Social Media Content and Marketing Volunteer

Could you use your social media, marketing and communications experience to raise the profile of a small charity? Help us to increase our social media presence and engagement, generate greatr content and help promote existing activities.

Our charity delivers a range of awareness campaigns and support services to patients, relatives, partners and carers who have been affected by a poorly understood pain condition; Complex Regional Pain Syndrome (CRPS). We are looking for 2 experienced social media and communications volunteers who are able to develop posts and campaigns from design to inception, create fresh and engaging content, increase engagement and to increase awareness of the charity and of the condition we represent.

Even though we are a small organisation we have big ideas and would like to draw on your experience in the communications world to help the charity deliver engaging content and communications to help us spread our aims and message to all our audience.

What Will You Be Doing?

• Engagement: Help increase engagement, improve the number of followers/likes, create & execute a content calendar
• Content Creation: Produce fresh, branded and engaging content for our social media channels 
• Graphics: Prepare graphics and text for sharing across channels 
• Strategy: Help develop a social media strategy
• Engage with our followers and encourage interaction 
• Manage and maintain social media channels on a regular basis
• Support charity campaigns, marketing, events and fundraising activities by promoting them on our social media feeds
• Use your creative skills to devise strategies to engage, grow, and widen our target audiences
• Develop publicity materials and communication techniques for social media to raise awareness of our chronic condition 

You will be working with a small team of volunteers who will provide an overview of our existing social media content, our brand and how we have approached our social media content to date. 

Experience
We are looking for a volunteer who has experience in:

• Different types of marketing and communications media, including electronic and social media
• Writing and editing marketing content for social media platforms including Facebook, X, Pinterest, Instagram, TikTok, YouTube and LinkedIn (especially TikTok and YouTube)
• Building strategies to increase social media following and /or build fundraising or awareness campaigns   
• Developing a coherent brand voice for social media, from content creation to community interactions
• Using and setting up tools such as Buffer, Canva etc
• Creating and executing content calendars to help plan social media activity 

Skills Required

• Excellent written communication skills
• Accuracy and attention to detail 
• Creative writing and design abilities
• Good computer and digital skills
• Enthusiasm for communications and marketing and willingness to learn
• Ability to quickly understand the needs of our team / organisation / users
• Ability to transform small snippets of information into interesting and engaging stories suitable for X, Facebook, Instagram etc.
• Understands the resource constraints of a small charity and is able to work with these
• Open to feedback 
• An interest in helping Burning Nights CRPS Support achieve its aims
• Good organisational skills
• Excellent interpersonal skills, and able to work as part of a team

What Difference You Will Make
You will join the charity during a critical and challenging period and your expert knowledge and experience will be invaluable to our success. You will have a key role in ensuring we can maintain our support services and become a sustainable charity to allow us to fulfil our aims.

Benefits

You would be a part of our small, friendly and forward-thinking charity team, focused on reaching people who may not have heard about the charity or about the condition. You would have a key role in developing a socoal media strategy for a small charity. This is a fantastic opportunity for you to make a real difference to a rare condition.
You will further develop your communication skills, gain PR and marketing experience and develop your social media skills.

This is a remote volunteering role, volunteering from your own home.