Web Content Writer

The Web Content Writer will play a vital role in creating and managing compelling and informative content for ARUK's website. They will ensure the website remains up-to-date, engaging, and accessible to all users, while also contributing to ARUK's broader digital strategy and brand storytelling efforts.

 

Main duties and responsibilities of the role:

Content Creation & Management:

·         Collaborate with teams to ensure web content is up to date and ensure stakeholders are effectively utilising our project management platform to request changes.

·         Content Development: Research, write, edit, and publish engaging and informative content for ARUK's website, including news articles, blog posts, fundraising appeals, research updates, and educational resources.

·         Website Maintenance: Regularly review and update existing website content to ensure accuracy, relevance, and adherence to brand guidelines.

·         SEO Optimisation: Optimise web content for search engines (SEO) to improve visibility, drive organic traffic, and reach wider audiences.

·         Accessibility: Ensure web content adheres to accessibility standards, making it usable for people with disabilities.

 

Collaboration & Strategy:

·         Cross-Functional Collaboration: Work closely with the digital content manager, digital campaigns manager, social media manager, commissioning teams, and other stakeholders to ensure content aligns with the overall digital strategy and campaign objectives.

·         User-Centric Approach: Understand the needs and preferences of ARUK's target audiences (supporters, researchers, people affected directly or indirectly by Alzheimer's, healthcare professionals) and tailor content accordingly.

·         Content Calendar: Develop and maintain a content calendar to plan and schedule content publication, ensuring a consistent flow of fresh and relevant content.

 

Other Duties:

·         Content Performance Analysis: Work with the Analytics Officers to track and analyse content performance metrics (page views, time on page, bounce rate, conversions) to identify trends, measure impact, and inform future content strategies.

·         Multimedia Content: Curate multimedia content (images, videos, infographics) to enhance the visual appeal and engagement of web content.

·         User Feedback: Gather and analyse user feedback on web content to identify areas for improvement, optimise the user experience, and feed into audience development work led by the Insight Team.

 

What we are looking for:

·         Proven experience in writing and editing web content, with a strong portfolio of published work

·         Strong understanding of SEO principles and best practices

·         Familiarity with web accessibility standards

·         Ability to work independently and as part of a team

·         Understanding of web design principles such as consistency, usability, whitespace, responsive design & visual hierarchy

·         Excellent written and verbal communication skills

·         Creative and engaging writing style

·         Strong attention to detail and accuracy

·         Ability to meet deadlines and manage multiple projects simultaneously

·         Passion for creating content that makes a difference

·         Empathy and understanding of the needs of people affected by Alzheimer's disease

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £31,000 per annum, plus benefits

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 20th October 2024, with interviews likely to be held week commencing the 28th October 2024. We would encourage you to submit your application at the earliest opportunity as the closing date may be brought forward at any time. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.  Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, your CV will be anonymised. Please however note we are unable to anonymise the application question which you are required to complete. When answering this question please remove any personal information, including your name. All questions answered as part of your application are also anonymised and not shared with the hiring panel. The hiring panel will only be made aware of your name and address once you are invited for an interview. Should you need any adjustments at either the application or interview stage, then please contact us via our website. 

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK:

Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope. 

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure. 

In 2022, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises ‘World Class’ levels of workplace engagement and were also listed in the prestigious Best Companies lists:

• 48th in the 100 Best Large Companies to Work For in the UK.

• 19th in the 100 Best Companies to Work For in the East of England.

• 3rd in the 50 Best Companies to Work For in the Charity Sector.

In addition, we were also shortlisted for a special award recognising the work undertaken on reducing our environmental impact.

In 2021, we were awarded the HR Management award by The Charity Times for our Wellbeing initiatives throughout the pandemic.

In 2020, we demonstrated our commitment to changing the way we think and act about mental health in the workplace and signed the Time to Change Employer Pledge. 

ARUK really does look after its people, where you will be able to add value and make a difference. 

To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK