Charity Marketing and Communications Manager

Job Title: Charity Marketing and Communications Manager

Reporting To: Head of Marketing and Communications

Salary: £36,082 - £47,554

Hours: 37.5 per week

Contract: Permanent

Location: Hybrid - Alder Hey Children’s Charity, based within Alder Hey Children’s NHS Foundation Trust, Liverpool

Job Purpose

We are seeking a dynamic, experienced and creative Marketing and Communications Manager to lead our small marketing team, developing impactful marketing strategies and supporting the communications function for the charity. The ideal candidate will bring innovation and strategic thinking to enhance our brand, engage supporters and drive our fundraising goals. You will be responsible for crafting compelling narratives that highlight our mission and accomplishments, showcasing our impact and extending our reach to important new audiences. This is a highly varied role where you will have creative oversight to telling the inspiring stories at Alder Hey by carrying out communications which have real and measurable impact. We encourage applications from those with and without charity experience.

About us

Alder Hey Children’s Charity raises vital funds to help make Alder Hey Children’s Hospital a truly world-class, patient-friendly hospital for the 450,000 patients and families we care for every year. 

The charity helps to fund a range of activities and projects that are designed to enhance and improve the lives of our amazing young patients. This includes the funding of specialist medical equipment to ensure our brilliant surgeons and clinical staff have the most up to date and cutting-edge technology available and funding hi-tech distraction equipment designed and proven to reduce pain and anxiety in our patients. We also fund a range of programmes and special projects such as our ward musicians, our on-site magician, and the play specialists we have on every ward. 

We have recently closed our Surgical Neonatal Appeal, having successfully raised our £3m target towards a brand new, state of the art Surgical Neonatal Intensive Care Unit (NICU) at the hospital. This year we are fundraising towards a new Same Day Emergency Care Centre, providing an unrivalled experience for our patients and their families. 

Main Duties/Tasks:

Leadership & Team Development

Lead the development and execution of the overall marketing strategy for Alder Hey Children's Charity, aligned with the organisation's goals and values of Courage, Together, Passion, and Magic.

Support the Head of Marketing & Communications to develop ongoing strategy for the Brand, adhering to set KPIs, and sticking to budget and deadlines.

Work with the Head of Marketing & Communications to provide leadership and direction to the Marketing & Communications Team, empowering the team to deliver against set goals and objectives.

Marketing & Communications

Collaborate with the Trust’s communications team to integrate marketing and PR activities, ensuring consistent messaging and brand representation.

Collaborate with fundraising teams to strategise, plan and implement integrated marketing campaigns across multiple channels, including digital, social media and print.

Manage TV advert development, scripting, storytelling and creative.

Be a brand gatekeeper across all activity, internal and external.

Manage the team to collaborate with the fundraisings teams to create compelling marketing materials, including appeal narratives, brochures, newsletters, and online content, to engage potential donors and supporters.

Ensure safeguarding and consent procedures are adhered to in collaboration with the Trust Comms.

Understand market research to identify trends, opportunities, and audience insights, informing the development of targeted marketing strategies.

Work with the Digital Manager to oversee communications via website and digital platforms, ensuring content is engaging, up-to-date, and optimised for search engines in collaboration with the digital function. Work with the Trust’s Communications team to

Lead the team to produce timely and relevant social media activity, scheduled across all channels, identifying our audiences and creating appropriate content.

Other Duties

Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.

Be an active and supportive member of the charity management team, contributing to the charity’s higher aims, working collaboratively with senior managers, colleagues and volunteers.

Manage the team to collaborate with the fundraisings teams to create compelling marketing materials, including appeal narratives, brochures, newsletters, and online content, to engage potential donors and supporters.

The charity is currently conducting a four-day working week trial, due to end on 30th September 2024. This means that, for example, staff previously working 37.5 hours a week are now working 30 hours a week to enable a four-day working week. The trial is monitoring the benefits of a four-day working week against productivity. We are confident that by embracing a more flexible and balanced approach to work, we can continue to create a thriving and fulfilling work environment while driving growth and success for our charity. A decision will be made before the 30th September 2024 to agree the next steps, based on an assessment of the trial period; the four day working week trial may be ended, extended or adopted permanently.

Our Values

Here at Alder Hey Children’s Charity, our values guide the way in which we work. Being courageous, working together, being passionate about our work, and making sure that we are creative in what we do helps us to deliver the support necessary so that Alder Hey can continue to deliver the very best care for our young patients and their families.

Our values are:

Courage: we try new things and take risks to innovate and drive forward new ideas. We have the courage to speak up and take a stance. We are accountable, responsive and responsible. We are unstoppable.

Together: we work together as one team, sharing our knowledge and learning. We work in partnership with patients, families, supporters and colleagues. We are respectful, celebrate diversity and empower each other to achieve our aims.

Passion: we are passionate about what we do and why we do it. We work together to share and grow. We inspire others.

Magical: we are fun, creative and child led. We create special moments, provide little extras and go further for our brave young patients.

How to apply

Applications must include your CV and a covering letter which answers the following questions: 

• How do you meet the person specification? If you don’t meet all of the role requirements but have transferable skills please do consider applying and provide details as part of your answer.  
• What do you think of the current Alder Hey Children’s Charity marketing?

Please read the full Job Description and Person Specification. 

Closing date: Thursday 12 September 2024

Interview date (to be held at Alder Hey): Thursday 26 September 2024

Alder Hey Children’s Charity will make every endeavour to make any reasonable adjustments for applicants who require assistance in carrying out their duties due to a disability. Alder Hey Children’s Charity is committed to equal opportunities and positively welcomes applications from all sections of the community. Alder Hey Children’s Charity is committed to safeguarding children and vulnerable adults. The post holder may be required to complete an enhanced DBS disclosure check.