Marketing Officer

The purpose of your role

Your work will have a direct impact on transforming the future of policing and our communities, by attracting and nurturing exceptional and diverse graduates into our programmes. 

As a Marketing Officer, you'll join our award-winning team to drive innovative and inspirational marketing activity that will contribute to us achieving our ambitious mission. You will support our attraction marketing and communication to build brand awareness with audiences who wouldn’t have previously considered policing and then engage and nurture these graduates. The role requires agility and someone who can think differently about how we get cut through in the graduate market and support with wider marketing initiatives at Police Now. There is true scope to own and grip your areas of responsibility, with the support and guidance from the rest of the team, giving you opportunity to try new ideas and show creativity. 

Key responsibilities

• Bring your creativity by developing copy and content for websites, promotional literature, online advertising, email marketing to motivate candidates to apply for Police Now. 
• Produce a range of candidate support materials throughout each stage of the candidate journey.
• Support the delivery team with their candidate engagement strategies and messaging.
• Analyse and build reports and evaluate the effectiveness of marketing activity. 
• Support with our paid marketing strategy with third party media suppliers' relationships.
• Lead and represent Police Now at external career events and on campus at universities and other events.
• Build strong relationships with the wider Recruitment & Marketing team and other internal and external stakeholders.
• Lead on website updates via Wordpress/Elementor.
• Manage communications and workflows on our CRM (Hubspot) in collaboration with other team members.
• Monitor and review competitor activity and trends in early careers recruitment.
• Support the wider Police Now organisation with the creation and design of marketing content. 
• Work with the Head of Employer Brand on key strategic initiatives.
   

Key Requirements 

Minimum requirement of the role 

• A marketing degree/professional qualification or equivalent experience in marketing, employer brand, recruitment, candidate experience or any relevant profession.
• Comfortable with designing content on Canva and/or adobe illustrator.
• Available to travel to campus events.
• Comfortable analysing data to build reports and evaluate the effectiveness of marketing activity. 
• Motivation and passion for the Police Now mission, values, and working within the policing sector.

Other skills to set you apart 

We know that you might not check all the boxes below and that is okay. If you believe you can be successful in this role, continue to apply.

• Ability to create and manage candidate communication to deliver an exceptional candidate journey. 
• University and campus recruitment experience, or any involvement in early career recruitment. 
• Detail orientated and able to create and adapt copy for different channels and platforms. 
• Excellent project management and organisation skills.
• Able to talk to candidates clearly and confidently about Police Now, the mission and our programmes. 

What you'll get from us

• A bright, airy and modern office in Zone 1. 
• Competitive salary of £36,000 – £43,000 per annum (dependent on experience and inclusive of London weighting).
• Flexible working. 
• 27 days holiday each year, plus bank holidays 
• A range of hospitality discounts
• Sanctus coaching (private mental health coaching for the workplace)
• Access to the Vitality programme which includes healthcare benefits, an Employee Assistance Programme and discounts
• Training opportunities for personal development. 
• Participation in a pension scheme (with 6% employer contributions and 2% employee contributions)

Please note the closing date for this role is Thursday 28th November at 9am.

This is a fixed-term maternity cover position until January 2026. 

Please note this role is London based with requirements to travel to our London office approximately 2-3 days per week, travel to events will also be required.