Director of Income Generation and Marketing

The Kirkwood Support Life is an ambitious and forward-thinking charitable organisation delivering much valued, high-quality care and support to the people of Kirklees. We are here for anyone affected by a life-limiting illness, every step of the way and have built a reputation for excellence and innovation in palliative and end-of-life care across West Yorkshire and nationally.

In the next 10 years, we want to double the number of people we care for by encouraging everyone who might benefit from our services to reach out early enough for us to make a positive impact on their quality of life. This means we must challenge the perception that our focus is on end-of-life. While it is true this is an important aspect of what we do, it is not all we do. We’re here for local people across the community whenever they need us.

The Opportunity:

This is a challenging yet exciting time to be joining The Kirkwood. We are seeking a dynamic and visionary Director of Income Generation and Marketing to lead and drive our efforts in securing the vital funds that enable us to provide our essential services. We are looking for someone that will inspire supporters, encourage people to spread the word about our vital work, and continue to build The Kirkwood Movement.

The role of income generation within The Kirkwood Movement is established. However, this role represents an opportunity to truly lead with creativity and forward thinking married closely with the traditional, proven tangible activities.

Job Summary:

As the Director of Income Generation and Marketing, you will play a pivotal role in developing and implementing innovative strategies to support The Kirkwood's charitable activities. Your leadership will inspire our community, increase awareness, and enhance financial and voluntary support.

The role requires strategic, long-term thinking, and you must demonstrate a proven track record of developing and implementing successful long-term income generation strategies aligned with overall fundraising goals. You should be a confident and natural leader who can clearly communicate a compelling future direction for the income generation and marketing team. Additionally, you will be a critical thinker who utilises data and trends to make informed decisions, analyses results to identify areas for improvement, and embraces a continuous learning mindset that values both successes and failures.

Key Duties and Responsibilities:

Strategic:

• Develop and execute a comprehensive income generation strategy aligned with The Kirkwood's goals.
• Foster a culture of creativity to explore and implement unconventional income generation methods.
• Lead the strategy to build The Kirkwood Movement, enhancing awareness, care outreach, and inspiring support.
• Create and nurture connections within The Kirkwood Movement to deepen engagement.
• Collaborate across The Kirkwood Movement to integrate income generation opportunities into daily operations.

Executive:

• Partner with the Executive Team to devise and deliver strategies that ensure sustainable growth in care provision.
• Establish policy frameworks and operational methods that support strategic objectives.
• Uphold and promote The Kirkwood Culture and Values.
• Serve as the key advocate for donors, ensuring their interests are prioritised in all activities.
• Oversee internal and external communication strategies and represent The Kirkwood in media and public events.
• Maintain strong relationships with the Board of Trustees and lead interactions with the Income Generation & Marketing Committee.
• Support Executive Management Team members and contribute to committee activities as needed.
• Contribute to the development of the 5-year strategic plan and long-range financial forecast.
• Stay informed of best practices in the sector and integrate them into The Kirkwood.
• Manage relationships with statutory regulators to ensure compliance with relevant regulations.

Departmental:

• Support departmental leads in crafting and implementing strategies for Fundraising, Retail & Trading, Media & Marketing, Business Development, and Programme Development.
• Propose, monitor, and achieve ambitious annual budgets for income generation.
• Deliver an exceptional supporter experience that drives acquisition, retention, and maximises supporter lifetime value through stellar stewardship.
• Inspire and lead a motivated team, fostering a culture of ownership and accountability for income generation goals.
• Develop and deliver ambitious plans across the core spectrum of Income Generation activity that includes (but not limited to) legacy fundraising, individual giving, major donors and patronage, digital fundraising, retail footprint, corporate partnership development and community fundraising.
• Attract, recruit, and retain top talent within the income generation and marketing team, ensuring a diverse and skilled workforce.

Qualifications and Skills:

• Proven experience in a senior income generation or marketing role.
• Demonstrable success in developing and implementing innovative fundraising strategies.
• Strong leadership and team management skills.
• Excellent communication and relationship-building abilities.
• Strategic thinker with the ability to translate vision into actionable plans.
• Knowledge of relevant regulations and best practices in the charity sector.