Digital Engagement Manager - Email & Journeys

The Talent Set are delighted to be working with Woodgreen to find their next Digital Engagement Manager – Email & Journeys.

The charity offers a flexible working environment, with predominantly remote working and an expectation to meet monthly in their London or Godmanchester office.

The Digital Engagement Manager will develop, nurture and optimise digital relationships with audiences to support engagement and income generation. You will manage a range of email communications to acquire, retain and develop new and existing audiences.

As Digital Engagement Manager, you will combine strong technical and analytical skills with a keen understanding of how to create impactful and engaging digital content and email campaigns.

Key Responsibilities:

• To support the Senior Digital Engagement Manager with the development, management, implementation and review of the annual digital engagement strategy, budget and campaigns. 

• Work alongside the other Digital Engagement Managers and wider team to deliver successful email and marketing plans for the organisation.

• To act as Woodgreen’s ESP and eCRM Product Owner, ensuring we have the best tools for our needs and that we are using them to their full advantage.

• Deliver campaigns and testing strategies and plans to engage, recruit and retain audiences through email marketing and stewardship, working from inception to analysis and learnings.

• Advance our use of automation and segmentation within email to improve audience activation and retention, collaborating with the Head of Data & Technology and individual managers to identify areas of potential and a roadmap of improvement.

• Create, update and optimise engagement, retention and fundraising content for use in email and on Woodgreen websites 

• Maintain and deliver a testing and optimisation plan for email marketing and email automation, including A/B and multi-variant testing and tracking.

• Develop and manage ongoing email and content marketing improvements through robust sector and industry benchmarking, testing and optimisation.

Person Specification: 

• Experience of developing and implementing digital fundraising or other income-generating campaigns, achieving desired targets and reporting on impact.

• Demonstrable experience of developing and delivering key messages to a variety of audiences through email and digital content.

• Significant experience of working with ESP tools and services to deliver broadcast campaigns and automated engagement journeys against targets.

• Proven ability to write and edit highly engaging fundraising and engagement copy across online channels, with demonstrable skills in being clear and concise.

• Experience of using Google Analytics and Data Studio to analyse campaign performance.

• Experience of managing multiple stakeholders, including external agency partners and internal campaign owners.

• Good knowledge of digital marketing techniques including SEO, search marketing and social advertising

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.