Paid Media Specialist

London office – hybrid schedule with 2 days/week in the office

The International Fund for Animal Welfare is a global non-profit helping animals and people thrive together. We are experts and everyday people, working across seas, oceans, and in more than 40 countries around the world. We rescue, rehabilitate and release animals, and we restore and protect their natural habitats. The problems we’re up against are urgent and complicated. To solve them, we match fresh thinking with bold action. We partner with local communities, governments, non-governmental organisations and businesses. Together, we pioneer new and innovative ways to help all species flourish. 

We’ve been around for fifty years, but we know our solutions can’t stay the same. We have to be nimble, curious, and open to new partners. In short, we have to think, and act, differently.

Across six continents and the ocean, we have rescued more than 200,000 animals. That’s just a fraction of the number of animals living in distress, to be sure. But when we measure our progress, we find cause for hope.

Position Summary/ Objective

A new role within our European region, the Paid Social Media Specialist will be working closely with our Senior Digital Marketing Lead (UK) to deliver world-class paid media campaigns on multiple digital platforms in multiple countries.

This role will work across IFAW’s four fundraising markets in Europe: France, Germany, Netherlands and the UK to grow our paid media revenue. The role will focus on Social and Search advertising but also to experiment with new emerging platforms.

Directly reporting to the Senior Digital Marking Lead in the UK, this role will coordinate and plan new paid social campaigns and content, working closely with the Digital Leads, and the Senior Fundraising and Marketing Manager, to roll these out across our markets.  You will work across a variety of channels such as Meta/Facebook, Instagram, TikTok, Twitter, Reddit, Bing, Google, YouTube, Pinterest, Spotify and more.

Role and Responsibilities

Working with the Digital Marketing Lead in each country (France, Germany, Netherlands and UK), the role will:

- Coordinate, develop, execute, and optimize paid digital campaigns from conception to launch and completion across EU fundraising markets.

- Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media to support each market.   

- Work closely with Digital Marketing Leads to agree on campaigns, budget allocation and spend, ad grouping and audience targeting.

- Support and contribute to the creative process of building advertising campaigns. Including video creation specifically for advertising.

- Conduct in-depth keyword and website research, and suggest landing pages optimization.

- Maintain knowledge of industry best practices and new technologies.

- Working cross-departmentally, specifically with the Content team.

- Identify and suggest new emerging platforms and avenues for digital outreach.

Qualifications and Education Requirements

- 5+ years’ experience with digital paid media, specifically with Meta and Google advertising.

- Excellent understanding of creating and implementing paid media campaigns with prior campaign examples (across multiple countries/markets a plus). 

- Ideally completed advertising certifications (for example, Meta Certified Media Buying Professional, Google Analytics 4).

- Extensive experience in creating digital ad assets and copy, including video.  

- Video creation skills specifically for advertising, experience working with Adobe Creative Suite tools.

- Fluency in working with analytics platforms, for example Looker Studio.

- Goal driven, extremely analytical, with the ability to make data-based decisions and conclusions.

- Excellent communication skills to present the results of campaign performance verbally, as well as provide clear and concise reports.

- Fluent English (spoken French, German or Dutch is a plus).

- Interest in IFAW’s programmatic work and global wildlife conservation issues.

- Self-starter with ability to jump into a hectic situation to provide support.

- Highly organised and self-motivated; able to manage and prioritize multiple projects, desire and capability to work in agile, fast-paced and demanding environment.

- Ability to work independently and as part of a regional team under tight deadlines.

- Problem solver and creative thinker with strong attention to detail.

At IFAW, we aim to create and foster a workforce that reflects and contributes to the diverse, global community in which we work to improve the lives of both animals and people. We are dedicated to fostering justice, equity, diversity, and inclusion so we actively encourage candidates from diverse backgrounds.

Closing date for receipt of applications: 23 September 2024

To apply, please submit CV and letter of interest via our website.