Marketing Communications Specialist

Overview

The Active Wellbeing Society (TAW) is a community benefit society working to tackle inequalities and promote community wellbeing. Our vision is for a society where we work together to co-create a future free from inequality, where everyone can be happy, healthy and active. The work we do with communities is underpinned by our values of an open heart, open mind and open will. Our work with communities’ cuts across a wide range of policy agendas – from health and social care to transport and planning, community cohesion to climate justice and physical activity. We are increasingly recognised nationally as demonstrating best practice in working with communities that are often experiencing the greatest need and achieving systems change.

Do you have a passion from tackling inequalities and promoting community wellbeing? A keen understanding of the social and political landscape in which we operate? We are looking for an experienced Marketing Communications Specialist to join our fast-paced organisation as we grow and maximise opportunities for national delivery. As part of a small and friendly communications and marketing team, your role will help widely raise the profile of TAWS across all areas of work.

You will be comfortable with taking the lead on developing and executing marketing communications projects, strategies and tactics that drive meaningful engagement and support, working autonomously and collaboratively, to amplify the work and impact of TAWS.

Key Responsibilities:

1. Create and implement marketing communication strategies to promote the mission, vision of TAWS and support the evolution of the new TAWS brand.
2. Step in for the Head of Communications and Marketing when needed, overseeing and managing key priorities.
3. Represent the Communications and Marketing function in meetings with colleagues across the organisation or external stakeholders.
4. Write and produce engaging content for digital platforms and social media (i.e. LinkedIn, Facebook, X, Instagram), press releases and marketing materials to promote the strategic vision, mission and values of TAWS.
5. Produce and design high quality marketing materials (e.g. reports, newsletters, brochures, flyers, posters and presentations) using appropriate software (e.g., Canva, Adobe, InDesign, Illustrator, Photoshop) for a range of audiences.
6. Collaborate with the website project manager working towards a successful launch of a new website.
7. Manage the TAWS website ensuring it remains updated, functional and accessible.
8. Build organisational profile with key strategic audiences through the new website, social media engagement, content creation, digital and print.
9. Develop and deliver marketing campaigns through brainstorming ideas, defining target audiences and setting objectives, and executing campaigns including managing timelines, ensuring materials are prepared and tracking progress.
10. Track analytics (e.g. website traffic, conversation rates and ROI) and create regular reports detailing effectiveness of marketing communications campaigns and digital channels.
11. Build and maintain relations with local and national media and identify opportunities to amplify our successes and impact.
12. Ensure consistency in terms of brand voice and identity across multiple channels.
13. Keep abreast of new and emergent thinking across wellbeing, community development and tackling inequalities and provide regular internal briefings.
14. Maintain and update an organisational media library (e.g. photos, videos, stories, and audio) in line with data protection/consent.
15. Carry out all duties as may be reasonably assigned from time to time and within the level of this job description.

Skills, Knowledge, and Experience

• 5+ years of relevant work experience.
• A sound understanding of the social and political landscape we operate in – with a passion for tackling inequalities and promoting community wellbeing.
• Demonstrable experience of crafting compelling narratives that resonate with target audiences.
• Demonstrable experience of producing and designing a range engaging marketing communications materials for target audiences.
• Proven success in driving online engagement, increasing web traffic and optimising conversion rates through digital channels.
• Excellent digital marketing and social media management skills with proficiency in digital tools like SEO and email marketing platforms.
• Demonstrable experience of developing and executing marketing communications campaigns for positive social change.
• Excellent understanding of current digital marketing trends, audience engagement strategies and analytics.
• Excellent understanding of marketing, communications and public relations best practices.
• Excellent collaboration and networking skills, and ability to build rapport with key stakeholders.
• Track record of working autonomously and collaboratively in a dynamic, fast-paced, and challenging environment.

You will play a key role in helping to further develop the TAWS brand proposition as the organisation has recently undergone a rebrand, support the launch of a new website, and tell our story in compelling and engaging ways to a range of audiences.  You will be able to think creatively and see the bigger picture, as well as be comfortable delivering key tasks such as producing engaging marketing collateral and multi-media content.

Benefits

We offer our team members a comprehensive staff benefits offering to include:

• Annual Leave – 38 days! 25 days AL (increasing to 29 days with service) plus 5 wellbeing days and 8 bank holidays.
• Flexible working, home working and remote working options available
• Nest Pension – 8% employer contribution - 3% employee contribution.
• Heath Cash Plan – giving you discounts on everyday healthcare such as dental, optical, physio, prescriptions & more.
• Employee Assistance Programme (counselling and DRs on call 24hrs a day).
• Fantastic volunteering opportunities within The Active Wellbeing Society every month.