Digital Optimisation Analyst

We’re partnering with Christian Aid to support their recruitment of their Digital Optimisation Analyst on a permanent basis.

The organisation offers two options of working patterns for this role. They are open to candidates doing 2 days/week in the London office (£49,000-£52,900) or fully remote candidates (£44,000-£48,200).

The Digital Optimisation Analyst is instrumental in advancing Christian Aid's digital strategy and supporting colleagues in achieving digital, fundraising and supporter engagement goals. Through utilising measurable data and analytical tools such as Google Analytics, the role provides in-depth campaign analyses, performance reports, and a deep dive into users' online activities and behaviours.  The deliverable insights and contributions empower teams to make data-driven, impactful decisions that generate positive change across the organisation.

You will be the go-to expert in digital analysis (particularly GA4), working closely alongside a variety of teams to maximise the reach, engagement and conversion of digital journeys.

Key skills include:

·       Demonstrates significant working knowledge/experience specialising in digital analysis and Insight

·       Significant experience in producing analysis/reports with strong narratives from a variety of digital sources (including Google Analytics 4, email marketing, social insight, META and other tracking/performance monitoring tools) to inform and optimise marketing, fundraising and conversion rate strategies.

·       Proficiency in statistical analysis to identify trends in data (e.g. descriptive and comparative statistics correlation, hypothesis testing, regression/data modelling), robust A/B testing, and project optimisation.

·       Advanced understanding of tools and frameworks for monitoring the performance of digital marketing and products, including Google Analytics dashboards and custom reports.

·       Advanced understanding of Google Analytics 4 (including funnel analysis, segmentation, and ecommerce tracking), Tag Manager, Hotjar (or equivalent), Content Square, Power BI, and Looker Studio.

·       Ability to manage external suppliers that provide these tools and services.

·       Able to interrogate relevant data sources to support the development of supporter journeys and identify problems/potential solutions to conversion, efficiencies, and user experience.

·       Maintain and develop tracking requirements for website features and activities.

·       Knowledge and application of tag management systems, including editing of tags.

·       Experience developing and working on fundraising and campaigning KPIs and models.

·       Experience in integrating digital data sources with CRM database systems.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.