Brand & Audience Strategist

Brand & Audience Strategist, a very exciting opportunity, joining a specialist UK Health/Cancer Charity. Open to remote working or attending the London office. 9 - month contract. Open to flexible working patterns. 

• 9 - month contract.
• Open to flexible working patterns. Full-time, or can consider 30 hours per week.  
• Open to remote working or you can attend the London office.

With a new strategy and ambitious goals to reach and engage a much larger and more diverse audience about the cause, as the Brand & Audience Strategist, joining the Brand and Strategy team, you will bring your brand strategy and audience segmentation expertise to help deliver this change.

As a Brand & Audience Strategist expert, you will help the charity deliver and embed a framework to allow more intelligent audience engagement across all engagement activity. Positioning the charity as the go-to charity and priority audiences will be key.

• You’ll be a strategic thinker rather than a tactical doer. It will be your audience-first approach and strategic brand direction that will bring everything together.
• You’ll play a key role in influencing what is spoken to an audience and when. Facilitating and embedding a new audience framework across the entire organisation.
• You’ll work closely with multifunctional teams, leading discussions with the communications team, working with the digital and data teams to ensure they can make decisions and pivoting existing activity based on real-time data and insight.

As the Brand & Audience Strategist, you will:

• Project manage profile growth strategic workstream, considering how to make the most impact through brand activity.
• Lead the audience workstream, working closely with the Head of Brand and Strategy and the cross functional workstream team to develop strategies to best achieve the charities goals.
• Work alongside the Deputy Director of Communications and the audience agency, to manage audience workstream; developing, owning and embedding a new audience-centric approach across the charity to enable them to reach, engage and motivate more people to join their community.

Main Responsibilities:

Audience growth

• Project manage the audience workstream, ensuring they remain on brief and on track to deliver results that support teams across the organisation
• Support, develop and champion audience-first approach across the organisation, developing and owning ways of working to embed this across teams.

Brand strategy and development

• Project manage the workstream responsible for purposeful profile growth, positioning the charity as the go to charity and increasing their reach amongst the community.
• Develop audience insight and key messaging that inspires teams across the organisation, in particular the Engagement directorate, to develop integrated campaigns and bring these to life in the most impactful way.
• Own and embed the brand strategy and the engagement funnel so that all external activity, as well as internal ways of working, speaks to the bigger picture of who they are as a brand, and where their audiences are on their journey

Planning and processes

• Identify the best way to launch and embed audience segmentation framework, providing the platform and tools for colleagues to work from
• Forward plan communications priorities according to the organisational strategy, ensuring consistent brand story across all channels
• Work with teams across the organisation to understand the audience needs and project manage opportunities to establish category and increase reach and engagement.

Data and insight

• Lead on high-quality market intelligence gathering and analysis to inform audience engagement strategies that promote the brand story and drive people through the engagement funnel

To be successful in this Brand & Audience Strategist role, you will have knowledge, skills and experience in these areas:

• Strong experience of developing and delivering brand and audience strategies that deliver impact with proven track record of achieving or exceeding brand and reach KPIs
• Successful track-record in delivering internal frameworks, marketing plans & strategy, responsible for brand activation across multiple communication channels and disciplines
• Experience of commissioning and analysing audience data and insight to develop successful marketing activities, along with using performance data to monitor and maximise impact
• Manage budgets, set KPIs, track performance and adjust plans and activity to maximise impact. 

Please note: This is a rolling recruitment drive and the deadline is ASAP. 

Angela Mann Recruitment' is a specialist Charity & NFP Recruitment Agency, with extensive experience and knowledge of working within the sector. We match individuals to roles based on the required skills and experiences requested to fulfil a position, regardless of age, disability, gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.