Digital optimisation specialist jobs in marylebone, greater london

Key responsibilities:

Income Generation

• Drive online income generation through effective use of digital fundraising platforms, social media, and supporter journeys.
• Optimise and manage digital giving platforms, such as Funraisin, to increase donations and supporter engagement.
• Expand and enhance peer-to-peer fundraising, ensuring fundraisers have the tools and motivation to maximise income.

Digital & Social Media

• Increase digital reach and visibility, making sure fundraising messages are seen and acted upon.
• Leverage social media fundraising tools, such as Elovate (CommittedGiving), to improve donor retention and engagement.
• Use AI-powered tools to streamline prospect research, automate content personalisation, and optimise donor engagement.
• Develop and execute strategies to convert social media and website visitors into long-term donors.

Support & Collaboration

• Provide guidance and digital tools to e-volunteers and fundraising champions, enabling them to spread AvMA’s fundraising messages and attract donations.
• Analyse and report on digital fundraising performance, using insights to refine strategy and improve return on investment.
• Contribute to digital income diversification, exploring new revenue-generating opportunities such as online retail or supporter-driven fundraising products (e-commerce experience desirable).

Other Duties

• To undertake other duties as required commensurate with this post.
• To travel as necessary for events and fundraising activities

Prostate Cancer Research exists to honour the men and families who have been through things no family should have to go through, and to work for a future where no one needs to fear a prostate cancer diagnosis. 

We are always working to provide resources to help, support and empower patients. Giving them the information they need to make better choices about their treatment, while working to identify and target specific unmet needs in the prostate cancer ecosystem, such as racial inequality and bone metastasis.

Our dedicated staff team is the key to our success, expanding the amount of research that we fund five times over in four years. PCR has been shortlisted for an Impact Prize and won the Change Project of the year award in 2023

We are looking to recruit a dynamic and results-oriented Senior Digital Acquisition Executive to join our growing Individual Giving Team within Public Fundraising at Prostate Cancer Research. This is a pivotal new role, offering huge potential to shape the future of IG at PCR and capitalise fully on our exciting growth trajectory. 

The last 12 months have seen significant transformation within our IG fundraising, with our regular giving base more than trebling. Building on this momentum, and campaigns such as last year's successful prostate cancer screening petition and our increased campaigning and public relations footprint. We are committed to strong investment in supporter experience and a genuine relationship-based approach to fundraising, ensuring all our supporters feel valued and exceptionally well-cared for. Recent positive media opportunities have further underscored our potential for growth. 

This role will be instrumental in driving continued expansion through digital channels, including paid social and email, with significant scope to identify and implement new, innovative, or novel acquisition strategies. You will be key to growing our supporter base and maximising their lifetime value through engaging digital stewardship and carefully crafted supporter journeys. Lead generation and conversion, cross-selling, and the development and management of these journeys will all be significant aspects of this role. We foster a culture of continuous testing and analysis to drive results, with a commitment to further investment in successful initiatives.

This presents a fantastic opportunity for an ambitious team-player looking to grow their career within a supportive and forward-thinking environment. This role will be line managed by the Head of Individual Giving. 

Key Responsibilities  

Digital Acquisition and Fundraising 

• Develop and implement acquisition campaigns and activity to attract new supporters through social platforms, both paid and unpaid, search engine advertising, and email marketing. As well as novel and innovative platforms and opportunities as identified.

• Analyse metrics and data, reporting on KPI’s, budget and spend, and work to constantly test and optimise campaigns to exceed targets and improve return on advertisement spend / return on investment.

• Ensure regular monitoring of performance across all activities and make necessary adjustments to maximise net income opportunities.

• Analyse and share the results of campaign activity. 

• Support forecasting and budget planning on Digital marketing activities within the IG budget.

• Develop and execute digital campaigns, including where the ultimate conversion is via traditional channels such as telephone or mail, taking an integrated approach, to acquire and convert new supporters. 

• Create and optimise content and digital journeys to maximise conversions and build loyalty. This will include elements of creative fundraising writing, concepting and messaging development, and some visual design development.

• Generate and utilise insight within digital campaigns to improve results.

• Support the organisation in developing the website to be optimised for fundraising, make recommendations to improve performance, optimise content and landing pages, recommend and make the most of on-site technologies and plugins that can help drive our performance. 

• Stay abreast of emerging digital trends and technologies, ensuring our online fundraising efforts remain innovative and effective. 

Stewardship and Supporter Experience 

• Maintain a good level of understanding of our supporters' behaviours and motivations to create and implement stewardship content and journeys, feedback and respond to queries and enquiries relevant to IG activity.

• Work with the team to ensure all supporters are thanked and updated in an appropriate and timely manner and all interactions and activities are in line with our supporter promise. 

• Ensure supporter journeys are segmented and personalised wherever possible.

• Cultivate deeper engagement with supporters beyond transactional interactions, exploring opportunities for meaningful dialogue, feedback mechanisms, and a sense of community. 

• Develop and deliver personalised relationship-building communications and initiatives that recognise supporter loyalty and deepen their connection to the impact of their support. 

• Work with the wider PCR team to maximise opportunities for fundraising and patient impact including via cross selling with different audiences.

• Develop engaging supporter communications and assets for all channels, for example email headers, landing pages, social ads – which drive action and deepen engagement with the cause.

Collaboration and Development  

• Work with Agile principles in mind, together with the IG Team and collaborating colleagues across the organisation, to plan and deliver high quality work.

• Build key relationships across teams within and outside Public Fundraising to achieve successful fundraising outcomes, improving both supporter & patient perceptions of PCR.

• As required, represent PCR externally, promoting our work and building long-term relationships with stakeholders and supporters. 

• Build strong relationships with partners, freelancers and consultants, agencies, and suppliers as needed to support the delivery of individual giving activity.

• Maintain curiosity and a desire for learning and professional development, be responsible for developing your skillset and knowledge to improve in the role and further PCR’s mission.

Database and Compliance 

• Hold a good working knowledge of key aspects of data protection law including GDPR and PECR, and the Fundraising Code of Practice.

• Work with our tools and seek to improve knowledge and use of these, including but not limited to Access CRM, Fundraise Up, Google Analytics 4 (G4A) and MailChimp.

• Adhere to all PCR policies and abide by the code of conduct and other related guidance in the PCR Staff Handbook. 

Skills and Competencies 

Our ideal candidate would have the following: 

• Proven experience in digital acquisition for charity or social cause, or in paid digital marketing or advertising in commercial roles. With demonstrable campaign management experience and expertise setting up and managing campaigns in Meta business suite, Google paid advertising and email marketing.

• Evidence of leading successful digital / integrated digital campaigns leading to significant sales/income/lead generation. 

• The ability to monitor and manage income and expenditure against targets as well as forecast and report on digital campaigns across all channels. 

• Knowledge and experience of trends and dynamics in digital fundraising (ideally), including audience identification and optimisation strategies including with new technologies like AI tools. 

• Experience and a track record of working on landing page optimisation and on-site conversion funnel improvements.

• A good understanding of individual giving best practices, trends, and regulatory requirements.

• The ability to motivate and inspire audiences through content and creative writing and storytelling for digital channels.

• Experience moderating digital campaigns or working with others to do so (knowledge of issues and best practice) and providing excellent supporter/customer support as needed.

• A strong desire to provide excellent supporter experience and customer journeys to everyone who encounters our campaigns and communications or who gets in touch with us directly.

• A collaborative and innovative mindset with a desire to test, learn and work with stakeholders cross-functionally including internal stakeholders and external consultants or agencies, to develop new activities and campaigns, and achieve strategic goals. 

• A good communicator and team player, with a willingness to pitch in and support the goals of the team and wider organisation as a whole.

• Experience working within Agile project management would be beneficial. 

• Experience collecting content from patients, beneficiaries, or key subject matter experts in the form of written interviews, photos and/or video, and developing this into marketing assets would be desirable. 

• A strong belief in the work we do at PCR, and a demonstrable desire to improve outcomes for patients through our work in fundraising. 

• Good knowledge of WordPress website optimisation and plugins or strong desire to learn. 

How to apply?  

Please apply by submitting your CV and a short supporting statement (maximum 600 words) outlining why you would like the role and why you think you’d be a good fit, giving examples of previous experience.  

There will be a two-stage interview process. The first interview will be online, and the second will be a more informal in-person interview at our offices in London.

PCR is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified individuals regardless of their race, gender, disability, religion/belief, sexual orientation, or age.  

Job purpose

To support and deliver effective communications, including marketing and digital engagement activities, which raise awareness of Dementia Carers Count and foster connections with our community of carers, campaigners and donors. Your work will help us reach and support more carers, raise funds and campaign for changes which will ensure that no dementia carer feels isolated, invisible or alone. 

Key responsibilities  

•Understand our cause, linked issues, and how these are publicly perceived 

•Horizon scan to spot social and news trends as well as potential influencer targets 

•Manage our social platforms, keeping abreast of media and public zeitgeist about our cause and related issues. You will design and deliver paid advertising campaigns and monitor, respond, share, engage, comment on posts, according to our guidelines and with responsibility for reputation management 

•Share audience insights with colleagues to ensure effective stewardship of all our defined audiences 

•Support development of media relationships. You will curate press and media lists and respond to media queries, with shared out of hours responsibility.

•Draft statements and press releases and pitch ideas for articles and features, developing copy as needed and tracking coverage 

•Support user-led story telling as part of content creation, including interviewing carers about their experiences and identifying opportunities to share carers’ voices in our materials 

•Draft website copy and develop assets for digital use and printed materials which communicate our key messages and brand and which support specific campaigns 

•Review and monitor evaluation and reporting metrics to provide regular and campaign-based management information relating to the success of digital and media activity 

•Support effective cross-organisational internal communication 

•Adhere to all relevant legislative and regulatory obligations relating to marketing, digital and communications 

•Carry out other duties commensurate with this post as requested. 

Why join us?

Since 1932 the Association of Anaesthetists has worked to promote safety in anaesthesia and to help patients through education, training, research, and supporting the wellbeing of our doctors in the UK and Ireland. Today we represent over 10,000 members and provide an influential voice in health policy through active advocacy and campaigns work.

As an employer, we offer an excellent benefits package, beautiful surroundings in which to work, and a focus on wellbeing, which is recognised by our Investors in People accreditation and membership of Wellbeing of Women charity. For more information, visit our website.

About the role

The Marketing Lead (Membership and Events) is responsible for leading on the marketing activities for the Association’s income generating products and services, including member recruitment, member retention and educational events.

Working with teams across the whole organisation, the post-holder will play a vital role in devising and delivering impactful and joined-up campaigns, while ensuring that our members are at the heart of everything that we do.

Key responsibilities include:

• Devising and delivering marketing plans for membership recruitment in line with the Association’s new member value proposition and growth targets
• Delivering the communications plans for subscription renewals
• Reviewing and improving the onboarding journey for new members
• Supporting the development of the Association’s website
• Devising and delivering a marketing strategy for educational events and conferences

For more information and to download the job description, please our website.

About you

We’re looking for an organised and proactive marketing professional with experience of developing and delivering multi-channel marketing campaigns with demonstrable results, preferably in the membership sector. If you also have experience of managing internal and external stakeholders, are able to juggle multiple priorities to tight deadlines and have experience of a range of digital platforms, then we would like to hear from you.

How to apply

To apply for the role please send us your CV and a supporting statement of not more than two pages covering how you meet the person specification. Please include the title of the role you are applying for in the subject line.

Salary: £43,332
Location: London (Hybrid - minimum 2 days in office per week)
Contract type: Full-time
Closing date: Tuesday 29 April 2025. Interviews will be held 8-9 May.

We're looking for an Outreach and Revenue Marketing Manager to join our passionate team at BeyondAutism—someone who can spot an opportunity, shape a compelling campaign, and isn’t afraid to think big when it comes to impact.

This is more than just a marketing role. It’s a chance to lead income-generating campaigns, grow our Outreach training services, and work alongside a dedicated team committed to transforming lives.

Whether you’re from the charity world, education, or the private sector—if you’re ready to apply your skills to something with real social value, we want to hear from you.

What you'll do:

• Lead on innovative marketing and lead generation strategies

• Collaborate across marketing, outreach and fundraising teams

• Use insight and creativity to drive new business and partnerships

• Help ensure our outreach services reach more families, schools and professionals than ever before

You’ll bring a blend of strategic thinking, entrepreneurial flair, and hands-on marketing experience. CRM savvy (Raiser’s Edge or similar) and a knack for turning insight into action are key.

We’re looking for someone who’s excited by growth, undaunted by targets, and motivated by the idea of building something that matters.

Application deadline: 25 April 2025

BeyondAutism is committed to safeguarding children and young adults and expects all staff to share this commitment. An enhanced disclosure will be required for the successful applicant

Research Associate - National Youth Agency

Contract: 12-month Fixed Term Contract (with potential to extend)
Hours: Full-time - 37 hours per week 
Salary: £30,000 – £35,000 per annum, dependent on experience
Remote: This role is 100% homebased with occasional travel for staff residentials and other events.

What we do

As the national body for youth work, the NYA has a dual function. We are the professional statutory and regulatory body (PSRB) responsible for qualifications, quality standards, and safeguarding for youth work and services in England. In line with our charity mission and aims, we also champion youth work through research, advocacy, campaigns, and programmes.

We work in partnership and believe in collaborative leadership, listening to youth workers and the youth work sector so that we can understand their needs and respond to the challenges they face. We are ambitious for youth work and for young people and integrate youth voice and influence across our work

About the Role

This is an exciting opportunity to join our Knowledge Team, working alongside two existing Research Associates and a Data Analyst. 

You will be integral in delivering research, data, and insights that support organisational development and programme delivery across NYA.

We are looking for an experienced mixed-methods researcher with a strong understanding of social research and evaluation approaches. Ideally, you will have experience working in or alongside the youth sector and be confident using both qualitative and quantitative methods.

You’ll need to be flexible, proactive, and a strong communicator, able to explain complex ideas to varied audiences. 

This role is ideal for someone looking to make a tangible difference through evidence-led approaches that shape policy, practice, and impact in youth work.

Key responsibilities for this role will include:

• Designing and delivering research projects using a range of methods including surveys, interviews, and focus groups.
• Supporting the development of the NYA research and data hub, including external research collation and data visualisation.
• Leading on evaluations to meet funder requirements and contribute to NYA’s growing evidence base.
• Analysing data from NYA programmes to support impact measurement.
• Promoting evidence-based practice across NYA and the wider youth sector.
• Communicating findings clearly through reports, briefings, and presentations.
• Managing research projects and collaborating with internal and external partners to deliver on time and to quality.
• Responding to internal and external research enquiries.

The ideal candidate will have experience in social research, familiarity with various research methodologies, and the ability to communicate complex findings to diverse audiences. 

Please refer to our Candidate Pack for more information on the role and the requirements.

Why Work for NYA?

NYA operates as a people-first organisation, prioritising the well-being and needs of its employees.

NYA offers an exceptional flexible working approach which encourages our team to balance professional responsibilities with their personal life.

A remote based team, spread across England, fostering inclusivity and diverse talent. Despite geographical distances between team members, NYA maintains a highly motivated and connected team through the optimisation of digital tools.

NYA is committed to supporting the continual personal and professional development of our team and helping them achieve their ambitions.

We provide 25 days leave plus 8 days, life assurance scheme, 5% employer pension contribution and a comprehensive Employee Assistance Programme via Spectrum.life with unlimited specialist support available to all NYA employees.

How to Apply:

Please download our applicant pack to find out more about the role and requirements

To apply, please submit the following via our online application platform by 11:59pm on Monday 12th May 2025:

A detailed CV setting out your career history, with responsibilities and achievements in line with the person specification in the About You section. 

A covering letter (maximum two sides) highlighting your suitability for the role and how you meet the requirements in the

About You section. 

We will request data for our EEDI monitoring purposes, providing this is optional.

Please note: the covering letter is an essential part of the application process and will be assessed as part of your full application. We use AI detector software, so cover letters or CV’s with over 30% AI generated content with be disregarded. We understand that AI tools can offer support to candidates who have learning differences, which is why we will accept applications with some AI assistance. CV’s will not be accepted without a cover letter.

The National Youth Agency is an equal opportunities employer. 

At NYA our inclusive culture means that we embrace individual differences and understand that we need a diverse team to achieve our organisations mission. 

We wish to recruit candidates from all backgrounds to ensure our team reflects the rich diversity of the communities we serve. We encourage applications from anyone regardless of disability, ethnicity, heritage, gender, sexuality, religion, socio-economic background and political beliefs but we particularly welcome applications from global majority candidates and those from other minoritised ethnic groups in the UK as they are currently underrepresented in our team.

Youth Work changes lives

Which is why we’re committed to ensuring that as many young people as possible get to benefit from it. As the national body for youth work in England, the National Youth Agency (NYA) exists to champion its transformative power.  We believe all young people should have the opportunity to benefit from the life-changing impact of extraordinary youth workers and trained volunteers.

We help to grow youth work provision in ways that keep it effective, relevant, safe and engaging, to help millions of young people reach their potential and thrive. We do this by providing guidance, support, advice, training and staff development opportunities for youth workers and youth work organisations. At the heart of everything we do are young people themselves. We work hard to ensure their voices are integrated into all our work, to develop provision that truly meets their needs.

REF-221126

For 140 years, the Forces Employment Charity has proudly supported Service leavers, veterans, and their families in building successful civilian careers.

We provide veterans with life-long, life-changing support, jobs, and training opportunities, regardless of circumstances, rank, length of service, or reason for leaving.

Brief role description:

The Marketing Manager will lead the delivery of high-impact, multi-channel campaigns that enhance engagement, drive fundraising initiatives, and strengthen support for our mission: to provide life-long, life-changing support, employment and training opportunities to Service leavers, veterans, reservists and their families. 
As we mark our 140th anniversary, this is a pivotal time for the Marketing Manager to lead a team of four marketing specialists to drive impactful campaigns and amplify the Charity’s presence across multiple platforms. You will work closely with programme managers across the business to identify marketing needs and opportunities, while working with the wider MarComms department to develop and deliver marketing campaigns, advise on the most effective delivery channels, and propose ways of enhancing the Forces Employment Charity presence.​

​Interested? Want to know more about the Charity? Please see the Charity website ​

Eager to know more the role? Have a look at the Job Description attached.​

​What’s in it for you? Check out the Benefits sheet attached.​

Have we convinced you to apply? If so, submit your CV and Covering Letter by closing date Wednesday 14 May 2025​

​Please note: Applications will be reviewed and interviews conducted throughout the duration of this advert; therefore, we may at any time bring the closing date forward. We encourage all interested applicants to apply as soon as possible. ​If you are an internal applicant, please ensure you have made The People Team aware before applying.​

We are committed to equal opportunities and improving the working lives of our staff by fostering an inclusive, supportive environment where everyone, including those with disabilities, can thrive, develop, and achieve their full potential. We actively encourage applications from individuals with diverse backgrounds and ensure reasonable adjustments are made to support candidates with disabilities throughout the recruitment process.​

​We actively recruit citizens of all backgrounds, but the nature of our work in specific departments means that residency and security requirements can be more tightly defined than others. You will be asked about this throughout the recruitment process.

​​

Location: Hybrid working - Part London office-based and part home working. The post holder will work a minimum of one day a week in the office.

Salary: £40,450 per annum 

Hours: 35 hours per week 

Closing date: Tuesday 29 April 2025 at 10.00am 

Interview date (over video):  Wednesday 7 May 2025

This is a permanent full-time position. 

Please note that we reserve the right to hold interviews earlier so please apply as soon as possible. 

Who we are looking for 

We’re looking for a strategic and creative Content & Communications Manager to lead the development and delivery of our multi-channel content. You will curate, create, and commission dynamic, multi-channel content that supports our mission to accelerate access to new technologies and treatments, advance research toward cures, and provide trusted resources to support people with T1D. 

Collaboration is key. You’ll work closely with people living with T1D, researchers, and advocates to amplify authentic voices and create well-evidenced content that informs and inspires. You'll also manage media relations, securing coverage to raise awareness of T1D and our work. 

Experience required 

You’ll have previous experience of: 

• Using your excellent written and oral communication skills to create engaging content 

• Planning content with multiple internal stakeholders from brief to delivery, ensuring a regular feed of content that meets organisational goals 

• Managing and motivating a team of content specialists 

• Working within a proactive press office, creating media plans, responding to enquiries and stewarding journalists. 

• Managing external agencies and freelancers, keeping work within scope and budget 

• Using tone of voice and brand guidelines to ensure consistency of content output 

• Building trust and good working relationships with internal and external stakeholders 

• Training others to create audience-focussed content 

• Using brand insight, UX, audience segmentation and design processes to deliver integrated multi-channel campaigns to increase engagement 

• Using analytical data to examine existing content and inform future content creation 

• Telling personal stories in a sensitive, creative and engaging way. 

• Flexing language to suit the intended audience

• Developing, coaching and motivating line reports

• Managing team resources, working out the most efficient ways to deliver high-impact content 

About Breakthrough T1D 

Breakthrough T1D is the world’s leading charitable research funder into type 1 diabetes, improving lives until we find the cure. We are dedicated to our 400,000 strong type 1 community in the UK and work closely with our international affiliates across the world, including the US, Canada and Australia. 

You will find a vibrant atmosphere and spirited team at Breakthrough T1D, always striving to make a difference to people living with type 1. 

Employee benefits 

As an employer we offer: 

• Hybrid working arrangements 

• Flexible working and will consider compressed hours 

• Generous annual leave entitlement – 25 days per year plus bank holidays for full-time staff with leave increasing after three and five years’ service 

• Health cash plan that allows you to claim for some treatments such as dental, optical and physiotherapy treatment 

• Season ticket and cycle loan 

• Pension scheme 

• Family-friendly policies – maternity, paternity, adoption and shared parental leave at enhanced rates 

• Personalised training to suit your career aspirations and professional development 

Breakthrough T1D is an equal opportunity employer, we welcome applications from all individuals regardless of race, gender, disability, religious belief, sexual orientation or age.