Marketing Manager (Appeals)

Closing Date: 21 October 2024

Ref 6850

Save the Children UK has an exciting opportunity for a collaborative and strategic marketer with a passion for fundraising and a proven track record of delivering successful direct marketing campaigns to join us as our Marketing Manager (Appeals).  You have strong project management skills and excel in leading multi-disciplinary teams to achieve targets.

Please note that the majority of our roles can be performed remotely in the UK, However, this role will require the post holder to be in our London, Farringdon office 1 day a week - usually on a Thursday.  

About Us

Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm.  When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave.  We ensure children's unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.

About you:

As our Marketing Manager (Appeals), you will lead the delivery of our annual Cash Appeal programme and identify new single giving opportunities to grow our supporter base. Your role will be to engage, inspire, and motivate both existing and new supporters, ensuring our messaging is clear, impactful, and aligned across all touchpoints. You will thrive in a fast-paced, dynamic environment and work closely within a multi-disciplinary team to achieve ambitious income and engagement targets.

In this role, you will: 

• Lead and project manage a multi-disciplinary team to identify and engage cash-giving supporters using data-driven insights to meet our single-giving programme goals.
• Develop compelling content in collaboration with our stories and creative teams to inspire supporter engagement and increase responses.
• Plan and execute multi-channel cash appeals, including key seasonal campaigns such as Christmas, focusing on audience engagement to meet ambitious income targets.
• Manage marketing campaigns across Direct Mail, Email, Digital, and SMS, ensuring consistency and alignment across all supporter touchpoints.
• Build and maintain strong relationships with key external partners, including marketing agencies, production companies, and fulfilment agencies, motivating them to deliver exceptional results.
• Monitor and analyse campaign performance, using insights and data to drive improvements and share learnings across teams.
• Ensure compliance with marketing regulations and best practices, staying updated on industry trends to optimise our fundraising activities.

 To be successful, it is important that you have:

• Experience in growing supporter income and working on fundraising appeals.
• Expertise in direct marketing, including developing campaigns, data analysis, and audience planning.
• Proven success in multi-channel marketing campaigns (Direct Mail, Email, Digital, and SMS).
• Strong project management skills, with experience delivering complex projects on time and within budget.
• Excellent communication and interpersonal skills, with the ability to motivate and inspire teams and external partners.
• Strong numerical and critical thinking skills, particularly in analysing data for strategic decision-making.
• Experience with Raffles or Lotteries

 What we offer you:

• Working for a charity provides one of the best benefits there is – a sense of purpose and reward for helping others. However, we understand the importance of giving back to our employees to ensure a happy and healthy working environment and work/life balance.
• The opportunity to make a tangible difference in the lives of children globally in a dynamic, supportive, and collaborative work environment.
• To have the best (and happiest) employees we focus on flexibility, inclusion, collaboration, health and wellbeing both in and outside of work.
• We provide a wide range of benefits which will reward your hard work, motivate you, and inspire you to work to improve the lives of children every day.

Closing date: 21/10/24

Please note: To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately once a vacancy has closed, we are unable to consider further applications.

Ways of Working:

Please note that the majority of our roles can be performed remotely in the UK, However, this role will require the post holder to be in our London, Farringdon office 1 day a week - usually on a Thursday.  This will be agreed with your Line Manager and team and is intended to be time spent on collaborating with colleagues and relationship building. Please note: travel costs to your contracted office will be at your own expense. 

Flexible Working - We are happy to discuss flexible working options at interview.

Commitment to Diversity & Inclusion: 

Save the Children UK believes in a world that is fair, inclusive and equitable where all children have the opportunity to change their world. We apply this to our workforce and we are committed to developing and supporting a diverse, equitable, and inclusive organisation where all employees have a sense of belonging and feel that they can be "Free to Be Me". We are not looking for just one type of person - we want to recruit people who can add fresh perspectives, innovative ideas or challenge that disrupts the risk of group think. 

We are especially interested in people whose childhood experiences - of life on a low income, of migration, of being in a racialised community, of the care system, of being LGBT+ or in an LGBT+ family or living with (or with someone with) a disability - help us to see things we might otherwise miss. Whatever your story is we want to hear it because we know that different voices, ideas, perspectives and knowledge, working together will enable us to better the lives of children around the world. This is the reason why we are all here.