Social Media Executive

About Roots Academy

At Roots Academy, we’ve built a learning experience that’s changing the lives of the ummah’s future leaders, change-makers and visionaries.

Our vision is enabling university students to live God-centred lives, so we teach structured, engaging and transformative face-to-face foundational Islamic education to over 1,800 students across the UK.

Role Summary

To bring our vision to life, you will play a pivotal role in developing and executing our social media strategy. You will be responsible for creating engaging and meaningful content that resonates with our audience, promotes our educational programs, and nurtures our community’s spiritual development.

Key tasks

• Social Media Strategy: Develop and execute a comprehensive social media strategy aligned with Roots Academy’s mission and goals.
• Content Creation: Create compelling and informative social media content, including posts, videos, graphics, and stories, that reflects our values and engages our target audience.
• Community Engagement: Build and nurture a vibrant online community by responding to comments, messages, and inquiries in a timely and respectful manner.
• Content Calendar: Maintain a content calendar to ensure a consistent posting schedule and to plan for special events, holidays, and campaigns.
• Audience Growth: Implement strategies to increase our social media following and engagement, including the use of hashtags, collaborations, and promotions.
• Analytics and Reporting: Monitor social media metrics, track campaign performance, and provide regular reports with insights and recommendations for improvement.
• Brand Consistency: Ensure that all social media content adheres to Roots Academy’s branding guidelines and reflects our core values.
• Collaboration: Work closely with other teams to align social media efforts with broader organisational objectives.

What we’re looking for

• Strong understanding of Islamic values and the ability to communicate and promote them effectively.
• Proven experience in social media management, preferably in an educational or nonprofit context.
• Excellent written and verbal communication skills
• Proficiency in social media management tools and platforms.
• Creative thinking and the ability to develop engaging content.
• Strong analytical skills for tracking and evaluating social media performance.
• Understanding of social media advertising and paid promotion.
• Community management experience with the ability to maintain a positive and respectful online environment.
• Graphic Design Software - Basic knowledge of graphic design software like Canva, and Adobe Creative Suite for creating or editing marketing materials.

What we have to offer

• Be part of a team of 40+ dedicated volunteers from across the country.
• Receive continuous rewards for those that seek Islamic knowledge from the Roots platform.
• Be a part of a growing organisation that aims to revive and educate Muslims from a grassroots perspective.
• Receive in-house tarbiyah sessions to develop your deen.

Please note this is an unpaid volunteer position.

Volunteers are entitled to claim expenses incurred for food, travel and equipment, in line with our Expenses policy.