Communications and Marketing Manager

Farms for City Children

Remote

£38,000 per year

Full-time

Permanent

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Job description

Location Homebased

Salary £38K

Contract Full-Time, Permanent

An exciting new opportunity has arisen for a Communication and Marketing Manager to join our dynamic social mobility charity which exists to remove the barriers that prevent children and young people having meaningful access to the natural world. Through a week on one of our three heritage farms, Nethercott House in Devon, Lower Treginnis in Pembrokeshire, and Wick Court in Gloucestershire, children and young people experience increased learning and engagement, improved connections and wellbeing, and leave us with an enhanced sense of environmental citizenship. Visiting children are immersed in the natural world of countryside through a food and farming offer that allows them to participate in the seasonal tasks of the day: sowing, growing and harvesting in our kitchen gardens; caring for livestock and looking after the land; and cooking up a home-grown feast in the farmhouse kitchen. In partnership with our commercial farming neighbours, children experience the benefits of collaboration, enjoy plenty of physical activity, good food, and fresh air, and discover the magical rural environment that is full of new words, sounds and experiences to inspire their creativity. Spending time working alongside real farmers fosters children’s independence and helps them to grow in confidence, develops their self-esteem, and encourages them to become more resilient.

About the Role

This role will be responsible for developing the vision and direction of the Communication and Marketing Strategy but will fundamentally be an operational management delivery role. Responsible for developing and rolling out a multi‐channel communication and marketing strategy that will:

raise the profile of the charity by communicating news about projects, programmes, and partnerships on social channels, on online and print media outlets, TV networks,
deliver communications to generate sales to secure a pipeline of farm residential visit bookings from beneficiary groups (being children from schools in disadvantaged communities, youth groups, young carers, children in care, etc) across England and Wales.
secure income from fundraising by communicating the charity’s mission, vision, and values to donors, funders, trusts and foundations, and corporate partners.

The successful applicant will have considerable experience of developing and delivering a communication and marketing strategy as well as experience of designing and delivering multi-channel sales and marketing campaigns. Excellent people skills are key, as you will need to build strong relationships with a range of stakeholders.

Key areas of responsibility include:

Raising the profile of the Charity by devising and implementing a beneficiary‐focused communications strategy that supports both the sales and fundraising function, including print, social, and online communications that target teachers and other adults who are key decision makers for our beneficiaries.
Developing and embedding an integrated communications and marketing strategy to deliver the ambitions of the Business plan, to reach new markets and successfully translate connections into bookings (‘sales’) or generate income from funders to support fundraising.
Leading on the management and development of all channels of communication for the Charity: social media, website, YouTube channel, print media.

This position is home based but you will be required to travel to our farms and Head Office based in Exeter as required in order to fulfil the role.

For full details about the role, please see the Job Description and Person Specification and Job Information Pack.

Appointments will be confirmed when the Charity has received two satisfactory professional references, and evidence of the existing proof of right to work in the UK. Referees will not be contacted without candidates’ prior consent.

Farms for City Children is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

Successful candidates will be subject to a Social Media check and a DBS check at the appropriate level. Employment with the charity is conditional upon the charity being satisfied with the result of the DBS Check. Successful candidates will be asked to complete a self-declaration related to their criminal record or any information that would make them unsuitable to work with children. If you have lived or worked outside of the UK, additional information may be required from you to satisfy safer recruitment checks. Any criminal records information that is disclosed to the charity will be handled in accordance with any guidance and/or code of practice published by the DBS.

Farms for City Children is committed to promoting equality, diversity and inclusivity and supports and encourages under-represented groups. We seek people from a wide range of backgrounds, with diverse lived experience, and we welcome applications from all sections of the community.

What we Offer

In return you will receive a salary of £38,000 and benefits, which include: