Head of Marketing

Job summary:

Recently named Charity of the Year by Just Giving Awards 2022, we’re committed to moving further, faster to accelerate change for everyone affected by a brain tumour. Brain tumours kill more children and adults under 40 in the UK than any other cancer. We know that a cure can’t wait.

We are building a loyal and engaged community whose support will help us to fight brain tumours on all fronts; through research, support and campaigning, to save lives and improve quality of life.

We are looking for a high performing leader, who will be able to develop marketing strategies, manage a large marcomms team and offer strategic advice to senior management.

 

Who we’re looking for:

As the Head of Marketing, you will be responsible for developing The Brain Tumour Charity brand, devising new, and building on strong existing awareness campaigns and leading on capacity and marketing planning for integrated campaigns across The Charity.

You’ll help bring strategic thinking to the Marketing Team and be part of an Extended Leadership Team, balancing the needs of your own department with those of the wider mission and organisation whilst also supporting and developing your team.

You’ll oversee all branding activity to help us advance our mission and will be required to work closely with the fundraising and CX teams in The Charity to help deliver a sustainable model for funding and engagement.

You’ll be an experienced marketing professional with a good understanding of defining audience segmentations and building brand awareness, ideally within the health / research charity space.

Key accountabilities:

·       Work with the Director of External Affairs and Strategy to  develop and lead marketing activity for all  parts of The Charity

·       Manage design, copy and campaigns functions within the charity, including capacity planning and execution

·       Build strong strategic relationships both inside and outside of the organisation, to form networks that will assist with the delivery our overall mission

·       Develop and grow the brand with exciting new ideas that will meet our mission and raise our profile

·       Work with the Extended Leadership Team to offer strategic advice to  contribute to the wider direction of The Charity

·       Stay current with legal and regulatory frameworks, including; Data Protection legislation and the Code of Fundraising Practice, to ensure that all campaigns comply with current best practice in the industry

 

You’ll be a great fit if:

We encourage you to apply to the role even if you do not meet all of the criteria.

 

Experience:

·       Experience in audience scoping and segmentation

 

·       Successful history of delivering brand and high profile integrated campaigns

 

·       Delivering brand and marketing annual planning

 

·       Budget management  (multiple cost centres)

 

·       360  marketing experience (this role will manage marketing, creative and social/paid media teams)

 

·       Implementing processes to plan and scheduling marketing capacity

 

 

Knowledge, Skills & Abilities:

·       Brand and marketing expert—someone who can lead the marketing team to deliver against the objectives of our organisational strategy

·       Solid understanding of brand positioning and its implementation across an organisation. Ideally will have worked on a brand re-fresh

·       Has the ability to take the initiative and approach agencies/trustees for pro-bono work and can delve in and lead projects when needed but delegates effectively

 

*Please note that the responsibilities listed are not exhaustive and this job description may be subject to change as the role evolves over time.

 

What we’d like to give you:

You’ll be joining a collaborative, bold and innovative team of individuals who put our community first and are connected by a passion to make a real difference.

Location: While contracted to our office in Fleet, Hampshire, our team supports a blend of office and home working provided you have adequate broadband and IT capability, with an average of 2-3 days in the office each week.

Working hours: This role is 37.5 hours per week, with some out of hours working.

Benchmarked salary: £62,800 (dependent on level)

Our amazing benefits:

·       25 days annual leave (pro-rated for those who are part-time). Increases yearly with length of service

·       Celebrate your work anniversary in true Charity style

·       Occupational Sick Pay

·       Hybrid working

·       Flexible working

·       Charity pension

·       1 day life leave per year to celebrate a special moment of your choice

·       Wellbeing support including professional counselling

·       A personalised on-boarding programme

·       Cycle to Work Scheme

·       Perkbox – our team discount portal

·       Health care vouchers

*Some of these benefits are non-contractual and are subject to change

 

Diversity & Inclusion:

The Brain Tumour Charity is committed to promoting diversity and inclusion in all aspects of our organisation. We particularly welcome applications from individuals belonging to minority ethnic groups, LGBTQ+ communities, people with disabilities, and other underrepresented communities.

We strive to create a workplace that celebrates diversity and provides equal opportunities for all candidates and we encourage all individuals to apply even if they don’t meet all the criteria.

 

Eligibility to work:

Whilst we'd love to have you on board, we want to be upfront as we’d hate to waste your time applying for a role where we can’t take you on. At the moment, we're unable to offer visa sponsorship for any of our positions. We're currently seeking candidates who are already authorised to work in the UK without the need for sponsorship, who can remain on a permanent basis.

 

How to apply to our team:

Please apply by clicking the red ‘join our team’ button on our website, attaching your CV and a covering letter explaining why you want the role, what you would bring to the team and how your skillset and experience will enable us to make a real impact for those affected by brain tumours.

We are keen to ensure that our recruitment process is inclusive so if you’d find it beneficial to submit your application in a different format, please drop us a line at careers@ thebraintumourcharity. org.

Advert close date: 10 July 2024

First interview date and location: TBC over Zoom

Second interview date and location: TBC at our office in Fleet

 

The post holder will also:

·       Contribute to achieving the objectives of The Brain Tumour Charity

·       Live and breathe our values by being bold, collaborative and innovative, with a community-first  approach to everything you do

·       Undertake any additional and ad hoc tasks as required

·       Participate in team meetings and other meetings as required

·       Monitor and evaluate activities and provide written reports

·       Represent The Charity at external events in a professional manner

·       Work within an equal opportunities framework

·       Adhere to all The Charity’s policies, procedures and working

·       Ensure all records are held in compliance with GDPR, The Fundraising Regulator Code of Practice and The Brain Tumour Charity policies

 

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