Marketing Manager

About the role
This is a senior role working across the whole Charity, tasked with growing public awareness and support for Clatterbridge Cancer Charity. Leading on marketing, PR, brand and design, this role will manage relations with media, stakeholders, supporters and the wider public, creating and delivering engaging campaigns, generating support for the Charity, demonstrating impact and increasing income generation.

This is an exciting time to join the Charity as it moves to the next stage in its growth. As part of a busy and ambitious team, this role would suit an experienced, proactive and creative individual with a talent for storytelling and a knowledge of data-driven marketing.

You’ll have strong commercial knowledge, with the ability to apply this to the Charity sector; adding value to our existing fundraising activities and impact reporting.   

Key responsibilities include:

• Create and deliver a comprehensive marketing & public relations strategy for the Charity to increase levels of awareness, reaching and engaging audiences.
• Build brand awareness, promote income generation and communicate activities and impact.
• Identify, create and maximise press, PR and marketing opportunities for the Charity to achieve strong positive coverage in print, broadcast and online media.
• Utilise the full mix of communications and marketing tools, including media and public relations, internal communications, brand marketing, advertising, campaigns, direct marketing, digital and social media and production of materials
• Lead and give strategic marketing direction to the charity team, taking responsibility for all marketing activities within the charity to ensure consistent messaging
• Identify and develop key relationships with journalists and influencers across a broad range of media
• Lead, manage and plan key Charity marketing and communications initiatives such as the annual Glow Green Night Walk and Annual Ball.
• Be responsible for brand management, ensuring consistency across all internal and external communications and adherence to brand and corporate identity guidelines.
• Oversee the design, production and dissemination of marketing and communications collateral, as required including annual reports and impact statements.

About the Charity

Clatterbridge Cancer Charity is an independent Charity, dedicated to supporting patients and research at The Clatterbridge Cancer Centre - one of the UK’s leading cancer hospitals.

It’s thanks to our supporters that we can achieve so much for people with cancer across Merseyside and Cheshire, which may not be possible through NHS funding alone.

This includes fund life-saving research to shape cancer care for generations to come, investing in leading technology that drive better outcomes for people with cancer, enhancing the patient environment to support health & wellbeing and enabling innovations in care for every patient, every day.

Hours: 37.5 hours per week
Location: Hybrid working with base office at The Spine Building, Paddington Village, Liverpool L7 3FA
Closing Date: 19 July 2024
Interview Date: 23 July 2024

Flexible / Hybrid Working Available