Marketing and Fundraising Coordinator

We are looking for an expereinced marketing and fundraising coordinator or alternatively a job split for a marketing coordinator and fundraising coordinator.

An exciting opportunity for someone who is motivated to improve marketing and fundraising processes, raise the profile of the organisation and recognise areas in which we can raise valuable funds.

Job Purpose

To take a lead role (working proactively with the Chief Executive. Staff and Trustees) in order to maximise Umbrella’s public profile.   

Developing the marketing and fundraising functions within Umbrella is pivotal to expanding and developing the charity through a broad range of marketing, income generation activities and social media messaging for the charity. 

Undertaking proactive, responsive, and targeted research campaigns to generate prospects and potential sources of funding, whilst also raising awareness of our brand, work, and services. 

Develop and cultivate relationships with companies, major donors, trusts, foundations and other individuals or organisations who may support our work; assist with writing, coordination, and submission of funding applications to donors; plan and implement fundraising events; and meet fundraising targets.

Expand and improve Umbrella’s knowledge and engagement within social user platforms utilised by business, families, and young people. Leading specific marketing campaigns and projects within the team and implement integrated marketing and communications strategies and campaigns.

To advance the profile, reputation, and development of the charity through the delivery of a range of initiatives including print and online communications, the production of printed materials, digital marketing, public relations, events, and other promotional activities.

Key tasks and responsibilities

• To create, implement and deliver specific marketing campaigns and projects and implement integrated marketing and communications strategies and campaigns.
• To advance the profile, reputation, and development of the charity through the delivery of a range of initiatives including printed and online communications, the production of print materials, digital marketing, public relations, events and other promotional activities ensuring that these complement Umbrella’s strategic objectives.
• To manage and update Umbrella’s website.
• Coordinate and deliver high quality social and digital media content across Umbrella’s social media accounts.  
• To maintain a knowledge of the external charity funding environment and benchmark Umbrella against fundraising trends and best practice in the wider sector.
• To complete and manage grant and trust applications (working in conjunction with CEO and Trustees). 
• Engage with potential corporate partners through Marketing Derby.  This includes maintaining and developing positive relationships with a varied pool of stakeholders, supporters and funders. 
• Roll out Umbrella’s corporate program.
• Attend relevant external meetings and presentation events on behalf of Umbrella
• Work closely with Umbrella’s Volunteer Coordinator to support the fundraising volunteer group to undertake more ‘grass roots’ fundraising activities.
• 11. Work closely with Umbrella colleagues, ensuring close and effective working relationships across the whole organisation, including operational groups to ensure that grants are spent and reported correctly
• 12. To work with Communications consultant to define the communications strategy for the organisation, when required.
• 13. To work with the CEO to produce and implement Umbrella’s Fundraising plan and to report regularly to the Fundraising Marketing and Communications Sub Group on progress against agreed targets. 

General Responsibilities

• Take an active part in continuing to develop own knowledge and skills relevant to the job, attending training as required.
•  Adhere to Umbrella’s Safeguarding/Protecting Vulnerable Children and Adults Policy  
• Be familiar with and adhere to Umbrella’s policies and procedures
• Maintain confidentiality at all times
• Manage and organise your own time and activities to ensure tasks are prioritised, and agreed deadlines are met. 
• To assist with any other duties that may occur from time to time in order to meet the needs of Umbrella, which are not covered in the above. These will be mutually agreed with the Chief Executive.
• To undertake telephone duties as required

Other Requirements

• In order to achieve the objectives of Umbrella, the post holder will need to work flexibly, including some out of hours
• Driving licence and vehicle, for which a mileage allowance will be paid.

This is not a full and complete statement of duties and responsibilities, which may be amended in the light of changing needs of the organisation, after consultation with the post holder

Desirable Education & Qualifications

Educated to degree level or have the equivalent experience in marketing or fundraising/sales within a Charity organisation or similar.

Marketing qualification or equivalent experience.

Sales/fundraising qualification or equivalent experience.

(Additionally, candidates could be a member of Institute of Marketing and/or the institute of Fundraising).

Experience

Experience of developing and delivering effective marketing and fundraising strategies.

Experience of generating income and support from a variety of groups including corporates, major donors, individuals, and through events.

Experience of building long-term, productive relationships with supporters and donors.

Experience of leading marketing campaigns working through various social media platforms and traditional forms of media.

Skills & Attributes

Proactive, resilient self-starter with a positive approach to work.

Flexible approach

Excellent relationship management, interpersonal, and communication skills a true team player

The ability to inspire diverse stakeholders/audiences.

The ability to drive innovation, change and growth.

Demonstrable ability and confidence to successfully “make the ask” for support.

Well organised and able to manage and prioritise workloads.

Strong understanding of technology and information systems pertinent to the role

Ability to work independently and manage own workload

Understanding of the barriers faced by disabled children and their family

Commitment to inclusion and equalities

Other requirements

Willingness to work unsociable and flexible hours (including occasional evenings and weekends) when required to meet the needs of the role.

Support in the delivery of specific fundraising and marketing Training

Sensitivity, diplomacy, approachability, and flexibility

Driving licence and use of vehicle

Outline First Year Targets & Goals

1.    A diverse and relevant media strategy, regularly updating our website and social media sites, resulting in a 30% increase in engagement.

2.    Up to date set of marketing and fundraising materials and templates.

3.    An improved relationship with local media (BBC/ITV local news, Radio Derby and Derby Telegraph) - targeting at least 4 stories/interviews over the year.

4.    Increasing the number of organisations naming us as their charity of the year for support with fundraising and volunteering support by 3.

5.    Launch a scheme to encourage local people to remember Umbrella in their wills.

6.    Maintain £50k in small grants to support specific projects.

7.    One “high value” supporter events (e.g. g sponsorship type event) raising a minimum of £10K in year 1. 

8.    An increase in donations/fundraising from an average of £4k per month to an average of £7k per month across the organisation within the first year (via fundraising volunteers).