About us
We’re Breast Cancer Now, the research and support charity. We’re the place to turn to for anything and everything to do with breast cancer. However you’re experiencing breast cancer, we’re here.
The brightest minds in breast cancer research are here. Making life-saving research happen in labs across the UK and Ireland. Support services, trustworthy breast cancer information and specialist nurses are here. Ready to support you whenever you need it. Dedicated campaigners are here. Fighting for the best possible treatment, services and care for anyone affected by breast cancer.
About the role
The senior marketing manager is a new role within the community and events function at Breast Cancer Now. We have ambitious plans for growth across this area of fundraising and believe that this role will be pivotal to the success of this.
With a team of two including a manager and an officer, this role will support the teams’ delivery of the existing marketing portfolio, including community fundraising activity and a range of third-party events. In addition, this role will also oversee the overarching campaign for the Pink Ribbon Walk series, the charity’s flagship walking product. We have ambitious growth plans for the series in 2025 and will be adding another venue to the portfolio as well as increasing participation at each of our existing venues. This role will also lead on the development and delivery of engaging marketing concepts and campaigns to maximise the potential of new fundraising products.
Working collaboratively with teams across the charity, this role will further embed community and events fundraising as core function in the fundraising portfolio. As the expert voice of marketing across community and events, the post holder will support their direct line reports as well as a vibrant team spread across four offices and will work with other marketers in the organisation as well as in house teams such as digital and brand.
About you
An experienced marketeer, you’ll be an expert in promoting fundraising products with a keen eye for detail and creative flair. Your knowledge of dynamic and ambitious six-figure marketing campaigns will enable you to lead the team to success across a variety of projects. You’ll understand the need to approach campaigns on a national and regional level to ensure they speak and engage relevant audiences.
You’ll have experience of working with external digital and OOH marketing agencies to deliver effective and engaging campaigns, and you’ll feel confident in ensuring the charity’s best interests are always at the heart of their work. You’ll also be confident in generating owned and earnt media to support holistic campaign activity.
Your proven track record for developing a strategic and thorough approach to marketing has resulted in joined-up, engaging and thoughtful campaigns delivered across a range of on and offline platforms.
Job description and benefits
Please download the job description and our attractive benefits package.
Primary location of role and hybrid working
This role is primarily based in our Cardiff/Glasgow/London/Sheffield office.
Our hybrid working model allows you to work up to 3 days per week at home.
When applying
We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria. If you’ve any immediate questions please email the Recruitment Team
Our commitment to equity, diversity and inclusion
We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who we support.
Closing date: 9am on 14 November 2024
1st Stage Interview date: 19 and 20 November 2024
2nd Stage Interview date: 26 November 2024
Advertising Agency 
51 - 100
Thank you!
Trees for Cities is an independent, national charity that works with communities to plant and care for urban trees, helping to create greener and healthier cities across the UK and internationally for the last 30 years.
We are in a pivotal decade for environmental action, and our current strategy, The Turn of Trees (2022-25), is focused on engaging communities in climate action through the simple yet powerful act of tree planting. Looking ahead, our new strategy launching in 2025 will build on this momentum to create a social movement for tree equity - ensuring that all communities regardless of socioeconomic status, race, or geographic location have access to the benefits that trees provide, including cleaner air, cooler temperatures, improved mental health, and enhanced biodiversity.
The Role
We are seeking a dynamic and visionary Head of Marketing & Digital Engagement to lead our efforts in inspiring, engaging, and empowering communities, volunteers, and supporters across the UK. This is a critical new role, focused on implementing and operationalising our new strategy, enhancing our reach, and building the foundations for our future growth. The role offers the opportunity to lead the development of Trees for Cities’ first national digital engagement strategy, ensuring we build strong connections with communities and supporters through creative campaigns and digital platforms.
Key Responsibilities
- Lead the development and delivery of our first national digital engagement strategy, driving public awareness and support for urban trees.
- Inspire and mobilise communities and supporters through innovative campaigns that highlight the benefits of tree planting and urban greening.
- Collaborate with senior leadership to ensure the successful implementation of our organisational strategy, enhancing our digital presence to extend our reach.
- Oversee a talented marketing and engagement team, providing leadership, direction, and fresh ideas to foster growth and deepen our connections.
- Act as a senior voice in the organisation, influencing decision-making and shaping the future direction of Trees for Cities.
About You
We are looking for an experienced marketing leader with a passion for the environment and community engagement. You will have a proven track record of developing and implementing successful digital engagement strategies, and experience leading creative campaigns that inspire action – this could be within a charity or a wider commercial setting. You will be an excellent communicator, capable of influencing at a senior level, and able to bring fresh perspectives to the organisation.
Why Join Us?
At Trees for Cities, we pride ourselves on our warm, inclusive, and vibrant work culture. Our team is deeply motivated by the cause, and we are committed to supporting each other as we work towards a greener, healthier future. This is a fantastic opportunity to join an organisation making a tangible difference in urban environments and communities across the UK.
If you are passionate about mobilising social action and inspiring change, and have the skills and experience to lead our marketing and digital engagement efforts, we’d love to hear from you.
To learn more about the role and organisation, including how to have an informal conversation about the opportunity and apply, please download the full appointment brief.
Closing date: 17 November 2024
Panel Interview Dates: 2 December and then 9 December 2024
