Loyalty & Cultivation Marketing Executive

LOYALTY & CULTIVATION MARKETING EXECUTIVE

Salary: £27,000 - £28,500 per annum

Department: Marketing, Fundraising and Engagement

Reports to: Loyalty & Cultivation Marketing Manager

Location: Stratford w/ high-flex (1 - 2 days per week in the office)

Hours: 35 hours per week (we are open to Compressed Hours in this role)

Contract type: Permanent

Closing date: Thursday 26 September 2024, 23:55

Please note: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

At Cancer Research UK, we exist to beat cancer.

We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That's why we're looking for someone talented, someone who wants to develop their skills, someone like you.

Are you self-motivated and sharp minded with an interest in loyalty, retention or supporter journey marketing that can help us beat cancer? If so, we have an exciting opportunity for you to join us as a Loyalty & Cultivation Marketing Executive.

At CRUK, we are lucky to have a large database of supporters who have helped us fund world-class research which drives forward advances in the prevention, diagnosis and treatment of cancer. The Loyalty & Cultivation team looks after the campaigns and journeys which these supporters receive, across multiple channels, to motivate, engage and inspire them to continue their journey with us.

We are looking for a creative thinker to join the team, delivering our regular e-newsletters and multi-channel campaigns to keep our existing volunteers inspired and motivated.

What will I be doing?

• Developing inspiring and motivating content for email, digital, print and social advertising channels

• Supporting the Loyalty & Cultivation team on the delivery of marketing briefs, coordinating the brief response, development and approval processes

• Supporting the development of production specific briefs and work with Data Selections, Adobe, Web Analyst, Social and Marketing Delivery teams to deliver data and digital campaign set-up requirements

• Supporting the content and creative production process, working with agencies, freelancers and internal Creative Team to develop compelling content across a range of channels

• Working with UX experts to deliver pre-launch test and learn initiatives, sharing findings with the Senior Executive and optimising activity and assets based on results

• Providing operational support for the campaign set-up and management process across all channels, including auditing campaign elements prior to launch

• Supporting all aspects of campaign delivery including direct mail production and fulfilment and paid digital campaign delivery

• Working with Adobe, Social and Marketing Delivery teams to deliver email, SMS, social and other specialist marketing activity

• Conducting in-campaign and post-campaign analysis across all channels, evaluating against KPIs and preparing regular reports for the Senior Executive and Manager.

What skills will I need?

• Understanding of end-to-end supporter journeys and the role of different channels in fully integrated campaigns

• Experience of developing campaign assets for use across channels

• Data-driven with an understanding of UX principles and experience of interpreting results and recommending opportunities for optimisation

• Ability to prioritise, manage conflicting deadlines, work well under pressure and manage multiple tasks to deadline

• A passion for marketing with an interest in external trends and developments

• High level of IT literacy, including good working knowledge of Microsoft Office packages

• Experience of successfully delivering campaigns, from planning through to execution and analysis

• Proven success of good stakeholder management, with the ability to build strong working relationships and collaborate effectively.

What will I gain?

Each and every one of our employees contributes to our progress and is supporting our work to beat cancer. We think that's impressive.

In return, we make sure you are supported by a generous benefits package, a wide range of career and personal development opportunities and high-quality tools, policies and processes to enable you to do your job well.

Our benefits package includes a substantial retirement plan, a generous and flexible leave allowance, discounts on anything from travel to technology, gym membership, and much more.

We don't forget people have lives outside of work too and so we actively encourage a flexible working culture.

Our work - from funding cutting-edge research to developing public policy - will change the world. It's exciting to be part of our team.


How do I apply?

We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you quickly, fairly, and objectively.