Individual Giving Officer

Since 2018, Connect: North Korea (CNK) has grown from a small community start-up into an effective and impactful organisation with an annual income of approaching £500,000, mainly through grants from Trusts and Foundations. We now want to develop our individual giving programme to build our unrestricted income and secure our long term growth.

As our new Individual Giving Officer, you will play an exciting role in growing income from our individual and corporate base to help us reach more vulnerable members of our community. You will lead on individual fundraising relationships and initiatives, including appeals, fundraising campaigns, and all direct marketing activities and communications. You will position us in our supporters’ minds and encourage them to actively support CNK in 2025 and beyond.

Responsible to: Head of Fundraising and Communications

Based at: Our offices in New Malden KT3 with some remote/home working.  We will be as flexible as possible to accommodate the right candidate.

Contract: Permanent. Full-time (35 hours per week) with occasional evening working required. Flexible hours/days possible whilst respecting core hours of 10am-4pm

Salary: £36,000 - £39,000 + 5% pension, health insurance and gym membership

Benefits: 28 days holidays exclusive of public holidays. We also offer 2 additional days on top of this – 1 recharge day where the whole charity closes and 1 day in the week of a staff member’s birthday.

Your specific objectives will be to:

• Grow our individual supporter base by 30% in 2025 through new donor acquisition strategies

• Increase our unrestricted income from individual givers to £80,000 per annum in 2025 and beyond 

• Delivering impactful messages, responsive and successful direct marketing and digital fundraising campaigns

This is a really exciting opportunity for a creative ambitious self-starter who enjoys a fast paced fundraising environment, is passionate about communications, building donor relationships and driving long-term income growth. 

You have:

1) ability and enthusiasm to grow our individual giving programme to reach our target to raise £80,000 by end of 2025

2) creativity in creating and communicating personal stories and compelling asks that enables us to grow our supporter base by 30%

3) analytical understanding, strategic acumen and practical experience of the supporter journey from recruitment to regular giving, and ability to deliver this for CNK

Primary duties and responsibilities will be:

Planning:

• Translate our strategic individual giving goals into reality.  Plan and deliver an action plan with measurable KPIs to raise £80,000 in 2025

• Use online analytics, social media insights and other metrics to report on progress, capture learning, refine, improve and grow our income from individual givers.

Communications and Individual Giving:

• Work with CNK team members to gather information, case studies, quotes and images and convert into compelling and engaging content for social media and our website. ‘

• Regularly update our website and social media platforms with insights, opinions, case studies, calls to action, to build our community of supporters

• Use social media platforms to build brand awareness and drive traffic to our website

• Engage with fiscal sponsor to support income from US funding sources

• Plan and deliver innovative well thought out funding campaigns to convert existing supporters from once off donations to regular givers, nurture and steward donors to increase the value or frequency of their current donations

• Inspire our mailing list subscribers to give to us for the first time with the aim of increasing our new donor pool by 15% in 2025

• Report monthly on individual giving progress,  income raised, number of new supporters/followers, conversion rates, offering insight on ROI, learnings and incorporate this learning to improve how we do things in future. 

Fundraising compliance:

• Save all profiles, donations, giving history, gift aid agreements, correspondence, and communications with supporters on CNK CRM database. Uphold GDPR and comply with fundraising best practice.

Staff & Volunteer Management

• Create and manage volunteers to gather case studies, compile research, develop content for social media and organise events with an eye to increasing awareness and income for CNK. 

The role has no direct line reports at present but there may be in future, along with the prospect of promotion, budget permitting

Essential skills and experience:

You will have at least three, and ideally five, years experience of:

• individual giving fundraising for a small charity, with a track record of developing and delivering successful individual giving campaigns that have generated 4 to 5 figure sums 

• building a community of followers and converting them into donors

• gathering information, case studies, data and finances, distilling and crafting high quality, well articulated compelling funding asks

• growing charity brand and positioning, thorough consistent approach, campaigns, asks,use of language and artwork

• digital marketing including social media, email marketing, and website content management

• designing tools, inputting data and keeping CRM software updated, using data analytics to report on donor journey and drive fundraising decisions

• relevant fundraising regulations and best practices, including GDPR compliance.

You:

• Can work quickly under pressure in a fast-paced environment.

• Are highly organised, able to act on own initiative, able to manage multiple projects and deadlines

• Have excellent written and verbal communication skills, able to craft compelling asks to engage and inspire donors.

• Have engaging people skills, friendly, approachable with a positive attitude. You enjoy talking to donors about CNK on the phone, by email, in person and are unafraid to ‘make the ask’. Can engage collaboratively and constructively in a small team with an entrepreneurial feel

• Are creative and confident in suggesting ideas and solutions. you are ambitious for what your role can deliver for our community.

• Are committed to supporting and embedding lived experience across CNK

• Are keen to build and develop your role as suits the needs of the organisation

• Can speak Korean although this is not essential to the role.

We welcome and encourage applicants from all backgrounds and do not discriminate on the basis of age, disability (physical or learning), LGBTQI+ or relationship status, pregnancy and maternity, race, religion and belief, gender or social class.