Campaign Reporting & Optimisation Manager

This is an exciting opportunity to join the Omnichannel Team at Alzheimer’s Society. It’s an ideal time to join the team as we take our supporter communications to the next level, delivering personalised communications and an exceptional supporter experience.

The successful candidate will play an integral role in helping us achieve this, combining data sources, developing dashboards and delivering reports as required to give us real-time insight into our supporter experience. They will proactively dive into the data, identifying opportunities and working with colleagues in the Omnichannel Team and across the organisation to deliver these improvements across post, phone, email and SMS communications. They will lead on our testing approach, ensuring identified testing priorities are delivered in a coordinated way across audiences, products and channels to result in actionable insights to take forward.

You will:

• Establish the ideal process and tools to meet Income & Engagement’s warm marketing and communication reporting requirements, including identifying most appropriate tools, developing processes or integrations and recommending relevant metrics and measures.
• Develop and maintain insight packs, bringing together insight from our Audience & Supporter Insight teams with recent performance data, to support cross-channel & product audience journey planning.
• Manage reporting at an audience, campaign, channel and product level to improve real-time and post-activity visibility and analysis of performance across Income & Engagement.
• Proactively analyse audience and performance data to identify opportunities for improvement in the supporter experience.
• Build new and maintain existing dashboards for tracking KPIs using Power BI, bringing together data from multiple data sources to meet reporting requirements.
• Embed better understanding and use of data across teams and stakeholders to inform effective decision-making, planning and optimisation of ongoing activity.

About you

Your passion for continuous learning and improvement will be infectious in fostering curiosity and experimentation among our amazing fundraisers, driven by wanting to provide an exceptional experience for Alzheimer’s Society supporters.

• Have experience building and maintaining dashboards in Power BI.
• Feel at home working with large data sets and combining data from multiple sources.
• Be confident reporting on warm customer/supporter marketing across a range of channels and making recommendations to improve performance.
• Be an exceptional communicator, with the ability to convey complex information in an accessible way.
• Be solutions focussed and collaborative in how you get things done.
• Be a real team player and someone who thrives on sharing your knowledge, ideas, and skills.
• Be a successful self-motivator.