Digital Marketing Manager

WECare is seeking a Marketing Manager to lead the strategic direction of our digital marketing efforts. In this role, you will drive engagement, increase visibility, and support our mission by analyzing trends and crafting campaigns that align with our goals. You will oversee day-to-day digital marketing activities, contribute to major campaigns, and enhance our digital presence to meet and exceed targets, playing a key part in shaping WECare’s future marketing strategies.

The position is available for part-time (2-3 days a week) or full-time. 

Who we are:

WECare Worldwide is a UK and Sri Lankan registered charity set up by veterinary surgeon Janey Lowes. Our mission is to provide international standard veterinary care for less fortunate animals around the world, starting in Sri Lanka. The WECare Team is made up of passionate, dedicated and brilliant individuals who know how to work hard and enjoy ourselves while we do it. We aim to change the outlook for street dogs worldwide, with 75% of the globe’s dog population going without access to healthcare. We want to plug that gap and provide them with a whole lot of love while we do it!

Key Attributes:

• At least five years of marketing management experience, with a strong focus on digital marketing strategies, SEO, and campaign analytics.
• Proven ability to work in fast-paced, high-stress environments while maintaining a positive, can-do attitude.
• Strong organisational and time-management skills, with the ability to manage multiple projects and deadlines simultaneously.
• Exceptional communication skills, both written and verbal, with a passion for telling WECare’s story.
• Flexible and adaptable, willing to take on challenges and operate in unpredictable situations.
• Part-time contract option available for the role

Key responsibilities:

1. Strategic Planning & Development

• Lead the overall strategic direction for WECare’s digital marketing, focusing on long-term growth and engagement.
• Develop and oversee comprehensive marketing strategies and communication plans to increase awareness and supporter engagement.
• Conduct audience and market research to shape targeted campaigns and forecast future marketing opportunities.
• Collaborate with teams across fundraising, social media, and external partners to ensure cohesive execution of digital strategies.
• Monitor and analyse digital marketing performance using data-driven insights to inform adjustments and future strategies.

2. Digital Marketing & Analysis

• Drive WECare’s digital growth by leading SEO, social media, email marketing, and online advertising initiatives.
• Oversee the management of WECare’s digital platforms, ensuring they are aligned with organisational goals and effectively engaging target audiences.
• Analyse data from digital marketing campaigns to optimise performance and inform strategic direction.
• Implement advertising campaigns (Google Ad Grants, paid social media) to attract new supporters and grow WECare’s international reach.
• Support the Fundraising department in developing and improving donor development initiatives, (such as supporter journeys) fostering lasting relationships through platforms like Mailchimp and HubSpot CRM.

3. Content Oversight & Campaign Management

• Oversee the creation of content (written, visual, multimedia) by internal teams and external partners, ensuring it aligns with WECare’s messaging and goals.
• Act as a strategic guide for content creation, focusing on maintaining consistency and supporting overall digital strategies.
• Ensure content supports broader marketing and fundraising goals while delegating day-to-day content creation to team members and creative professionals.
• Lead the planning and management of major digital marketing campaigns, working closely with relevant teams to ensure success.

4. Partnership & Community Engagement

• Identify and cultivate relationships with sponsors, partners, and local communities to strengthen WECare's support network.
• Support the organisation and promotion of key events, securing sponsorships and partnerships to enhance visibility.
• Lead outreach to the local and international community, promoting responsible animal care and building support for WECare’s mission.

5. Performance & Reporting

• Track and evaluate the effectiveness of marketing efforts, providing insights into performance and areas for improvement.
• Ensure that all marketing activities are cost-effective and within budget.
• Review marketing tools, platforms, and technologies regularly to ensure they align with WECare's needs and growth plans.