Marketing officer

ETF:

The Education and Training Foundation (ETF) is the workforce development body for the Further Education and Skills sector. We work in partnership with others to deliver professional learning and development for teachers, trainers and leaders. We balance government priorities with sector needs to achieve our core charitable purpose to improve education and skills for learners aged 14 and over.

The ETF believes that the key to improving education and training is to support teachers, trainers and leaders to excel. Everything we do is in pursuit of its vision of:  

• highly effective, professionally confident teachers and trainers  
• first class leadership of the sector  
• FE as the career of choice for ambitious professionals who wish to make a difference.

About the Job:

This is an opportunity to manage the tactical delivery of a range of strategies designed to support Department for Education funded contracts, membership engagement, participation, and growth, and to support corporate and delivery partners acting on behalf of the ETF.

Your Profile:

We’re looking for a Marketing Officer to join our fast-paced, friendly marketing team on a fixed term contract until the end of June 2025. If you have experience of delivering campaigns, love adapting tactics to meet KPIs, and enjoy a supportive environment where you have the space to try new things, this is the perfect role for you.

This is a varied role, and you’ll be working on several projects concurrently, and we’ll want to hear your ideas about how to elevate our work. One day you’ll be working on new brand collateral and thinking about how to engage our member audiences, the next you’ll be delivering tactical activity designed to meet the KPIs of Department for Education contracts. Because you’ll be working across various contracts, you’ll need to build positive working relationships with teams across the organisation, and we’ll be looking to you to think of new ideas to meet objectives.

You will also help us overhaul our use of data and insights, ensuring we make the most of any opportunity to talk to our audiences.

In return, we’ll provide you with a supportive team environment where we encourage new ideas, celebrate our successes, and share our expertise and experience with each other, as well as a   range of benefits – think generous annual leave (plus extra at Christmas), hybrid working, access to a comprehensive staff wellbeing programme, volunteering leave and more.

The successful candidate will have:

·       Experience of supporting the development and implementation of successful marketing strategies.

·       Experience of using appropriate marketing tactics to meet project KPIs, including email marketing, advertising, social media, and direct mail.

·       Experience of using a CRM for marketing purposes.

·       Experience of email marketing, including building, testing, monitoring, and adapting campaign as needed to ensure effectiveness.

If you would like to receive a full job description for this role, please click here.

If you are an exceptional candidate who would like to make an impact and enjoy working in a vibrant and cooperative environment, we will welcome your application.

Applicants should apply by submitting a CV and cover letter (maximum 600 words), outlining how you fulfil the requirements of this role. 

Information

·       Starting Salary: £37,150 per annum to start, with service and performance related progression.

·       Contract type: Fixed-term until 30 June 2025 and full-time

·       Location: London – Victoria/Hybrid (the role requires at least one day in the office in Victoria)

·       Deadline for applications: 4 October 2024

ETF reserve the right to close this vacancy earlier than advertised date.