Social Media Content Creator & Strategist (betterSoil)

betterSoil - for a better world

betterSoil is a sustainable start-up and a movement that is passionately committed to the health of our earth's soil.

We are currently losing around 10 million hectares of fertile soil worldwide. That's about 14 million football pitches. However, good soils are the source of more than 90% of our food. At the same time, the world's population will grow to 10 billion people by 2050. Food will therefore become scarce, especially high-quality food, as this depends on the quality of the soil. The effects of climate change are worsening the situation of soils because droughts and extreme rainfall are becoming more severe and more frequent. Current farming methods lead to high CO2 emissions, diseased soils produce low-quality food and biodiversity is rapidly declining, as around half of biodiversity lives in the soil.

Since 2020, betterSoil has been involved at European level, e.g. with an event with the EU Parliament and prominent supporters such as Prof. Dr Ernst Ulrich von Weizsäcker, Dr Franz Fischler (Former EU Commissioner for Agriculture) and Dr Peter Johnston (European Policy Centre) in a national and international context to improve soil quality for climate resilience and climate protection as well as the promotion of biodiversity and sustainable food production. Our way of working goes far beyond soil consulting. We combine local, indigenous knowledge with the latest science and offer practice-orientated betterSoil recipes for farmers. We also offer individual consultations for companies and organisations of all kinds. In this way, we create a comprehensive awareness of soil health that helps to position oneself more sustainably and thus achieve business goals.

Social Media Content Creator & Strategist

Volunteer Role Description (remote, unpaid)

Are you crazy about social media? We are looking for a creative and strategic Social Media Content Creator & Strategist to join our team. This person will help us develop engaging content for our LinkedIn and Instagram pages, and contribute to the overall strategy for growing our online presence and engaging with our community. The ideal candidate will be passionate about sustainability, social media, and content creation, and will have a keen eye for detail and creativity.

Responsibilities:

• Content Creation: Design and create visually appealing and informative content (including posts, stories, videos, graphics, etc.) for our LinkedIn and Instagram platforms.
• Social Media Strategy: Develop and implement social media strategies to increase follower engagement, grow our audience, and promote BetterSoil’s mission and initiatives.
• Brand Voice & Consistency: Ensure that all content aligns with BetterSoil’s values, tone, and branding.
• Content Calendar: Plan and manage a content calendar to ensure consistent posting and timely engagement.
• Performance Analysis: Monitor social media analytics to assess the effectiveness of content and strategies, and provide recommendations for improvement.
• Collaboration: Work closely with the BetterSoil team to align social media efforts with broader marketing and outreach goals.

Skills & Qualifications:

• Proven experience in social media content creation and strategy, with a focus on LinkedIn and Instagram.
• Strong writing and communication skills.
• Creative with an eye for design, proficient in tools like Canva, Adobe Spark, or similar.
• Understanding of social media trends, best practices, and analytics tools.
• Passion for sustainability and environmental issues.
• Self-motivated, organized, and able to work independently.

Why Join Us?

• Opportunity to contribute to a meaningful cause focused on sustainability and climate action.
• Flexibility to work remotely and manage your own time.
• Gain experience in digital marketing and social media strategy within the sustainability sector.
• Join a passionate team that values creativity and innovation.

At BetterSoil, we are committed to promoting sustainable practices to improve soil health and combat climate change. We work with farmers, organizations, and businesses to create lasting environmental impact through soil health solutions. Our mission is to raise awareness of the importance of healthy soils, and we are expanding our reach through digital platforms.

Weekly Time Commitment

7-9 hours per week

Duration of Volunteer Role (remote)

6+ months