Volunteer digital marketer/fundraiser

CPRE - England’s leading countryside charity - are seeking a digital marketer/fundraiser to help establish and sustain funding relationships that promote regular giving from individuals.

Fundraiser Responsibilities:

Individual Donor Acquisition 

1. Conduct research to identify potential individual donors by segment and determine the most effective communication channel for each segment.
2. Develop digital marketing and promotional activities and materials that tell a compelling story, targeting a range of donors through various channels.
3. Develop individual giving campaigns with a strong emphasis on digital marketing across various channels.
4. Collaborate with team members to plan and execute both digital and physical fundraising events and campaigns.

Donor Relationship Management

1. Maintain up-to-date supporter records, in coordination with CPRE national, to ensure a good understanding of our donors.
2. Send out periodic personalized communications to enhance donor engagement.
3. Promote accountability by maintaining ongoing communication with donors regarding the achievement of key milestones funded by their contributions.

Benefits of the role:

• The use of your skills and experience to contribute to the success of our charity and make a positive difference to making London a greener city
• The opportunity to meet like-minded people and enjoy being part of a team
• Our support to help you develop in your volunteering role and provide you with relevant training
• The opportunity to enhance your CV by developing additional new skills and gaining valuable experience
• The opportunity to become involved with events and workshops on a local and national level
• We will provide a reference for any future work or volunteering
• We provide out-of-pocket travel expenses

What are we looking for?

Skills / Experience Essential (E) or Desirable(D). Please provide examples or evidence where possible.

• Past experience of fundraising, digital marketing or communications work (E)
• Excellent planning and organisational skills (E)
• Good written communication skills (E)
• Strong research skills (E)
• Good interpersonal skills (E)
• Creativity and persuasion skills (E)
• Understanding of environmental issues (D)

What difference will you make?

Your impact in this role will strengthen CPRE's fundraising capabilities and help CPRE London to move closer to being a zero-carbon city, help strengthen biodiversity, and nurture nature for the good of wildlife and Londoners.

Commitment:

• 7-15 hours / week; mainly during office hours
• A minimum of 8 weeks commitment is preferred
• There is an option to come to the office on Tuesdays or Thursday, although this is not essential if you would prefer to work from home.