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Top job
Katharine House Hospice, Banbury, Oxfordshire (Hybrid)
£37,000 per year prorated
We are looking for a talented and enthusiastic marketing professional to help us to grow our hospice fundraising income.
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Page 1 of 81
Banbury, Oxfordshire (Hybrid)
£37,000 per year prorated
Part-time (4.5 to 6 hours per day - negotiable )
Permanent
Job description

Dear Applicant,

ROLE OVERVIEW
We are looking for a talented, creative and dedicated marketing professional to join our small but powerful team to help deliver our new strategy. 

As a new role in the hospice’s Fundraising & Marketing Team, the Marketing & Communications Manager will join an existing team of fundraising managers working to maximise awareness and support of the hospice in order to ensure its long-term sustainability.

The postholder will be responsible for the operational management, development and delivery of marketing and  communications to support the hospice’s income generation strategy, including line management of the Website Editor and Marketing & Communications Officer, and external agencies.

The successful candidate will be an experienced marketing professional, used to working closely with income generating teams. They will oversee the delivery of a compelling programme of multi-channel communications with the sole aim of increasing the awareness of and support for the charity. 

KEY RESPONSIBILITIES

Marketing and communications planning, delivery and performance management

  • Working closely with the Director of Fundraising & Marketing, develop a clear marketing and communications plan to support the strategies for fundraising, retail and volunteering.
  • Implement, monitor and analyse marketing and communications plans and budgets, producing impactful insights and reports to guide our ever-evolving work through all communication channels.
  • Develop and maximise the marketing mix, identifying innovative initiatives and working across online and offline channels, to best support the promotion of all income generation activities across the hospice.
  • Ensure compliance to industry standards and best practice at all times.
  • Support the fundraising strategy in proactively researching and targeting audiences across the catchment area to ensure a broadening of reach and awareness of the breadth of the hospice’s services.
  • Be forward facing and lead on engagement with clinical colleagues to promote the need for strong patient stories and effective storytelling to support fundraising.
  • Ensure sufficient opportunities for collection of service user data to share news and promote activities.
  • Proactively develop and streamline the long-term internal and external communications schedules across the charity.
  • Lead on content creation, coordination and production of hospice marketing materials, protecting the reputation, brand and tone of Katharine House.

Operational delivery

  • Lead on the writing and distribution of appropriate and engaging press releases, paid adverts, local village features and articles.
  • Work closely with the Marketing & Communications Officer to oversee delivery of a planned (and reactive) social media programme, maximising opportunities to increase our profile, using online planning and Analytical tools to plan and report on digital channels to improve targeting and supporter journeys.
  • Work closely with the Website Editor to oversee and optimise the KHH website: creating and updating content for the charity and clinical colleagues, including the EPiC Resource Centre.
  • Work with the Website Editor and Supporter Care team to ensure that integration of the CRM (Beacon) and website is optimised, to maximise supporter journeys, supporter preference compliance and insights.
  • Work together with relevant charity and clinical colleagues and our designer to prepare, design and deliver high-quality marketing materials. 
  • Work with the Marketing & Communications Officer to oversee the production of the monthly supporter e-newsletters.
  • Alongside your immediate team, manage production of the bi-annual Katharine House magazine from start to finish, with content and thematic planning with fundraising and volunteering managers.
  • Lead on content creation to use across the charity. Continue to manage and regularly update our library (filed, captioned, tagged) of patient, staff and volunteer stories with consent, quality photography and video content for use across all of income generation.
  • Manage and oversee the charity’s online channels including website, ensuring accurate, up-to-date and engaging content, and ensure all online advertising (inc. paid social media adverts), Google AdWords grant and SEO are effectively managed.
  • Liaise with clinical colleagues at our NHS partner OUH to support key marketing, messaging and communication needs, ensuring our brand is correctly used.

Leadership and people management

  • Meet regularly with the Website Editor and Marketing & Communications Officer, fostering positive communication and engagement. Carry out monthly one-to-ones, setting quarterly objectives and recognising training needs where necessary.
  • As a member of the management team, represent the culture and values of the hospice and charity sector.
  • Manage the ongoing and changing priorities within the team, communicating and sharing progress and changes in a clear, timely manner. Promote collaborative working and its benefits across the organisation.
  • Attend regular management meetings, contributing to team strategy and overall management/team needs.
  • Act as a positive role model to the charity team and wider stakeholders.
  • Actively manage the workload of our designer. 
  • Where necessary, manage poor performance as it happens and support staff to fulfil their role.
  • Network and foster good relationships both internally and externally to the charity.

VISION, MISSION AND VALUES

Vision - our vision is to ensure that every moment matters for patients and families affected by life limiting illnesses in our local community.
Mission - our mission is to ensure that we maximise support for quality, holistic services that meet the complex medical and social needs of our community around the issues of death, dying and loss. 

Values
Compassion -
we act with compassion and integrity, and ensure that everyone is treated with respect. 
Inclusivity - we are committed to our whole community, regardless of background or circumstance. 
Sustainability - we work to ensure the continued provisoin of quality palliative and end-of-life care in our community. 

Application resources
Posted by
Katharine House Hospice View profile Organisation type Registered Charity Company size 21 - 50
Posted on: 31 March 2025
Closing date: 22 April 2025 at 09:00
Tags: Campaigns, Communications, Fundraising, Marketing, Project Management, Operations, Content Writing / Copywriting, Design, Internal communication, Monitoring and Evaluation, Photography, Public Relations, Video / Film, Web, Regional Fundraising, Digital Fundraising

The client requests no contact from agencies or media sales.