but there are likely to be times when you will be required to come to your contracted office (up to 2-4 days per month or 6-8 days per quarter). This will be agreed with your Line Manager and team and is intended to be time spent on collaborating with colleagues and relationship building.
Please note: travel costs to your contracted office will be at your own expense.
Flexible Working - We are happy to discuss flexible working options at interview.
Commitment to Diversity & Inclusion:
Save the Children UK believes in a world that is fair, inclusive and equitable where all children have the opportunity to change their world. We apply this to our workforce and we are committed to developing and supporting a diverse, equitable, and inclusive organisation where all employees have a sense of belonging and feel that they can be "Free to Be Me". We are not looking for just one type of person - we want to recruit people who can add fresh perspectives, innovative ideas or challenge that disrupts the risk of group think.
We are especially interested in people whose childhood experiences - of life on a low income, of migration, of being in a racialised community, of the care system, of being LGBT+ or in an LGBT+ family or living with (or with someone with) a disability - help us to see things we might otherwise miss. Whatever your story is we want to hear it because we know that different voices, ideas, perspectives and knowledge, working together will enable us to better the lives of children around the world. This is the reason why we are all here.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
We're the UK's specialist blood cancer charity and our vision is clear: we’re here to beat blood cancer. We fund world-class research; provide information and support to patients and their loved ones; and raise awareness of blood cancer.
Since 1960 we have invested more than £500 million in blood cancer research in the UK. Where we’ve invested, survival rates and quality of life have improved. We’ve been working to beat blood cancer for over 50 years, and we won’t stop until we do. Be a part of our story and help us change the world.
As a Digital Marketing Coordinator, you'll not only be supporting and delivering our email marketing campaigns and assisting the management of our organic social media channels, but you will also support our paid digital campaigns. This role offers the chance to work with a talented team, drive innovative digital strategies, and make a significant impact on our online presence. If you're passionate about digital marketing and eager to grow in a collaborative and creative environment, this is the perfect opportunity for you!
The key areas of focus for the Digital Marketing Coordinator role are email marketing and organic social media management.
Overall, the efforts of the Digital Marketing Coordinator will support our overarching objective of beating blood cancer by reaching those affected by blood cancer, helping the fundraising team in delivering consistent transformative income, attracting new supporters and consistently engaging and providing value to our supporters. This role is crucial in ensuring that our digital marketing strategies are effective and get us closer to the day where we beat blood cancer.
We research, we support, we care. Because it’s time to beat leukaemia, lymphoma, myeloma and all types of blood cancer.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Here for the Blue Light community
The Role and the Team
Blue Light Card Foundation is seeking an experienced Marketing Manager to design, develop, and manage integrated marketing strategies that drive new customer acquisition and enhance fundraising growth. As Marketing Manager, you’ll leverage your marketing expertise to create effective campaigns across multiple channels, optimise media planning, and ensure successful outcomes to support the Foundation's fundraising initiatives. Your contributions will directly impact the Foundation’s growth and sustainability, enabling us to further our mission.
The Blue Light Card Foundation gives a lifeline to those who give so much to keep us safe and healthy. We fund and deliver mental health and wellbeing support for the issues we know the community needs help with most – because as former police officers, military professionals and more, we've been on or supported the frontline. We understand.
What You’ll Do
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Develop and manage the Foundation’s brand and creative strategy in conjunction with the CEO and Head of Fundraising
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Oversee and administer marketing and communications for the Foundation, including annual plans, message development, campaigns, creative direction, target audiences, timelines, talking points, and other related issues
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Spearhead the development, maintenance, and evaluation of marketing and communication materials, including annual reports, publications, videos, events, printed collateral, digital marketing, direct mailings, image development and design, research, and talking points
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Manage the Foundation’s strategies to drive successful giving campaigns through corporate supporters, public annual giving vehicles, and special events, including mass participation or community fundraising events, to ensure fundraising goals are achieved
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Develop, implement, and monitor project budgets, ensuring compliance with applicable fiscal restraints, analyse data, manage resources effectively, and adjust project budgets and activities to ensure strong fundraising results
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Manage the Foundation website and social media channels, developing content and increasing followers to meet overall communication and marketing priorities
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Oversee the communications for the Foundation’s donor stewardship programme for annual donors, first-time donors, and corporate partnerships
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Manage in-person events, including fundraising events and brand awareness events.
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Develop, implement, and monitor the communications plans for grant making, including post-award communications disseminating the impact of our work
What You’ll Bring
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Extensive experience in marketing strategy development and execution, particularly in integrated, multi-channel campaigns focused on customer acquisition and fundraising
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Proven track record in managing brand identity and creative strategy, including the development of marketing materials such as annual reports, publications, and digital content
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Demonstrated experience with digital marketing techniques, including social media management, SEO, email marketing, and online analytics
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Experience in planning, executing, and evaluating marketing campaigns, including both organic and paid media strategies
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Strong background in managing multiple projects simultaneously, with an emphasis on meeting deadlines and budget constraints
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Ability to evaluate and interpret data to assess campaign performance and make informed decisions for future initiatives
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Understanding of mass fundraising strategies and corporate partnerships
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Experience in building and maintaining relationships with a diverse range of stakeholders, including donors, corporate partners, and community organisations
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It would also be beneficial if you have experience in developing public relations materials and managing media relationships and third-party agencies or vendors to execute marketing strategies effectively
Our Culture
Blue Light Card Foundation culture is built around our members, who are at the heart of everything we do. Our people are integral to helping deliver life-enhancing local and national projects, through grants, to support the wellbeing of the incredible Blue Light community.
Blue Light Card Foundation allows us to go further in helping our members. We’re committed; we’re supportive; we empower, and we understand. Our values underpin our vision; working towards a future where every member of the Blue Light community, both past and present, feels empowered, supported and heard.
We work as a team and try to have a bit of fun while we do it, and we recognise the importance of culture and the positive impact it can have on performance for you, the team, our organisation and our members. We believe in attracting the best talent no matter where you are. We promote hybrid working, but we value in-person collaboration so encourage time in our offices. How regular and in which office location depends on the role and team. We don't offer remote-only roles.
What We Offer
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Hybrid working and flexible hours
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Free parking and EV charging onsite (chargeable)
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25 days plus public holidays and an additional day off for your birthday
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Great social events e.g., Christmas party, family fun day, summer party, sports matches
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Relaxed dress code and modern office space (games area, chill-out areas, book club, free coffee/tea/soft drinks/snacks)
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Onsite gym (including access to free HIIT & stretch classes)
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Learning and development opportunities
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Group auto-enrolment pension plan
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Enhanced maternity, paternity, sick pay
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Company funded private medical insurance
The client requests no contact from agencies or media sales.
About us
Collaborate CIC is at the forefront of pioneering collaborative approaches to social change and public services. As an innovative social consultancy and think tank, we are building the thinking, culture, and practice of collaboration to help us meet the challenges of today, together. We work towards a vision of a collaborative society — one that is equitable, caring, and sustainable.
About the role
At the heart of our organisation is a deep well of expertise, creativity, and rigorous thinking. However, we recognise that while we are brilliant thinkers and do great work, we need someone to help us better communicate the value and impact of what we do to wider audiences.
We’re looking for an experienced Communications and Marketing Manager with a strong background in strategic communications, ideally with sector knowledge, who can spread the word about our incredible work to support people and places, and grow the movement for a more collaborative, equitable society where we all are supported to flourish.
This role will manage our external communications and marketing content. It will be supported by and report to a Director, while collaborating closely with both the operations and practice team. This role will be ‘top to bottom’, considering and developing our communications strategy, and putting strategy into action by creating marketing materials, optimising our website content, and driving engagement on social media to effectively share our content externally.
About your experience and skills
You will be a versatile and persuasive communicator, particularly in writing, who can adapt their approach to suit people from different sectors and with levels of seniority.
You will be a creative and practical thinker, capable of developing and delivering annual plans for our communications as well as adapting quickly to new opportunities .
You’ll thrive in a collaborative team environment, working closely with project team members to develop content, and help them increase their communications and marketing skills.
Strong organisational abilities are key, as you'll juggle multiple tasks across different timelines. You should also be comfortable with a variety of digital tools and quick to adapt to new platforms.
Finally, you’re passionate about improving public outcomes, curious about social change, and likely have experience—whether personal, professional, or voluntary—of working toward that goal.
For more information on job responsibilities and experience requirements see attached for the full job description.
About the package and benefits
- Salary range: £35,000 - £42,000 (pro-rata)
- Location: We’re a national organisation with an office in London. All of our team work in a hybrid way, which varies depending on role and location. This role requires at least 1 day per week/fortnight in the office during the induction period. Beyond that, you are required to come to London at least once every 6 weeks.
- Working hours: preference is 22.5 hours per week, open to exploring flexible working requests that match organisational needs with personal needs/preferences
- Additional holiday over the winter holidays, on top of 25 days' (pro rata) holiday and bank holidays
- Pension contribution equal to 3% of your pro-rata salary
- Options for multi-purpose loans, bike-to-work scheme, eye tests, enhanced parental leave pay and we're open to exploring more...
- Being part of an inclusive, team-led, learning environment
Next steps and how to apply
- To apply, please follow the how to apply button below before 5pm on Monday 11th November.
- You’ll answer questions that are related to your interest in this role and your experiences and skills that would help you to do it. After the job closes, your answers will be anonymised, randomised and then reviewed by a panel of reviewers to ensure that every application is treated fairly and without bias.
- First interviews 25-28th November: you will meet 2 members of the team to discuss your experience and skills and to complete a short task.
- Second interviews 2-4th December: the opportunity to meet 2 more members of our team and to talk about you and the role with us further.
We hope to make an offer by mid December! If availability allows, we would love the person to start in post in January, or as soon as they have completed any required notice period.
Also, we love giving and receiving feedback, so at the end of the application process you'll receive insights into how well you performed and be invited to give anonymous feedback to us, or feel free to reach out to us to give more personalised input.
We are an equal opportunities employer
Collaborate supports flexible working and enables the potential for growth within this role and the organisation.
We seek to be a genuinely collaborative organisation, sharing ideas across the team through weekly team meetings and regular learning sessions. We collectively consider our broader strategy, examine and share learning across our projects, and explore how we might develop our work and our thinking.
As a Living Wage employer, we believe in paying our team fairly and are committed to promoting equity of opportunity for all.
Being equitable, inclusive and fair is not easy or simple and we are challenging ourselves, talking, working and learning about how we can continue to do this better. We aim to create an inclusive working environment in which all individuals are able to make the best use of their skills and are enabled to thrive.
The client requests no contact from agencies or media sales.
This is a new role with enormous scope to influence the digital development for one of the UK’s leading animal welfare charities.
The individual giving team is responsible for driving sustainable growth through donor engagement, stewardship and acquisition. We are seeking a Fundraising Digital Marketing Lead to drive the development and implementation of our digital fundraising strategy. You will oversee campaigns across multiple digital platforms, engaging with new and existing supporters to drive donor acquisition, retention, and growth. As a key person within the fundraising team, you will collaborate closely with communications and people across the charity to help us meet our ambitious fundraising goals through online channels. This role requires a creative thinker, a data-driven approach, and a commitment to making a positive impact.
We are looking for an experienced and strategic individual to spearhead our online fundraising efforts. The ideal candidate will have a proven track record in digital marketing within the nonprofit sector, successfully utilising online platforms to drive fundraising growth. They will demonstrate expertise in building and engaging communities around a charity’s mission, effectively translating this engagement into ethical fundraising success.
The successful candidate will join a busy, friendly, and capable team working to maximise the charity’s fundraising performance.
The client requests no contact from agencies or media sales.
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Our system keeps your personal information hidden until the recruiter contacts you.
Direct Marketing and Fundraising Officer
This is an exciting and dynamic role within our Fundraising and Marketing department, offering the opportunity to make a significant impact on our public fundraising efforts. The role has been designed to support the Direct Marketing Manager [Acquisition] in managing and developing internal systems, coordinating projects, and providing essential administrative support to the team.
Please download the job description for full details
We are seeking a highly organized and proactive Direct Marketing and Fundraising Officer to join our Public Fundraising team. This role is integral to the smooth operation of our fundraising activities, particularly during appeals, where your coordination skills will be crucial.
Key Responsibilities:
Appeal Coordination:
- Assist the Direct Marketing Manager - Acquisition in keeping member agency fundraising directors and key suppliers up to date in the run-up to and during appeals.
- Update the fundraising and marketing team budget tracker, ensuring accurate financial tracking throughout the appeal process.
- Support the setup and management of Appeal Toolkits and Appeal Hubs, providing essential assets to staff, member agencies, and suppliers.
- Assist with the coordination and delivery of creative projects across all direct marketing channels, ensuring timely and effective execution.
- Work with the team to gather and report appeal results, providing updates to the Director of Fundraising and Marketing, Executive Team, and CEO’s office.
Ongoing Responsibilities:
- Organize and manage review meetings with suppliers’ post-appeal, contributing to continuous improvement efforts.
- Monitor and update core and appeal budgets, processing invoices and ensuring financial accuracy.
- Support the Director of Fundraising and Marketing in organizing and managing the Fundraising Director’s Group meetings, including diary coordination, preparing presentations, and taking minutes.
- Provide general administrative support to the Fundraising and Marketing team, including setting up monthly team meetings, organizing agendas, and coordinating away days.
To be successful in this role, you will need:
- Proven experience in project coordination and administrative support, ideally within a fundraising or marketing environment.
- Excellent organizational skills, with the ability to manage multiple tasks and deadlines effectively.
- Strong communication skills, both written and verbal, with a keen eye for detail.
- Experience with budget tracking and financial processes.
- A proactive and collaborative approach, with the ability to work well within a team.
If you are passionate about making a difference, are eager to learn the fundamentals of direct marketing and have the skills to manage complex projects in a fast-paced environment, we would love to hear from you.
We are trialling 2 compulsory days per month "in the office", which is subject to change.
During an appeal, you will be contractually obliged to be in the office for 2 weeks, which are likley to include working during the weekend.
The client requests no contact from agencies or media sales.
Location: Hybrid working part London Office (Islington, London) part home working. The post holder will work a minimum of 1 day per week in the office.
Salary: £37,375 per annum
Hours: 35 hours per week
Closing date: Tuesday 12 November 2024 at 10.00am
Interview date: Thursday 21 November 2024
This is a full-time permanent position.
Who we are looking for
You’ll be joining our Fundraising and Engagement team at an exciting time as we leverage our new, global brand to engage and recruit supporters and raise essential funds to power our work.
Using your digital marketing and advertising skills, you will lead on planning, delivering and evaluating marketing campaigns with a focus on digital advertising to recruit supporters and promote our activities.
As a valued member of our determined, ambitious team, you’ll play an important role in driving forward life-changing research to make life better for people living with Type 1 Diabetes (T1D)
You will be driven by insights and confident developing and managing digital advertising plans to reach your audiences. You will be supporter-focused, collaborative, confident, friendly professional, able to act as both a critical friend and thought partner, providing constructive challenge and feedback to ensure results are achieved.
Experience required
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Delivering integrated marketing campaigns
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Managing a digital advertising schedule
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Building, monitoring and optimising paid for (PPC) advertising campaigns, across a range of platforms and tools, including Meta Ads Manager
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Producing organic social media marketing content to promote and engage activity
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Working with creative and media buying agency suppliers
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Providing support to multiple teams across an organisation
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Producing campaign evaluations and applying learnings
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Goal orientated with strong negotiation skills
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Excellent communication skills with the ability to write and think creatively
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Strong budget management, planning and organisational skills
About Breakthrough T1D
Breakthrough T1D is the world’s leading charitable research funder into type 1 diabetes, improving lives until we find the cure. We are dedicated to our 400,000 strong type 1 community in the UK and work closely with our international affiliates across the world, including the US, Canada and Australia.
You will find a vibrant atmosphere and spirited team at Breakthrough T1D, always striving to make a difference to people living with type 1.
Employee benefits
As an employer we offer:
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Hybrid working arrangements
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Flexible working and will consider compressed hours
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Generous annual leave entitlement – 25 days per year plus bank holidays for full-time staff with leave increasing after three and five years’ service
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Health cash plan that allows you to claim for some treatments such as dental, optical and physiotherapy treatment
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Season ticket and cycle loan
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Pension scheme
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Family-friendly policies – maternity, paternity, adoption and shared parental leave at enhanced rates
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Personalised training to suit your career aspirations and professional development
Breakthrough T1D is an equal opportunity employer, we welcome applications from all individuals regardless of race, gender, disability, religious belief, sexual orientation or age.
Breakthrough T1D drives breakthroughs towards a world where no one lives with type 1. Until then, it makes everyday life better for the people who fac
The client requests no contact from agencies or media sales.
Location: Hybrid working part London Office (Islington, London) part home work. The post holder will work a minimum of 1 day per week in the office.
Salary: £40,450 per annum
Hours: 35 hours per week
Closing date: Tuesday 19 November 2024 at 10.00am
Interview date: Thursday 28 November 2024
This is a full-time permanent position.
Please note that we reserve the right to hold interviews earlier so please apply as soon as possible.
Who we are looking for
You’ll be joining our Fundraising and Engagement team at an exciting time as we leverage our new, global brand to engage and recruit supporters and raise essential funds to power our work.
We’re looking for a strategic, insights-led individual to join our passionate Supporter Marketing & Experience team and lead Individual Giving. The team is on an exciting journey of growth as we prepare to launch a new Membership product to unlock our connected masses and grow our Legacies programme.
With your insight-led approach and direct marketing expertise, you’ll help shape the programme, working closely with the Head of Supporter Marketing & Experience.
Experience required
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Leading and managing a team
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Planning, managing and evaluating multi-channel direct marketing campaigns for supporter acquisition and retention
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Planning, executing and evaluating integrated supporter journeys, using digital and email platforms
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Developing and monitoring KPI’s and reporting to drive decision making
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Collaborative working with multiple internal and external partners including fundraising & marketing agencies
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Planning and managing projects and budgets
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Evaluation and reporting of direct marketing activities
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Working in a recognised database
About Breakthrough T1D
Breakthrough T1D is the world’s leading charitable research funder into type 1 diabetes, improving lives until we find the cure. We are dedicated to our 400,000 strong type 1 community in the UK and work closely with our international affiliates across the world, including the US, Canada and Australia.
You will find a vibrant atmosphere and spirited team at Breakthrough T1D, always striving to make a difference to people living with type 1.
Employee benefits
As an employer we offer:
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Hybrid working arrangements
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Flexible working and will consider compressed hours
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Generous annual leave entitlement – 25 days per year plus bank holidays for full-time staff with leave increasing after three and five years’ service
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Health cash plan that allows you to claim for some treatments such as dental, optical and physiotherapy treatment
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Season ticket and cycle loan
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Pension scheme
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Family-friendly policies – maternity, paternity, adoption and shared parental leave at enhanced rates
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Personalised training to suit your career aspirations and professional development
Breakthrough T1D is an equal opportunity employer, we welcome applications from all individuals regardless of race, gender, disability, religious belief, sexual orientation or age.
Breakthrough T1D drives breakthroughs towards a world where no one lives with type 1. Until then, it makes everyday life better for the people who fac
The client requests no contact from agencies or media sales.
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Our system keeps your personal information hidden until the recruiter contacts you.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Reporting to: Head of Marcomms & Digital
Place of work: Remote, but some travel to Central London
About Media Trust
At Media Trust, we believe it’s by giving everyone a voice that we’ll get to a more equal society. That’s why we work with charities to strengthen their storytelling, campaigning, press engagement and social media. We do this through media, communications and digital skills training delivered with our media and creative industry partners and by matching charities looking for content creation and other media-related support with media industry volunteers looking to give back. At the same time, our programmes for under-represented talent are giving young and diverse talent the creative media skills, access and mentoring to break into the media. For more information about Media Trust’s work, see our 2023 Impact Report.
We are looking to hire a Digital Manager to join our small but highly effective team. As the Digital Manager, you will play a vital role in driving and managing the delivery of our digital transformation strategy, working with key internal and external stakeholders to enhance our digital tools like our Volunteer Matching Platform, and achieving better engagement with the people we support.
This is a great opportunity for a highly motivated digital manager with relevant experience to join a purpose-led charity that is ambitious about using digital tools and technology to achieve greater social impact.
Key Responsibilities:
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Digital Strategy: Contribute to the development of our digital strategy to enhance user engagement, improve platform performance and support our overall goals
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Stakeholder Coordination: Work closely with internal teams (e.g., Marketing, Programmes, Volunteering, Partnerships) to understand their digital needs and translate them into actionable digital strategies. Communicate effectively with external partners, agencies, and stakeholders to ensure smooth project delivery
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Support Management of Programme Data: Support data-driven programme design, delivery and measurement of impact across programmes and services through digital solutions, data collection and analysis
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Analytics and Impact Measurement: Configure analytics tools (e.g., GA4, Salesforce Analytics) to track the performance of digital marketing channels and provide actionable insights to the Marcomms team for campaign optimisation and stakeholder reporting
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CRM Management: Oversee the day-to-day management of our Salesforce CRM system, ensuring data integrity and optimisation for fundraising, communications and stakeholder engagement
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Website Management: Manage the Media Trust website (built on WordPress), ensuring it is updated, functional, accessible, optimised for performance, SEO and user experience
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Agency Management: Coordinate with external website and CRM agencies, ensuring timely delivery of projects, troubleshooting and alignment with our organisational objectives
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Line Management: Manage the Digital Coordinator, providing guidance, support and performance management to ensure effective delivery of our digital priorities
Key Skills and Experience:
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Proven experience with CRM systems (ideally Salesforce), including customising workflows, reports and integrations
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Hands-on experience managing websites (ideally WordPress), including familiarity with plugins, SEO best practices and web analytics
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Demonstrable experience of working with external agencies to manage website and CRM development
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Excellent communication skills, both written and verbal; able to work effectively with internal teams and external partners
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Strong project management skills; able to juggle multiple priorities and deliver projects on time and within tight budgets
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A good understanding of how digital infrastructure can support the monitoring and evaluation of programmes through data collection and analysis
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Experience of interrogating data to generate actionable insights and drive decision making
Desirable:
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Knowledge of digital marketing techniques, including email marketing, social media, and Google Analytics
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Line management experience, with the ability to motivate and develop others
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Ideally, experience in the charity or non-profit sector
Working at Media Trust
Media Trust is an ambitious charity, full of passionate people. We are a small and dynamic team that works collaboratively and supports each other to achieve our vision of a more representative media and equal society where everyone has a voice. We are looking for motivated, agile, and value-driven people to join our team. In return we offer:
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Remote working with a monthly co-working allowance
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30 days annual leave (plus bank holidays)
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Flexible First employer
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Opportunity to work flexible hours
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Pension contributions
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2 volunteer days each year
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Opportunity to attend up to two Media Trust Open Courses each year at no cost to you
Flexible working at Media Trust
Media Trust values and respects all differences in people (seen and unseen). One of the ways we do this is by actively encouraging staff to work in ways that best suit their needs and our flexible working policy outlines many of the options available, such as part-time and term-time working, job sharing, home working and working compressed hours. Please talk to us at the interview about the flexibility and equipment or other support you need. We can’t promise to give you exactly what you want, but we do promise not to judge you for asking.
Media Trust values diversity and is an equal opportunities employer.
Registered Charity no. 1042733
Application deadline: We are looking for a digital manager who can start immediately, ideally If you are interested, please submit your application by midnight on 10 November 2024. Interviews will be in the week commencing 18 November 2024. We will review applications on a rolling basis and may conduct interviews with suitable candidates before the closing date. We therefore encourage you to apply early - we reserve the right to close the application process early if a suitable candidate is found. The team at Media Trust are committed to your journey as a candidate and will provide any necessary support throughout the application process. Please ask if you need any assistance or require any reasonable adjustments throughout the process.
We believe in the power of the media to change lives.
The client requests no contact from agencies or media sales.
LOCATION - Remote with travel required across the UK
Are you looking for an exciting and rewarding new role in 2024? Apply for the Digital Content & Campaigns Manager role at homelessness charity Emmaus UK.
About Emmaus
Emmaus is a secular organisation supporting homeless and socially excluded people by providing a home for as it is needed, meaningful work in a social enterprise and a sense of belonging and community. There are currently 30 Emmaus communities in the UK stretching from Glasgow to Dover and Norfolk to South Wales, collectively supporting more than 850 people. There are also 3 Emmaus groups working towards the development of services in their areas. We understand that a home is more than just a roof over your head; it’s somewhere to belong, where you feel part of a community, and that’s what Emmaus offers.
About the role
The newly-created role of Digital Content & Campaigns Manager will sit within the National Communications Team to support the delivery of key charity and federation-wide objectives.
As part of our mission to empower people affected by homelessness and poverty, the role will work to harness the potential of multimedia content to demonstrate the breadth of our activities and impact, but also raise the voices of people who have experienced homelessness
The role will be instrumental in the implementation of an evolved Emmaus brand language and visuals across websites, social media and other digital channels, and will work to embed measurement and monitoring processes to grow our reach.
Working with the National Communications Manager, the role will be central to the delivery of communications, fundraising and influence objectives with a strategic focus, while being hands-on in delivering standout content.
Who are we looking for?
Emmaus UK is looking for a team player who will lead our digital activities to shout louder about the transformative work of Emmaus UK and the wider Emmaus federation, by engaging existing audiences through powerful storytelling..
What we offer
· £37,878 pro rata (based on a standard working week of 37.5 hours)
· Working hours: 4 or 5 days a week, Monday to Friday
· Contract: Permanent
· Pension: Stakeholder pension with employer contribution
· Annual leave: 25 days + Bank Holidays + 3 concessionary days leave
· Training & development: Individually tailored induction. Ongoing training and development
· Volunteering: 2 days allowance each year
· Employee assistance: 24/7 employee assistance scheme is available
· Flexible working: Options available, subject to the requirements of the role
· Life assurance: Death in service lump sum of 3 x salary
To apply
To apply for the role, please complete our application form and equal opportunities monitoring form and email us by 9am on Friday 15 November 2024.
Please ensure you download the job pack and refer to the job description and person specification when completing your application form.
Those shortlisted will be invited to an interview conducted via Microsoft Teams week commencing Monday 25 November.
If you would like to arrange an informal discussion about the role, please email us.
Equal Opportunities
Emmaus UK provides equal opportunity for all job applicants and employees and is committed to providing a work environment free of discrimination. We are dedicated to an inclusive culture, and we strive to create a workplace where teams of people with diverse backgrounds, characteristic, perspectives, ideas and experiences work together. We welcome applications from all individuals irrespective of age, race, gender, sexual orientation, ethnicity, religion or belief, disability, marital status or parental responsibilities.
To ensure fairness and consistency to select the best candidate for our roles, all our applications are anonymised up until an interview has been confirmed so that shortlisting is based solely upon the suitability of the candidate’s experience.
The client requests no contact from agencies or media sales.
We are looking for a Communications and Marketing Manager to drive Family Fund’s communications and marketing team, including strategic and operational activity
This is an exciting and rewarding opportunity for the right person, both in terms of the role itself, but also the key part you’ll play in directly benefiting families raising a disabled or seriously ill child.
The Role
As Communications and Marketing Manager, you will work with the Head of Group Communications and Marketing to lead Family Fund’s communications and marketing team, including managing strategic and operational activity, strategies and channels.
In this role you will ensure that all communications activities are integrated and cohesive and support the organisational strategy and objectives whilst driving Family Fund’s brand profile and awareness.
As our Communications and Marketing Manager, you will lead our dynamic communications and marketing team. You will devise and create engaging and high impact content and campaigns to drive our brand in the external marketplace and in line with our mission, vision and values. From shaping stand-out messaging to leading photography and videography shoots, to multi-channel management, you’ll play an integral role in sharing our story with a broad audience.
About You
We are seeking a results-driven, creative and innovative Communications and Marketing Manager with a solid track record in increasing engagement across diverse channels.
What You’ll Bring
- Proven experience in a communications and marketing role, with success in driving multi-channel engagement.
- Essential experience in managing a team and budget, with a hands-on, proactive approach.
- Strong writing skills with an ability to tailor content for different audiences.
- Demonstrated success in planning and executing both digital and offline campaigns, with experience in data segmentation and audience targeting.
- Excellent stakeholder engagement skills, with an ability to collaborate effectively and bring fresh, innovative ideas to the table.
If you’re ready to bring your skills to a meaningful cause and drive the communications that help us make a difference, we’d love to hear from you!
You must be able to demonstrate solid communications and marketing experience, along with strong writing skills for targeted audiences, tailored for diverse channels. Experience of delivering communications campaigns and activities –on and offline- digital marketing and communications, including data segmentation and audience and stakeholder development is essential. You must be able to engage with a wide range of stakeholders, be innovative and demonstrate initiative and drive.
Experience of managing a team and budget is essential.
What we offer
Family Fund is a great place to work for great people. We provide a challenging and rewarding working environment where every staff member can make their mark.
We are a values-based organisation, and we aim to show our values in all that we do. Read our staff stories here and see how our staff display our values every day.
We commit to inclusion, equality and diversity and we welcome applications from all parts of the community. Family Fund is a Disability Confident Employer. We will invite to interview all disabled applicants who meet the requirements for the role. If you have a disability, and are happy to let us know, please highlight this in your covering letter. We have also signed the Armed Forces Covenant and we welcome applications from the Armed Forces Community.
How to apply
Please read and download the job description.
When you’re ready to apply, complete the online application form on our website and submit your CV and a cover letter telling us how you meet the requirements for this role. Your cover letter should be no more than two pages long.
The successful candidate must complete pre-employment checks that meet the Baseline Personnel Security Standard. This includes a requirement to undergo a basic level DBS criminal record check, right to work check and employment history verification.
Information:
Closing date: Tuesday 19 November 2024
Interview dates: Week commencing 25 November 2024
The client requests no contact from agencies or media sales.
Our ideal candidate will be a digital expert. You might have experience from the public, private or third sector or as a freelancer.
You will understand audiences and be a great writer for digital channels. You will be at home with the technical jargon of the digital world but be able to interpret and translate this for colleagues across the charity, cutting through piles of data to spot what is important.
This is a revamped, highly rewarding role, reflecting a renewed emphasis that we place on our paid media, and your work will be transformational working within a friendly and hardworking team committed to keeping children safe from sexual harm.
Safeguarding
We are committed to safeguarding and protecting the vulnerable adults, children and young people that we work with. As such, all posts are subject to a safer recruitment process including the disclosure of criminal records and vetting checks. We ensure that we have a range of policies and procedures in place which promote safeguarding and safer working practices across our services.
Equality, diversity and inclusion
We believe in creating a positive environment where our differences are respected and each of us feels valued for our contribution. Showing respect and consideration to all is part of our values and at the core of our culture.
As an inclusive employer, all qualified candidates will be considered regardless of race, ethnicity, religion or belief, age, socioeconomic background, gender identity or expression, sexual orientation, pregnancy and maternity and caring responsibilities, marital status, nationality and disability including invisible disabilities and neurodiversity. As part of our safer recruitment process we actively remove bias from applications i.e applications are anonymised prior to sharing with the recruiting panel and equal opportunity monitoring forms are removed from applications on receipt and retained by HR for analysis reporting.
To prevent child sexual abuse and exploitation
The client requests no contact from agencies or media sales.
About the role
Resuscitation Council UK’s (RCUK) Communications and Engagement team delivers creative communications and authentic engagement activities that support the organisation’s vision to ensure that everyone in the UK has the skills they need to save a life and receive appropriate resuscitation.
Our audiences include health and social care professionals, members of the public, charities, professional bodies and associations, UK policymakers and campaigning groups.
We are looking for a creative self-starter with a passion for digital marketing and skilled in community management.
You need to be a motivated and enthusiastic marketer who is comfortable working on impactful campaigns which have a wide and diverse reach. You should be confident bringing healthcare-related stories to life through different digital channels. You should also take a hands-on approach to all areas of marketing and understand the nuances, advantages and shortcomings of using different platforms.
You will be responsible for delivering outputs from our social media as well as leading on our email communications. You will analyse and evaluate the results of these campaigns and use insights to drive development, with support from the Digital Media and Marketing Manager.
Led by the Digital Media and Marketing Manager, you will also produce website content, support on paid advertising and creation of branded merchandise.
Digital marketing plays a key role in our ability to raise awareness for, and build the profile of, Resuscitation Council UK, our guidelines, courses, and standards. Working with other members of the Communications and Engagement team, you will support on digital aspects of campaigns and initiatives to further public awareness of cardiopulmonary resuscitation, defibrillation and support for survivors.
The post holder will work closely with all members of the Communications and Engagement, Governance, Operations, Clinical and Service Development departments and build strong relationships with the wider resuscitation community. Equality, diversity and inclusion will be important principles considered in all elements of work.
Main responsibilities and duties
Website, SEO & PPC
- Write/produce, build and publish content for the RCUK website, including articles, features, statements and updates, ensuring diversity and inclusion is considered in everything we do.
- Ensure all content, imagery or files uploaded to the website are of an optimal file size and comply with accessibility guidance e.g., alt text, descriptive links.
- Support the Digital Media and Marketing Manager to deliver the SEO priorities for the organisation and increase RCUK’s reach.
- Use insight (e.g., Google Analytics, Google Search Console, Crazy Egg, surveys etc) to identify content gaps and opportunities for website improvements in line with user requirements.
Campaigns
- Support the communications and engagement team to deliver on key integrated campaigns across the year.
- Support on the delivery of marketing and communications strategies for core RCUK products: including generating sales for commercial products such as e-Lifesaver and paid events such as conferences through digital marketing and direct communications.
- Support the Media and Campaigns team with asset creation and amplify media opportunities via our digital channels
- Support the Policy and Public Affairs team with uploading policy briefings and maintaining resource repositories
- Identify hooks and opportunities to promote RCUK’s work and increase digital engagement.
Email Marketing
- Project manage the delivery of email marketing communications in line with the organisation’s aims and objectives to engage our core audience with RCUK’s work.
- Support on the delivery of our annual BAU email communications calendar.
- Evaluate the impact of RCUK emails activity, through regular analysis of emails sent, and use this insight to get a better understanding of how audiences are engaging with our email content and to continually improve email communications
- Ensure all emails are sent in line with General Data Protection Regulation (or GDPR).
- Support the development of a new email strategy to support business growth (e.g. e-Lifesaver prospects through sales journey) and audience segmentation.
Social media
- Create, curate and share high quality social media content using a range of different and innovative formats.
- Monitor RCUK’s social media portfolio and identify opportunities for RCUK expansion onto other social media platforms in line with organisational objectives and where the audiences we are trying to reach are.
- Respond to comments across our social media channels and build support within our online community through engaging in conversations. Answer queries (liaising with other teams as required) and escalate any reputational issues to the Digital Media and Marketing Manager.
- Identify opportunities and content for paid campaigns.
- Work with the Digital Media and Marketing Manager to evaluate the impact of organic and paid social media activity through monthly reporting and analysis of larger initiatives and campaigns.
Other
- Champion RCUK brand and style guidelines to ensure RCUK communications are consistent across all comms channels.
- Use Canva/Adobe suite to design BAU social media graphics and toolkits for campaigns.
- Ensure our content is accessible and reflects the diverse resuscitation community and society as a whole.
- Represent and promote the organisation and its products at internal and external events that RCUK is exhibiting at.
- Manage the Communications inbox on a rota basis with the Media and Campaigns Officer & Policy and Public Affairs Officer.
- There is an occasional need for weekend/evening working and time off in lieu is granted in line with our time off in lieu policy.
- Support writing creative briefs for external design agency.
How to apply
Please email your CV, covering letter and Equality & Diversity monitoring form to us with 'Digital Media and Marketing Officer' in the subject line.
The closing date for applications is 17:00 Monday 18 November 2024.
Interviews for this role will take place Thursday 28 November 2024.
Please note: We reserve the right to close this advert early if enough suitable applicants apply.
Applicants must have the right to work in the UK. Sponsorship is not available.
Job title: Digital Communications Officer
Department: Communications & Engagement
Responsible to: Digital Communications Manager
Location: London - hybrid working, with visits to UWCIO at least once per week
Salary: £33,900 gross per annum
Working pattern: Full-time (38.5 hours) - other working arrangements available
Duration of contract: Permanent
Start date: Immediately
Are you our new Digital Communications Officer?
We are looking for a creative social media native who is comfortable not only with presenting UWC to different audiences but also collaborating and supporting our different stakeholders in doing so. You will join the Communications and Engagement Team at the UWC International Office (UWCIO) which consists of six people and report to the Digital Communications Manager.
As a Digital Communications Officer, you will create, develop and deliver content across all UWC International’s social media channels in line with our social media strategy and lead on sourcing or creating the relevant, required reporting to demonstrate engagement and impact. You will also support UWC’s truly global network of volunteers through digital resources, templates and training. In doing so, you will use your digital communications skills for the better, contributing to the success of the movement and supporting young people to access transformational educational opportunities they would otherwise not have dreamt of.
Part of the larger Advancement Team at UWC International, the Communications and Engagement Team provides the UWC movement with strategic leadership, support and advice in the area of internal and external communication, PR, promotion, marketing, crisis communications, alumni and wider community engagement, and partnerships with other organisations. The Team has a coordination and support function for teams across the UWC International Office, as well as other UWC stakeholders globally, such as UWC schools, colleges, national committees and governance bodies. Alongside your business-as-usual tasks, you will support the Digital Communications Manager in coordinating with the advancement and admissions teams at each of the 18 UWC schools to run ad-hoc campaigns and manage external stakeholders and partners.
About us
Changing the world takes passion and dedication
UWC is a global network of schools with a powerful difference. With a shared goal of working towards global peace and sustainability, we bring together young people from around the world to study in one of our eighteen schools on four continents. There, they don’t just learn how to be great at passing exams. They learn how to communicate across cultural boundaries. They develop the skills to be a changemaker. They design and engage in initiatives that transform their lives and the lives of those around them for the better.
Our students go on to become leaders in politics, NGOs, social enterprises, community movements, charities, and business. For life, they remain dedicated to the UWC mission and many of them remain in close contact with us, their school, and their peers, becoming part of a global community of over 60,000 changemakers transforming the lives of others.
About UWC International
The UWC International Office serves as the operational arm of UWC International, a UK-registered and Germany-registered charity, and stands as a pivotal entity within the UWC movement. Positioned in central London and Berlin, it collaborates extensively with stakeholders across the UWC spectrum, actively engages a robust alumni community comprising more than 60,000 members, and fulfils essential functions for UWC International's governance bodies. Our primary duties encompass global fundraising initiatives, comprehensive communications strategies, promotional endeavours, support for the network of over 150 UWC national committees, global strategy development and implementation, and support services to the UWC schools.
What we offer
As part of a commitment to our employees, we offer the following:
- Generous holiday allowance – 28 days per year plus eight public holidays (pro rata for part-time or fixed-term contracts).
- The standard working hours are 38.5 per week. Start and finish times can be agreed between managers and employees. We support flexible working and are happy to discuss different working patterns.
- We offer up to two days per year for volunteering and up to two days per year for study leave.
- We support staff development and provide access to training and a wide range of CharityComms resources through our UWCIO membership.
- We offer a health and well-being support package, which includes income protection, an employee assistance programme, advice and legal support helpline, remote GPs access, medical second opinions, mental health support, physiotherapy, cycle to work and a well-being calendar featuring podcasts and webinars.
- Perks and discounts portal, which provides a range of discounts across shopping, dining, lifestyle, and entertainment. With thousands of offers on hundreds of top retailers.
- Contributory pension scheme, UWC International currently contributes up to 8% of the employee’s gross salary, and the employee must match the percentage of up to 8% of their gross salary. The minimum contribution rate is 4%. This applies to everyone aged 22 and above but under state retirement age, earning at least £10,000 p.a. and classed as working in the UK.
Visa requirements
Anyone who applies to work at UWC International in London or Berlin must have a work visa before starting
employment, in compliance with the relevant immigration rules. Please provide confirmation of your eligibility to indefinitely work or reside in the UK in your application. Any offers of employment made by UWC International will be subject to a right-to-work check on your immigration status.
Application Process
Do you want to be part of our team? To apply, please submit your application with an up-to-date copy of your CV along with a cover letter in English (each a maximum of 2 pages).
Your cover letter must:
- Outline your experience, skills and competencies against the Person specification section in the
- attached Job Description.
- Explain why you want to join UWC International
- Provide confirmation of your eligibility to work or reside in the UK
- Provide the name and contact details of two professional / academic referees, including their job title, email address and the capacity in which you are known to them. References are taken up prior to interviews. We will not contact your referees without first letting you know.
Please note that CVs received without a cover letter, including the information requested above will not be considered.
Deadline for application: 23.59 (UK time) on Sunday, 10 November 2024
(Applications will be reviewed on a rolling basis. If you are interested, please submit your application as soon as possible)
Interview and assessment dates:
- First round of interviews and assessment on Friday, 15 November (Remote via Zoom)
- Second round of remote interviews will be scheduled for the following week.
For further information on this opportunity, please see the detailed job description attached.
Safeguarding children and adults
UWC International holds strict child and vulnerable adults safeguarding principles and has a zero-tolerance policy for conducts of sexual harassment, exploitation and abuse in the workplace and other places where the organisation’s activities are rendered. In the process of recruitment, selection and appointment,UWC International implements a range of procedures and actions including Criminal Background Checks / International vetting / Certificate of good conduct to ensure children and vulnerable adults are safeguarded and abuse is prevented.
We expect all applicants and staff to share this commitment and to undergo appropriate checks, including a Basic Disclosure and Barring Service (DBS) check.
Staff will take an active role in ensuring that we are meeting our safeguarding obligations through attending regular training and following the principles learned at all times.
Diversity Statement
UWC places deliberate diversity at the heart of our educational model because of its critical importance in our mission ‘to unite people, nations and cultures for peace and a sustainable future’.
At the UWC International Office, we believe this commitment to deliberate diversity must be reflected within our team, organisational practices, policies and culture. We recognise people with different backgrounds, skills, attitudes and experiences bring fresh ideas and perceptions, and we encourage and leverage these differences to make our work more relevant and accessible.
We will not discriminate or tolerate discriminatory behaviour on any grounds such as, but not limited to, race, gender, disability, nationality, national or ethnic origin, religion or belief, marital/partnership or family status, sexual orientation, age or socioeconomic background.
We strive to be an inclusive workplace where everyone feels a sense of belonging, has a voice, can raise concerns, and feels comfortable and confident. We expect everyone who works with us to share this commitment and to act accordingly as we aspire best to serve the UWC mission and our global community. It is an ongoing journey and we welcome all those ready to travel with us.
The client requests no contact from agencies or media sales.
Position type: Full time, Permanent - 37.5 hours per week. Flexible working will be considered.
Responsible to: Senior Digital Marketing Manager
Direct reports: None
Location: Truro, Cornwall or Remote (UK only)
Role purpose:
Are you passionate about making a difference through digital marketing? Join us as a Digital Marketing Officer and play a pivotal role in growing engagement and donations from our supporters via digital channels, with a special focus on email marketing.
In this dynamic role, you’ll be responsible for crafting and executing an email marketing strategy, improving audience segmentation, planning and implementing email journeys, and analysing results to drive continuous improvement.
During peak times, you’ll also support our digital team with creating compelling content for our website, social media channels, and paid advertising campaigns.
You’ll be part of a friendly and ambitious team, helping to make ShelterBox a global name. This role is full of variety, working with different teams within the organisation to promote best practice and upskill colleagues across the department.
Who we’re looking for:
We are seeking a results-driven, proactive self-starter with at least 2 years of experience in digital marketing, particularly email marketing. The ideal candidate will have:
· A talent for creating engaging content and a keen eye for detail.
· Strong copywriting skills with the ability to adapt tone and style for different audiences.
· A focus on outcomes, with a knack for inspiring supporters to take action.
· A good handle on data and analytics to continually improve the performance of your communications.
· An innovative mindset, staying ahead of trends to engage audiences and test new approaches.
· An interest in the world of international development.
This is a fantastic opportunity to get behind the scenes of a busy emergency disaster relief organisation and help us work towards a world where no one goes without shelter. If you’re ready to make a real impact, we’d love to hear from you!
Duties will include but not be limited to:
Strategy and planning
· Own and deliver a plan to ensure our email campaigns increase engagement, income and email penetration rates
· Develop automated email journeys, working with Fundraising teams to improve the wider supporter journey as well as seeing how events like birthdays and donation anniversaries can increase engagement and loyalty
· Focus on innovation with a willingness experiment and test new trends to increase audience reach and engagement
· Update and plan the email calendar
Delivering and improving campaigns and projects
· Oversee the implementation of a new email programme, providing advice to the Fundraising teams on best practice and how to get best results
· Collaborate with our Fundraising teams to produce email nurturing campaigns for each of our segments and create tactical emails to move supporters up the engagement ladder
· Assist with segmentation and maintaining the health of our database. As we work towards automating our processes, this may include manual handling of data from time to time.
· Drive lead generation to develop an ‘engagement-first’ audience and build a prospect pool for fundraising activity. This includes coming up with creative ideas for lead generation activities, planning and executing campaigns, and optimising points of conversion for email signs ups.
· Play an active role in our move to a new email marketing platform and CRM
· Develop a loyalty programme with exclusive content for highly engaged email subscribers
· Ensure email marketing aligns with other marketing channels and campaigns support the Digital team with compelling digital content for the website, social media and paid advertising channels as needed.
Analysis and reporting
· Build an email testing plan and share learnings with the Digital team, wider department and with International teams
· Analyse the effectiveness of our emails using inbuilt analytics, CRM reporting and tools like Google Analytics
· Share insights, findings and best practice across the department and with International teams to ensure people understand what is working well and how this can improve their areas of work
Training and supporting others
Provide training for fundraising colleagues, helping to develop their digital marketing skills, with a focus on email marketing. Share best practices, insights and advice with fundraising teams, being a source of support for them with their email marketing activities in the UK and our smaller affiliates.
Other responsibilities
· Any other duties as required which are deemed appropriate to the level and grade of the post.
The client requests no contact from agencies or media sales.