Individual Giving & Legacy Fundraiser

Full job description

Job Title: Individual Giving and Legacy Fundraiser

Reporting To: Individual Giving and Legacy Manager

Salary: £29,338 - £36,446

Hours: 37.5 per week

Location: Based at Alder Hey Children’s Hospital with flexible working

Job Purpose:

Are you passionate about making a difference in children's lives and eager to join a forward looking fundraising team? Alder Hey Children's Charity is seeking an enthusiastic individual to join our Individual Giving and Legacy Team at a pivotal moment in our growth.

We're experiencing an exciting period of expansion, having recently seen significant increases in our regular donor base and contactable supporters. This role offers a unique opportunity to oversee the development and administration of our individual giving and legacy portfolio, working closely with the Individual Giving Manager to shape and implement our strategy for growth and supporter engagement.

You'll play a crucial role in enhancing our impact, providing exceptional supporter care, and contributing to innovative projects that will transform how we connect with our donors. This position is ideal for someone looking to learn, grow, and make a tangible difference within a supportive and forward-thinking team.

Join us in our mission to support Alder Hey Children's Hospital and be part of something truly magical.

About us

Alder Hey Children’s Charity raises vital funds to help make Alder Hey Children’s Hospital a truly world-class, patient-friendly hospital for the 450,000 patients and families we care for every year.

The charity helps to fund a range of activities and projects that are designed to enhance and improve the lives of our amazing young patients. This includes the funding of specialist medical equipment to ensure our brilliant surgeons and clinical staff have the most up to date and cutting-edge technology available and funding hi-tech distraction equipment designed and proven to reduce pain and anxiety in our patients. We also fund a range of programmes and special projects such as our ward musicians, our on-site magician, and the play specialists we have on every ward.

We have recently closed our Surgical Neonatal Appeal, having successfully raised our £3m target towards a brand new, state of the art Surgical Neonatal Intensive Care Unit (NICU) at the hospital. This year we will be fundraising towards a new Same Day Emergency Care Centre, providing an unrivalled experience for our patients and their families.

Main Duties/Tasks:

Income Generation & Stewardship

Work alongside the Individual Giving Manager and Head of Community Fundraising to produce and execute an effective and sustainable individual giving plan.

Create and implement effective donor journeys to maximise the engagement and retention of supporters.

Identify potential new individual giving audiences and implement acquisition strategies in order to grow the individual giving database.

Work across the organisation to champion individual giving and to implement excellent supporter care.

Work alongside the Individual Giving Manager to manage budgets including forecasting and tracking and making sure costs remain low for maximum return on investment.

Identify opportunities for colleagues in fundraising and throughout the hospital and pass these on as appropriate.

Ensure fundraising remains within legal constraints and pays attention to safeguarding requirements.

Work positively and proactively with our volunteer supporters.

Project Management

Develop our In Memory offering and supporter journey.

Develop and execute regular giving products and appeals.

Produce and execute legacy and in memory marketing plans.

Work alongside the Marketing Team to create, manage and evaluate innovative and thought-provoking campaigns to increase individual giving income.

Manage individual giving fundraising campaigns such as Make a Will Month, The Big Give, Giving Tuesday and seasonal appeals.

Work with internal colleagues and external suppliers, agencies and fulfilment houses, establishing and maintaining effective working relationships.

Data Management & Reporting

Manage the selection and segmentation of individual giving data for campaign purposes.

Oversee the timely importing and exporting of donor data to ensure that supporter records are up to date.

Use campaign data to report on effectiveness of activity and inform decision making and future planning.

Ensure all individual giving activity complies with the appropriate regulation and legislation and delivers an excellent experience for supporters.

Identify and develop the systems and processes necessary to deliver effective individual giving activity including the website, social media and email, fundraising database, data analysis tools and social media.

Work in conjunction with the Finance Manager to ensure all legacy income and communications are recorded.

Work alongside members of the team to develop fundraising initiatives, attend team meetings, plan and budget.

Responding to general enquiries from the individual giving, in memory and legacy fundraising email addresses and telephone lines.

Other Duties

Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.

Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to the team’s development and working collaboratively with colleagues and volunteers. Attend and support on events run by the fundraising teams where required.

Any other reasonable duties as required by your line manager.

Person Specification

Qualifications, Knowledge and Experience

Essential

• Proven experience of managing individual giving activity including appeals and recruitment and retention campaigns.
• Proven record of achieving financial targets & Return on Investment.
• Proven ability to manage third party supplier relationships e.g., creative agencies, mailing houses.
• Experience of producing compelling supporter creative and fundraising messages.
• Proven ability to work closely with internal teams including: Marketing, Operations and Finance.
• A good working understanding of Data Protection landscape.

Desirable

• Good knowledge and experience of using a fundraising database for reporting and analysis.
• Experience of data selection/segmentation and the effective use of donor data for campaign purposes.
• Understanding of direct mail campaigns.

Skills and Attributes

Essential

• Commitment to principles of equality, diversity and collaborative working.
• Self-sufficient and confident to make decisions within the boundaries of the role.
• Ability to communicate effectively with staff, volunteers, children, young people and families.
• Excellent oral and written communication skills.
• Ability to build strong working relationships with supporters of all levels and backgrounds.
• Self-motivated and positive attitude with the ability to work under pressure and prioritise in a busy environment.
• Ability to work in a logical, organised manner with a high level of attention to detail.
• Ability to work effectively as part of a team as well as independently.
• Competence in Microsoft Office package and video conferencing tools such as Teams.
• Excellent personal organisation skills, including time and workload management.
• Understand the necessity of dealing carefully and within data protection legislation, with confidential matters, including handling both personal and business critical information.

Desirable

• Knowledge and understanding of fundraising CRM System (Salesforce)

Additional requirements

Essential

• Strong interest in working for a children’s health charity.
• An understanding of and commitment to the values of Alder Hey Children’s Charity.
• Respect for and ability to maintain confidentiality.
• Willingness to get involved with activities across the Charity.
• High standards of personal conduct, honesty and integrity.

Desirable

• Willingness to occasionally work outside of normal office hours.

The charity is currently conducting a four-day working week trial, due to end on 30th September 2024. This means that, for example, staff previously working 37.5 hours a week are now working 30 hours a week to enable a four-day working week. The trial is monitoring the benefits of a four-day working week against productivity. We are confident that by embracing a more flexible and balanced approach to work, we can continue to create a thriving and fulfilling work environment while driving growth and success for our charity. A decision will be made before the 30th September 2024 to agree the next steps, based on an assessment of the trial period; the four day working week trial may be ended, extended or adopted permanently.

Our Values

Here at Alder Hey Children’s Charity, our values guide the way in which we work. By being courageous, working together, being passionate about our work, and making sure that we are creative in what we do, helps us to deliver the support necessary so that our Hospital can continue to deliver the very best care for our young patients and their families. Our values are:

Courage: we try new things and take risks to innovate and drive forward new ideas. We have the courage to speak up and take a stance. We are accountable, responsive and responsible. We are unstoppable.

Together: we work together as one team, sharing our knowledge and learning. We work in partnership with patients, families, supporters and colleagues. We are respectful, celebrate diversity and empower each other to achieve our aims.

Passion: we are passionate about what we do and why we do it. We work together to share and grow. We inspire others.

Magical: we are fun, creative and child led. We create special moments, provide little extras and go further for our brave young patients.

How to apply

Applications must include your CV and a covering letter which answers the following questions:

• How do you meet the person specification? If you don’t exactly meet all of the role requirements but have transferable skills please do consider applying and provide details as part of your answer.
• Why do you want to work for Alder Hey?

Closing date: Monday 16th September 2024

Interview date (to be held at Alder Hey): Tuesday 24th September 2024

Alder Hey Children’s Charity will make every endeavour to make any reasonable adjustments for applicants who require assistance in carrying out their duties due to a disability. Alder Hey Children’s Charity is committed to equal opportunities and positively welcomes applications from all sections of the community. Alder Hey Children’s Charity is committed to safeguarding children and vulnerable adults. The post holder may be required to complete an enhanced DBS disclosure check.