Digital Communications Specialist

Would you love the opportunity to use your digital and social media expertise to help the U.K.’s pet-owning community access affordable vet healthcare?
Are you a talented, creative storyteller passionate about all things digital?

Animal Trust Vets is looking for an ambitious, analytical, and organised Digital and Social Communications Specialist to join our central team in Cheshire. We seek someone with the drive, passion, and knowledge to expertly elevate our digital brand presence across all our digital communications.

The successful candidate will create inspirational content to promote the Animal Trust mission and elevate the brand nationally with the veterinary industry and the consumer.

This is a permanent, part-time (24 hours a week) hybrid role, but you will be expected to spend time at our surgeries to gather content.

The life of a Digital Communications Specialist at Animal Trust will involve the following:
 

• Developing and delivering our digital plan to ensure we have an active, targeted, and high-quality online presence.
• Plan, create and schedule our social media content, providing weekly performance reports.
• Conduct research and analysis of our SEO data to optimise content for search engine performance and provide weekly reports.
• Act as the gatekeeper of the website, ensuring it is optimised and kept up to date.
• Generate and publish content and monitor website analytics to drive engagement and highlight areas for enhancement.
• Write compelling, creative content and messaging for digital communication channels, including website, printed material, and blog posts.
• Engage effectively with our social followers to educate users about the Animal Trust mission and manage negative comments.
• Creating multi-media content, including photography, video, infographics, and social media templates.
• Provide expert tech guidance, review existing tools, and help to identify new solutions as our digital expert.
• Stay current with emerging industry trends, innovations, and technology, adopt best practices in digital marketing, including web accessibility and usability, and share these insights with the team.
   

To be a successful Digital Communications Specialist you’ll need:
 

• Professional or higher qualification in communications, marketing, digital marketing, or other relevant areas - experience without qualifications will be considered.
• Previous experience in a digital communications role
• A proven track record in digital marketing encompassing SEO, social media marketing, PPC campaigns and content creation.
• Experience in creating and managing social media channels and content creation.
• Demonstrably up to date with emerging digital trends and an interest in online community building.
• Experience using social and digital reporting tools like Google Analytics, SEMrush, Sprout Social and Facebook Business Manager.
• Experience in maintaining a website.
• Expert-level knowledge of social media and digital channels.
• Ability to turn around strategic, engaging content quickly.
• Excellent understanding of what makes a great story and how to convey it most compellingly while staying on brand.
• Strong understanding of SEO principles and best practices.
• Hands-on experience with SEO/SEM, Google Analytics, Adobe CC, and CRM software.
• Excellent attention to detail, solutions-focused skills, and the ability to manage priorities and meet deadlines.
• As a constantly evolving field, we’re looking for a self-learner who stays on top of trends and developments in digital marketing.
   

In return for your commitment and expertise, you’ll get:
 

• £40,000 pro rata 
• Holidays – 6 weeks (including bank holidays)
• Pension scheme
• Flexible Hybrid working – We will do what we can to ensure you work in a way that works for you.
• Discounts – You’ll have access to discounts through the Vivup platform.
• Wellbeing Support – Staff well-being is always a priority. You’ll have access to mental health and well-being support.
• Team Working – You will be working as part of a team that is on a mission to provide the pet-owning community access to affordable vet care.

We will accept applicants of a full or part time basis, whilst living in the commutable distance from our head office in Cheshire is desirable we would be open candidates who are further afield with occasional travel to our head office required.