Data Analyst

Job Title: Data Analyst 

Team: Supporter Experience & Engagement 

Location: Hybrid (split between home-working and one of our offices - based in London, Cardiff or Edinburgh)

Salary on Appointment: £41,400 - £45,540 per annum (earning potential to £62,100)

About us

It’s a very exciting time to join the Ramblers as we have realigned our teams and created new roles to support the delivery of our strategy.

We need your drive, knowledge, skills, and creativity to help us raise awareness of the Ramblers and what we stand for, helping the charity grow its supporter base and meet our goals. Ultimately, you will help open up the joys and wellbeing benefits of walking to many more people.

We have been instrumental in helping Britain experience the great outdoors for almost 90 years. But we are looking to the future, not the past.

We know not everyone has the same access to the outdoors, so we’re continue to fight for change. We campaign, protect paths and lead walks so no matter who you are, you can enjoy the benefits of getting out into the fresh air and wide-open spaces.

You might know us for our group walks, thousands of which take place every week across England, Scotland and Wales.

But there’s a lot more to the Ramblers. Since 1935, we’ve been fighting for the public’s right to enjoy Britain’s landscapes. We do it through campaigning for changes in legislation, opening up green routes in cities, maintaining paths and signposts, saving lost paths … and so much more.

Purpose of Role

• To understand Ramblers’ audience behaviours by analysing customer data
• To design and implement data solutions to drive revenue growth, supporter engagement, membership acquisition, retention and lifetime value from new and existing audiences
• To deliver secure, easily interpreted, and accessible information to staff members and volunteers about the Ramblers members, supporters, groups, walks and accounts.
• Democratise data by ensuring it is relevant, accurate and accessible.
• To create and improve existing processes within the Ramblers through the use of automations and technology to improve staff productivity and produce specialised outcomes.
• To support leadership in monitoring and reporting on the effectiveness of campaigns and initiatives.

Key responsibilities

• Drive the organisation to use data in its operations, using first party and third-party data sources to facilitate more informed and reliable decision making.
• Working in collaboration with teams across the organisation (particularly Income and Marketing) to develop and implement data driven approaches to income generation with a particular focus on quantitative modelling and testing.
• Working with internal Digital and IT teams, ensure information flows between systems (Salesforce, the Data Warehouse, Marketing Cloud etc) in an accurate and timely manner, to ensure our supporters receive the best possible service and we have a full view of their activities when planning our own.
• Ensure our data insights platform provides volunteers with understandable and easy to use information for all aspects of administering their Area(s)/Group(s).
• Lead on developing and improving new processes and automations to save organisational time and resources through digital technology to drive quicker and more optimised outcomes.
• Maintain accurate supporter information in an accessible and secure way through IT systems such as the CRM and Data Warehouse in accordance with data and charity legislation.
• Develop and present modelling an analysis of supporters through more targeted and personalised communication utilising modern statistical analysis techniques.
• Create and maintain processes allowing for self-service of simple or regularly scheduled selections by staff members.
• Develop a robust and efficient audience segmenting and selection process for more complicated selections in a timely manner, considering appropriate targeting, efficient messaging, and other comms activity.
• Work closely with marketing, operations, and other teams to provide data-driven insights and recommendations that inform campaigns, initiatives, and overall strategy.
• Track and report on the effectiveness of initiatives and campaigns, providing actionable insights and recommendations for improvement based on data analysis.
• To undertake such other duties as may be reasonably required of the post holder by the Ramblers.

This job description will be reviewed in conjunction with the postholder to ensure successful delivery of our goals.

The Person

Required Skills and Experience 

• Experience using a modern data reporting tool such as Power BI or Tableau
• Experience in using a marketing automation tool such as Mailchimp and or Marketing Cloud
• Expertise in programming languages such as Python
• Knowledge of SQL and data warehousing
• Excellent communication skills, able to explain technical terms and process in an appropriate way for a variety of audiences
• High capability to deliver and drive organisational or behavioural change, particularly in relation to the use of data to drive better decision making
• Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights

Desirable Skills and Experience

• Experience working with data in the not-for-profit sector
• Interest in walking and/or being an advocate for the outdoors and natural environment.
• Experience of working with volunteers
• Experience in digital marketing/social media reporting, such as Facebook Ads, Google Ads or Sprout Social
• Experience in change management and supporting others to adapt new ways of working
• Experience of working with Salesforce or similar CRM
• A degree in a quantitative field (Maths, Physics, Economics etc) or equivalent experience

The Ramblers promote diversity and welcome applications from all sections of the community.

Values and Behaviours 

Our values are the core principles that guide us daily in our work and our membership of the Ramblers. We all share the passion that walking is for everyone and by living our shared values we can ensure the Ramblers is an organisation to be proud of. Our values will earn trust for the Ramblers brand which will allow us to open up a world of walking opportunities for even more people. 

 Inclusive – We make everyone feel welcome and part of the Ramblers community. We make sure we all feel respected and accepted and know our contributions make a difference in achieving our mission.   

  Inspiring – We strive to inspire people through the way we act and the things we say. We channel our passion and ambition so others are moved to help us achieve our mission.   

  Empowering – We empower and encourage each other to make a positive contribution to our teams and the Ramblers. We do all we can to make sure everyone has the ability, and feels confident, to take action.    

  Responsible – We take responsibility for ourselves and those around us seriously, by always acting in a safe and supportive way. We care about the environment and make sure we do what we say we will do.