Marketing Manager - Mass Fundraising Acquisition (Events)

As our Mass Fundraising Acquisition Marketing Manager (Events) you’ll be part of an in-house team of marketeers responsible for driving mass, new customer acquisition across a portfolio of fundraising products and activities, including events, integrated brand and fundraising campaigns, cash appeals, and regular giving activity.

You’ll collaborate with our creative, media, and third-party agency suppliers, supporting the Senior Mass Fundraising Acquisition Marketing Manager in the development, execution, and optimisation of multi-million pound, omni-channel marketing and fundraising campaigns and marcomms within the overall British Heart Foundation (BHF) integrated media plan.

Additionally, you’ll work across a portfolio of fundraising activities, ensuring tactical delivery and optimisation to deliver transformative customer experiences and drive growth in support and income through mass new customer acquisition.

By putting the customer at the heart of everything you do, you’ll ensure that they feel central to our work and achievements, motivating them to continue funding our research in the long term.

Working arrangements 

This is a fixed term contract until 11 April 2025, covering family leave. We are looking for the successful candidate to be able to start with us ASAP .

This is a blended role, where your work will be dual located between your home and our London office. 

At BHF we believe in the power of being together, so our colleagues on blended contracts can expect to spend some time in their office, at least one day each week, on average. The use of our office spaces is driven in part by your role and the activities you need to do. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause. 

Need more help balancing your work and home life? Talk to us about what flexibility is available at the application or interview. 

About you

As our ideal candidate, you will bring extensive and demonstrable marketing experience in designing, developing, and managing integrated, multi-channel marketing plans, delivering successful commercial outcomes, particularly in new customer acquisition and fundraising/income growth.

With excellent interpersonal skills and a proven track record of success in a fast-paced, effective marketing team, you’ll have experience in paid media planning and optimisation across a full range of marketing channels, especially digital.

Highly numerate, with excellent planning and project management skills, you’ll possess extensive and evidenced marketing expertise, a comprehensive understanding of different marketing approaches, and the ability to use marketing to secure support across a broad range of channels. You will also have experience managing third-party agencies.

Preferably, you will also have an understanding of product and audience motivation in mass fundraising and/or experience of income-generating product or commercial plans.You can translate insights into action using your outstanding data and analysis skills, to optimise performance and engagement. Additionally, you’ll have experience managing significant expenditure budgets and executing departmental plans.