Marketing, Outreach and Advocacy Vertical Lead

Amplify Barawak’s mission and enhance our public presence through strategic marketing and powerful advocacy. As the Marketing Outreach and Advocacy Vertical Lead, you’ll craft compelling narratives that engage and mobilize our community.
 

Understanding the Verticals at Barawak

Imagine Barawak as a living, thriving tree. Our verticals are like the main branches—each one strong and important, reaching out in its own direction but all connected to the same trunk, our community's mission. These four powerhouse teams each have a special job:

• The Fundraising and Financial Management vertical covers fundraising and money matters: This team is all about finding resources—like getting donations and grants—to keep our programmes strong and healthy.They will spend their time writing fantastic letters, sponsorship proposals and funding requests on behalf of Barawak as a whole, but also (supporting programme leads) to specific organisations for Barawak service lines.

• The Partnership Development and Collaboration vertical covers building bridges: They're the connectors, making friends with other groups, businesses, and everyone who can help us grow.

• The Volunteer Engagement vertical covers welcoming our helpers: This bunch is in charge of gathering our most valuable resource—people like you who want to volunteer and make a difference.

• The Marketing Outreach and Advocacy vertical covers spreading the word: They tell our story far and wide, making sure everyone knows what we're up to and how they can join in.

Each vertical team works in two distinct ways: the first way is for Barawak as a whole, and the second way is in support of each Barawak service, feeding our programmes, like roots bringing water and nutrients to the branches. Whether it's Poverty Relief, Education, Employment Support, Community Engagement or Sports and Wellness, these verticals give the support each programme needs to blossom and bear fruit. Working together, they make sure we're all pushing in the same direction—towards a future where our community stands tall and proud.

Introduction to the Marketing, Outreach, and Advocacy vertical Lead role:

The Marketing, Outreach, and Advocacy Lead is the driving force behind Barawak’s communication, its brand identity and public presence. This strategic role involves developing and implementing marketing and outreach initiatives to amplify Barawak's mission and to advocate for the Afro-Hebrew community. It requires collaboration with trustees and programme leads to ensure consistent messaging and effective advocacy.

Key Responsibilities:

1. Strategic Marketing and Outreach:

• Develop and execute a comprehensive marketing and outreach strategy that promotes Barawak’s mission, programs, and events.

• Utilize a multi-channel approach, including social media, local press, and community events, to raise awareness and engage diverse audiences.

2. Advocacy Campaigns:

• Craft and lead advocacy campaigns that support Barawak’s strategic objectives and service lines, ensuring the community's voice is heard on critical issues.

• Build relationships with media outlets and influencers to enhance Barawak’s visibility and impact.

3. Support to Trustees:

• Provide the Board of Trustees with strategic marketing insights and advocacy support, enabling informed decision-making.

• Ensure trustees are kept informed of marketing and advocacy efforts and outcomes, aligning with Barawak’s governance and strategic plans.

4. Programme-Specific Outreach:

• Tailor marketing and advocacy efforts to support the unique goals of each Barawak programme, from Poverty Relief to Sports and Wellness.

• Collaborate with programme leads to highlight success stories, key initiatives, and opportunities for community involvement.

5. Brand Management:

• Oversee Barawak’s brand identity and messaging across all platforms, ensuring consistency and alignment with organizational values.

• Develop marketing materials and campaigns that resonate with the community and stakeholders.

6. Performance Analysis:

• Monitor and analyze the effectiveness of marketing and advocacy initiatives, using data-driven insights to refine strategies.

Qualifications and Skills:

• Experience in marketing, public relations, or advocacy within the nonprofit sector.

• Strong creative and strategic thinking skills, with the ability to develop compelling narratives.

• Excellent written and verbal communication skills, with proficiency across various media platforms.

• A collaborative spirit, adept at working with diverse teams and community groups.

In the role of Marketing, Outreach, and Advocacy Lead, you will be the storyteller and voice of Barawak, shaping the way the world sees and understands our mission and the community we serve.

Important: This advert is for a voluntary role, which is unpaid and not subject to reimbursement of expenses. Any agreement with the successful candidate is not intended to be a legally binding contract between us and may be cancelled at any time at the discretion of either party. By applying for the role, candidates agree that neither of us intend any employment relationship to be created either now or at any time in the future.