BRANCH TRUSTEE – MARKETING AND SOCIAL MEDIA (Preston & District Branch)

BRANCH TRUSTEE – MARKETING AND SOCIAL MEDIA

Branch Trustee (Preston & District reg Charity No 232256)

This is an exciting opportunity to be a hands-on trustee at branch level, helping to promote kindness and prevent animal cruelty, reach out to more supporters, and influence how we do things. 

With your expertise and support we will achieve so much! 

We need volunteers who have expertise in Marketing and Social Media to help us maximise our revenue and increase engagement.

You will get new skills and experience whilst enabling us to help more animals. 

Overview of the Branch Trustee opportunity

We are looking for an enthusiastic and passionate person, with a background in marketing and social media, who could devote their time to volunteer as a trustee for our RSPCA Preston & District Branch and support us in boosting our campaigns online. 

Alongside passing on your expertise, this opportunity will give you the chance to influence how we care for and prevent cruelty to animals and drive the implementation of key initiatives. You will serve on the governing body of the charity and be instrumental, alongside fellow trustees, in the running of the Branch and setting out both the short and long term aims.  

As a minimum, trustees would normally be expected to attend a bi-monthly committee meeting lasting around 2 to 3 hours (virtual meetings are an option). However, the commitment may vary depending on your availability,  and if  you decide to take on additional duties.

Trustee do not need to live within the branch boundaries but occasional travel to Branch sites may be required from time to time.

About the National RSPCA

Founded in 1824 we have been saving animals for 200 years and are proud to be the oldest welfare charity around. It has always been our vision to live in a world where all animals are respected and treated with compassion, so our volunteers and employees work tirelessly to ensure that all animals can live free from pain and suffering.

Through our numerous campaigns, we seek to raise standards of care, and awareness of issues affecting animals today. We rely heavily on our volunteers who play a significant role in enabling us to carry out this important animal welfare work every day!

About the RSPCA Preston & District Branch

Over 80% of the animal welfare work of the RSPCA is carried out through local Branches which are run by staff and volunteers, supported by the RSPCA National Society.

Preston & District Branch has been affiliated with the National RSPCA for 150 years!

A separately registered charity looking after animals in the local area and engaging with the local community. 

Our mission is to seek out safe homes for abandoned, neglected or abused animals who are  nursed back to health, rehabilitated and found forever loving homes.

Preston & District Branch is part of a network of 140  branches, and 1 of only 8 in the North of England with an animal centre. 

The rehoming centre is within the Preston area (close to JCN 31 of the M6). 

RSPCA Preston & District Branch is a well established Branch with approximately 20 members of staff and 75 volunteers across 4 locations and raises all its funds locally through supporters and other income streams.

To continue helping animals in need the Branch also operates 3 charity shops in Longridge, Chorley and Penwortham (within our specified branch area) which bring in a regular income to keep our animal centre open. 

Primary responsibilities of the Branch Trustee – Marketing and Social Media

• Take the lead in assisting the Branch to generate and develop social media strategies to maximise the promotion of animal welfare, rehoming campaigns, fundraising opportunities, and engagement with local supporters.  
• Support the Branch in using social media effectively and working within the social media strategy. 
• Support the Branch in ensuring any social media or marketing content is in line with RSPCA brand guidelines. 
• Responsible for feeding back key insights and performance markers to the rest of the committee at board meetings. 
• Support the Branch in promoting animal welfare campaigns and events using various digital media platforms.

Core Branch Trustee responsibilities

• Appreciate and support the aims and policies of the RSPCA.
• Work in conjunction with fellow trustees and branch officers and jointly act in making decisions for the best interest of the branch and the RSPCA. 
• Work with national RSPCA staff to ensure that the branch meets all minimum animal welfare standards (MAWS).
• In conjunction with your fellow trustees and Branch Partnership Manager write, adopt, monitor, and review a development plan setting out the short and long term aims of your branch.
• Actively participate in branch committee meetings and to attend the branch annual general meeting and regional conference.
• Be aware of the outcome of regional board meetings and support regional initiatives.
• Actively promote and advertise the society in an ongoing programme to recruit new branch trustees and volunteers and welcome new members.
• In conjunction with your fellow trustees, ensure the proper management and control of all activities and decisions relating to any premises held or staff employed by the branch if applicable.

What we are looking for in a volunteer:

• Ideally you would have some level of knowledge in the following areas- finance, legal, fundraising, project management, business experience, awareness of employment and/or charity legislation. These all can be useful to help ensure we have a sound and robust business model and long term strategic development plan, however, they are not essential.
• We are looking for people who are creative, innovative, who have experience of or are part of groups and communities we want to attract, who can bring new ideas, different experiences and fresh perspectives to the board and to help put those ideas into action. 
• We are committed to creating a Board which is representative of our society and in particular, our community and surrounding areas so encourage people from any background to apply for any of our opportunities.
• Ultimately we are looking for someone who is committed to the RSPCA’s charitable objectives and shares our passion for animal welfare. 
• You will need to be able to work with people and have good interpersonal skills. You do not need to be an expert although commitment, common sense, and the ability to be objective are vital.