Copywriter Volunteer (Tafara Wellness Initiative)

Tafara Wellness Initiative

We are dedicated to empowering women and children in African communities to overcome mental health challenges and cultivate resilience and joy through providing free counselling.

Africa has a serious mental health issue that has to be addressed right away as the continent has the highest suicide rate in the world, estimated at 11.2 per 100,000 people, despite a moderate reduction over the past ten years (far above the global average of 9.0 per 100,000). Part of the mental health emergency is due to the AIDS epidemic, widespread poverty, and a lack of mental health resources and infrastructure. Providing mental health is essential for sustainable development as it enables individuals to pursue education, maintain employment and contribute positively to their communities. For women and children specifically, better mental health can lead to improved family dynamics, increased school attendance, and greater economic participation.

The Tafara Wellness Initiative looks to address the mental health crisis and build more resilient and thriving communities in Africa through:

• Ensuring women and children in Africa have access to timely, appropriate and tailored psychological and mental wellness programs that enable them to thrive.
• Expanding communal support and awareness for mental health and eliminate stigmas around mental health in African communities

Copywriter

Volunteer Role Description (remote, unpaid)

Tafara Wellness Initiative is a nonprofit dedicated to providing trauma-informed care to women and children in Africa. Our mission is to support healing, resilience, and empowerment in underserved communities. By delivering evidence-based therapy and wellness services, we aim to create safe and nurturing environments where individuals and families can thrive. Through research, partnerships, and advocacy, we strive to maximise our impact and bring meaningful change to those who need it most.

Role Summary:

We are looking for a talented and passionate volunteer Copywriter to support our communication and engagement efforts. Your writing will help us connect with diverse audiences, including donors, partners, and the communities we serve. This role is ideal for someone who is creative, detail-oriented, and has a strong understanding of storytelling, branding, and persuasive writing.

Key Responsibilities:

-Develop compelling content for our website, newsletters, social media, and marketing materials.

-Craft impactful donor communications and fundraising appeals.

-Write case studies, blog posts, and success stories that highlight our work and impact.

-Ensure brand consistency in all written materials.

-Collaborate with the team to refine messaging and enhance audience engagement.

Skills & Qualifications:

-Strong writing, editing, and storytelling skills.

-Experience in marketing, content creation, or journalism.

-Ability to adapt writing style for different audiences and platforms.

-Knowledge of nonprofit communications is a plus.

-Self-motivated with excellent attention to detail.

Weekly Time Commitment

7-9 hours per week

Duration of Volunteer Role (remote)

6+ months