Digital Marketing Executive

We are seeking an enthusiastic and creative Digital Marketing Executive to join us at the Royal Meteorological Society (RMetS)—the leading independent expert for weather and climate, and one of the most established and respected scientific institutions in the world.

Make an impact: This is an exciting career opportunity for a marketer who loves content and data to use their skills and knowledge to make a positive impact on society.

Take ownership: You will play a key role in delivering our digital marketing strategy to increase brand awareness, audience engagement and conversion, whilst maximising content delivery and data insight.

Keep growing: With a broad marketing programme that includes everything from our global Weather Photographer of the Year competition to award-winning initiatives to engage the general public in the latest weather and climate science, the role offers an opportunity to develop your skills and experience in many areas of digital marketing.

What you will do in the role:

• Work with the Senior Marketing and Communications Manager to implement the Society’s Digital Marketing plans to achieve overall marketing objectives.
• Develop and execute digital marketing campaigns including email marketing and social media.
• Create compelling copy for the website, email campaigns, social media and other digital marketing materials.
• Manage the Society’s website, including developing, updating and monitoring content and images to ensure SEO maximisation and best practice. Liaise with the IT Project Manager and external developers for technical support where needed.
• Use persona research and analysis to develop the Society’s online presence and activity to increase reach and engagement with members and stakeholders.
• Plan, develop and oversee the production and repurposing of digital content including videos, podcasts and live streaming events, creating promotional, informational and thought leadership content.
• Oversee the design and production of printed material, branded assets and promotional items ensuring consistent implementation of the brand.
• Monitor and report on the performance of digital marketing campaigns, making recommendations for improvements and adjustments as needed.
• Ensure the Society’s digital marketing activities lead the way in delivering brand engagement, whilst ensuring alignment with the Society’s Brand Guidelines.
• Build strong, productive, collaborative working relationships internally and externally to support the delivery of the digital marketing strategy.

Essential skills and experience you will need to demonstrate:

• Degree or relevant marketing qualification.
• Minimum of two years’ experience in a digital marketing role.
• Experience of email marketing, social media (including advertising) and content marketing.
• Digital content design skills with experience in creating and repurposing digital content through applications such as Adobe Photoshop, InDesign, Illustrator, Premier Pro, Audition (or other equivalent.)
• Strong written communication. Able to write engaging copy across digital marketing channels.

Desirable skills and experience:

• Excellent organisational skills and attention to detail.
• Strong project management skills: self-sufficient in prioritising, organising workload and planning ahead.
• Able to think critically with strong problem-solving skills.
• Strong interpersonal skills with the ability to work across teams.
• Previous experience of using marketing automation and CRM software.
• Good working knowledge of Microsoft Office tools including PowerPoint, Excel and Word.
• Ability to use audio visual equipment such as a camera, microphone.

What you can expect when you work for the Royal Meteorological Society:

• Hybrid working, usually 2 days per week at home and 3 days per week at the RMetS Headquarters in Reading
• Permanent, full-time role (37.5 hours per week)
• 25 days holiday per year in addition to 8 public holidays.
• 10% employer pension contributions.

If you’d like to grow in this challenging and exciting Digital Marketing Executive position, working in a well-respected and internationally renowned charitable organisation with Royal Charter, we would love to hear from you. 

Recruitment Information and Timetable:

The deadline for applications is Friday 8 November 2024, although the position may close earlier than this if a suitable candidate is found.

To apply please click the link and apply through CharityJobs, with a full CV and detailed covering letter explaining how you meet the essential criteria for this role.

Interviews are expected to take place week commencing 28 October 2024 with some flexibility for interview times outside of core working hours.

The Royal Meteorological Society values diversity of background and perspective and is committed to treating all people equally and with respect irrespective of their age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation. We value diversity of background and perspective.

We are particularly committed to the employment and career development of people with disabilities. As part of this commitment, we operate a guaranteed interview scheme for applicants who consider themselves to have a disability (as defined by the Equality Act 2010) and who meet the essential criteria for the role they have applied for. If you wish to apply under this scheme, please indicate this in your covering letter. We also welcome discussion of any reasonable adjustments required to enable you to engage with the application process — if you wish to discuss reasonable adjustments with respect to the application process, please contact: Nathan Reece on 0118 2080 142

For further information about this vacancy or working at the Royal Meteorological Society, generally please contact: Nathan Reece on 0118 2080 142