Digital Campaigns Manager

ABOUT THE ROLE

The Climate Coalition is seeking a Digital Campaigns Manager to strengthen and expand the impact of the climate and nature movement. This role will play a key part in developing and embedding a strategic approach to coalition campaigning that shifts narratives, diversifies how we reach and engage people, and supports coalition-wide campaigning efforts.

You will work with coalition members and partners to co-create and deliver campaigns that prioritise building and sustaining a movement —ensuring our campaigns and messaging deepen engagement, strengthen networks, and build collective power. You will also lead on the transition of our website into a strategic hub for change, ensuring it serves as a powerful tool to connect, inform, and mobilise.

This is a role for an experienced campaigner who thrives at the intersection of strategy and execution—developing long-term approaches while responding to the moment. You will be a skilled facilitator and relationship-builder, bringing people together to align on shared messaging, shape public discourse, and drive systems change.

JOB DESCRIPTION

• Develop and implement a strategic digital campaigns approach that strengthens the coalition’s impact, ensuring messaging, actions and storytelling are delivered with and through members.

• Work closely with the Head of Movement Building to facilitate the co-creation of campaigns with coalition members, ensuring they are packed with engaging content and compelling actions.

• Ensure our campaigns and messaging strengthen coalition-wide engagement, deepen relationships, and build collective power.

• Lead the transition of TCC’s website into a strategic hub for change, ensuring it becomes a central tool for coalition members and the wider public.

• Diversify our reach—exploring and embedding innovative new digital approaches to engage both those already active in climate and nature action and those yet to act.

• Work with members to shape and share compelling narratives that shift public discourse and help build power for the movement.

• Develop and oversee campaign resources and communications materials (including storytelling assets, videos, animations, and social media content) to support coalition-wide campaigns.

• Oversee TCC’s owned communications channels, ensuring messaging, engagement, and outreach efforts are aligned with movement-wide goals, working closely with Secretariat colleagues and coalition members.

• Build a network of trusted contractors and suppliers; brief and manage freelancers and agencies to deliver high-quality content and campaigns.

• Lead on evaluating and sharing digital campaign impact, using insights to strengthen coalition-wide engagement and improve collective campaigning efforts.

• The job description is not exhaustive, and additional tasks may be required as directed by your line manager.

PERSON SPECIFICATION 

ESSENTIAL

• An empathetic individual with strong interpersonal skills, and a passion for building bridges and connections between people and groups from diverse backgrounds and perspectives.

• Experience in campaigning and the use of digital communications platforms to mobilise collective action (including e-actions, email, social media and utilising CRMs ).

• Strategic thinker with experience in developing and delivering innovative digital campaign strategies that are designed to build collective power. 

• Passionate about movement-building and coalition working, with a deep commitment to equity, diversity, and inclusion.

• An understanding of the role of civil society and social movements in driving political, social and economic change 

• Strong storytelling and messaging skills, with experience in shaping narratives that inspire action and shift public discourse.

• Experience in campaign communications, including content creation, writing compelling copy for websites and social media that moves people to act.

• A good project manager, able to balance long-term strategic planning with responding to emerging opportunities.

• Experience facilitating collaboration and co-creation across a diverse range of groups, ensuring voices from different backgrounds and perspectives are heard and valued.

• Flexible, adaptive, and innovative—willing to experiment, learn, and iterate based on what works.

• An understanding of digital analytic tools, including SEO

DESIRABLE

• Experience being involved in social movements and campaigning, with experience across a variety of tactics (actions, digital campaigning, political lobbying etc.)

• Have a proven ability to manage high-pressure situations when delivering campaign tactics and actions

• Experience working with insight to develop  engagement strategies to diversify participation in climate and nature action.

• Knowledge of UK political influencing

• Relationships with organisations in the climate, nature, or international development movements.

• Experience working in coalition spaces and managing relationships with a wide range of partners.

• Experience of working with NationBuilder