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Winston’s Wish is a digital first organisation leading the way in Digital Transformation across the Bereavement sector. This role is new and exciting and will play a vital part in helping Winston’s Wish turn up the dial across our Mass Participation strategy.

The Head of Mass Participation Fundraising is responsible for overseeing our mass fundraising team. Leading the Events, Community and Individual Giving teams to maximise income and to introduce and lead on a new and exciting mass participation programme. Developing outstanding supporter relationships and delivering long-term sustainable income through innovative, audience led fundraising.

MAIN RESPONSIBILITIES  

Specific Duties 

Leadership

• To lead and inspire the Mass Participation team fostering a collaborative and high performing culture that delivers against income and objectives
• Provide clear and supportive leadership that motivates staff to achieve, develop and grow in their roles
• Undertake quarterly reviews for all direct reports

Mass Participation Fundraising

• Lead the development of all fundraising products, propositions and community and events, to effectively acquire and engage our mass audience target markets
• Use innovation and donor and market research to help define and shape Winston Wish’s Mass fundraising offer
• Lead the development of a robust lottery programme
• Work collaboratively with the Director of Income Generation to develop an approach to Gifts in Wills and legacy marketing
• Maximise income, by overseeing the development of key income sources, including community, challenge events, in memoriam and regular giving programmes
• Drive an innovation-focused culture, constantly evolving our product offerings to expand the charity’s reach and impact
• Maintain up-to-date knowledge on sector and market trends, the legal environment impacting on public fundraising and ensure compliance with standards determined by Fundraising Regulator
• Lead on the development and execution of acquisition strategies to meet agreed targets
• Lead on the development and execution of retention, conversion and upgrade strategies to ensure donor LTV and sustainable income

Strategy, Planning and reporting

• Develop and execute bold strategies to grow the charity’s mass participation portfolio, optimising supporter journey and maximising income generation
• Work with the Director of Income Generation and the Head of Mass Participation Fundraising to develop the annual budget, including leading on monthly performance reports and contributing to quarterly reforecasts and reporting against KPI’s and milestones
• Oversee the development of supporter journeys and stewardship of all mass audiences and key community relationships to maximise retention and ensure long-term income growth

Collaboration

• In collaboration with the Marketing Communications team, oversee the development of compelling integrated fundraising acquisition and engagement plans
• Liaise with trustees’ internal stakeholders to develop Mass fundraising activity, and contribute to reporting for trustees and SLT as required
• Manage key agency relationships to deliver successful fundraising

All Staff 

• Contribute to the vision and mission of Winston's Wish; whilst embedding the values into your daily work activities. 
• Promote equality of opportunity, diversity and anti-racism in accordance with Winston’s Wish policies. 
• Contribute to the overall success of the charity’s fundraising needs by providing case studies, attending events and adding value to the experience of our supporters as required.
• Contribute to the brand and reach of the charity by working alongside our Marketing & Communications Team when relevant press opportunities arise or when required for social media and online content (including the use of photography).    
• Work to objectives, targets and work plans agreed with your line manager. 
• Undertake specific projects and other ad hoc duties agreed with your line manager, fulfilling any deadlines, reviews and reporting procedures required. 
• Take an active part in the Quarterly review process and participate in training agreed with your line manager. 
• Recognise and champion the lived experience of children and young people with bereavement within your work.
• Ensure the health and safety of all colleagues, volunteers and visitors in accordance with Winston’s Wish policy. 

PERSON SPECIFICATION  

Essential 

• A proven track record in mass participation or public fundraising roles leading on the development of new, successful programmes
• Demonstratable strong strategic planning skills and the ability to develop and implement long-term strategies to achieve fundraising targets and enhance the charity's mission
• Proven leadership and people management skills, with experience in overseeing multi-disciplinary teams. Essential experience includes team leadership, staff motivation, setting clear objectives, and fostering a collaborative work environment
• Experience in effectively developing, managing and reporting complex income and expenditure budgets
• Exceptional communication and negotiation skills, with the ability to influence at senior levels and excellent written skills
• Excellent relationship-building and stakeholder management skills
• Excellent analytical skills, making informed and balanced decisions or recommendations, understanding the impact of decisions
• Experience of engaging supporters, volunteers and the public
• Understanding of the importance of delivering a positive supporter experience and experience in creating and delivering stewardship plans
• A proven track record of using data and insight to make effective decisions
• Experience of identifying and delivering innovative approaches
• Significant knowledge of the fundraising events and mass participation sector and understanding of the needs of participants
• A proactive and results-driven mindset.

Desirable  

• Experience in managing, supporting, developing and motivating colleagues in a digital first organisation
• Experience of salesforce or other similar CRM systems
• Evidence of continued professional development

Recruitment Timetable

• Application deadline: Monday 28th April 2025
• Interviews: w/c 5th May 2025
• Interview location: MS Teams

Winston’s Wish reserves the right to close the vacancy early if we receive a high number of applications for the role before the closing date.

HOW TO APPLY:

WE ARE ONLY ACCEPTING APPLICATIONS SUBMITTED THROUGH OUR WEBSITE.

APPLICATIONS SENT VIA EMAIL OR OTHER METHODS WILL NOT BE CONSIDERED.

PURPOSE OF THE ROLE

Responsible for delivering marketing content to promote the mission, vision and values of the charity. Your primary goal will be to increase awareness and engagement with the work the Charity does.

ON APPOINTMENT, YOU'RE EXPECTED TO HAVE:

• Previous professional experience and hold most of the necessary skills for the role.

IN YOUR ROLE:

• You are expected to be able to work independently quickly post your induction with guidance and support for more challenging or complex aspects of this role; 
• You will carry out wide range of duties independently with guidance and supervision available; 
• You will contribute your knowledge and experience to the wider team / organisational development

KEY RESPONSIBILITIES

• With support from the Marketing Director, create and deliver content plans for charity fundraising and awareness campaigns.
• Take a lead role in developing a monthly marketing calendar to plan and schedule content in line with the overall Marketing Strategy
• Work directly with young people and through the Charity’s team to tell their stories, working to make this a positive, empowering experience for them.
• Prepare monthly analytics report and adjust marketing plans accordingly in discussion with Marketing Director.
• Write, design and send newsletters for charity stakeholders.
• Write, design and upload blogs posts on the Charity’s website.
• Write, design and schedule social media posts.
• With support from the Marketing Director, make updates and improvements to the Charity’s website.
• Monitor and respond to engagement on social media, maintaining a positive digital community. 
• Create press releases as requested and collaborate with PR partners to raise the profile of Caudwell Youth.
• Create designs for the Charity to use across all marketing channels, building strong relationships with all departments.
• Support consistent use of our brand across the charity 
• Support the volunteering function by implementing and evaluating digital advertising plans to recruit volunteer mentors, including by using social media and google ads grant.

TRAVEL & TEAM

• Some travel to events to take photos and videos for the charity.
• Some travel to work with young people.
• Endeavour to promote Caudwell Youth’s values in all that you do. 
• Be an ambassador for Caudwell Youth. 

ADMINISTRATION

• Work within budgets, properly justifying / accounting for expenditure.
• Ensure good administration, record keeping and reporting of all work undertaken in line with data protection and other regulations.

PARTNERSHIPS & LIAISON

• Work closely with the team and with key stakeholders to promote good communication and shared focus.
• Represent the Charity professionally and appropriately to other organisations.

TEAM ETHOS:

• Work effectively as a team, supporting other team members and be willing to receive support whilst fulfilling your own responsibilities and tasks.
• Express and promote equal opportunities and encourage inclusion and involvement.
• Ensure good communications and relationships within the team at all times.
• Attend team meetings, personal work reviews and task group meetings proactively and as a contributor.

GENERAL:

• Act in a professional way at all times.
• Undertake and identify training as required and take a positive approach to personal development.
• Fulfil the duties and responsibilities of an employee as regards to Health and Safety at Work, including own safety and self-management.
• Undertake any other reasonable tasks deemed necessary.

ESSENTIAL SKILLS AND EXPERIENCE

• A strong passion for working with young people and supporting the mission of the charity.
• Worked in a Charity for 1+ year.
• Ability to work independently, manage time effectively, and demonstrate initiative.
• Open to innovative approaches and collaborative working, particularly in the context of a growing and evolving organisation.
• A genuine commitment to personal development and continuous learning.
• Excellent communication and interpersonal skills, with the ability to engage confidently with a range of stakeholders.
• Highly organised, with the ability to manage multiple tasks and priorities effectively.
• Proficient in using Microsoft Office applications, including Excel and Microsoft Teams, with accurate typing and general digital literacy.
• A team player who can take direction, contribute ideas, and collaborate constructively.
• Strong attention to detail and a high standard of accuracy in all work.
• Ability to maintain confidentiality and handle sensitive information with discretion.
• Demonstrates a clear commitment to equality, diversity, and inclusion.
• Positive, proactive, and adaptable approach to work, with a flexible attitude to changing priorities.
• Must hold a full UK driving licence, have access to a vehicle, and hold appropriate business insurance.

DESIRABLE SKILLS & EXPERIENCE

• News and/or policy experience.
• Charity communications experience.
• Willingness and ability to adapt to new software systems and databases.
• Working knowledge of Data Protection regulations and ability to apply them appropriately.
• A sound understanding of safeguarding practices and the importance of confidentiality.

WHY WORK FOR US?

We are an experienced team that are dedicated to improving the lives of the young people we support.

Benefits:

• Flexible working
• Remote Working – Primarily working from home, with in-person meetings scheduled every other month
• Health Assured (including Employee Assistance Programme and extended counselling sessions)
• Group Personal Pension with a 5% employer contribution and Salary Sacrifice Scheme (after 3 months)
• 25 days annual leave (pro-rata based on FTE) plus bank holidays (pro-rata), plus charity closure between Christmas and New Year
• Extra paid day off on your birthday
• Paid day off for volunteering in your community
• Training opportunities to support your personal development
• Employee discounts on everyday goods and services
• Being part of a passionate and dedicated team

Caudwell Youth is committed to safeguarding and promoting the welfare of children and young people and expects all employees and volunteers to share this commitment. As part of this commitment, we undertake disclosure checks in accordance with the Codes of Practice for all. Having a criminal record will not automatically exclude applicants.

ID: 1439 - Senior Social Media Executive

Service: Digital Marketing

Salary: £32,311 FTE per annum + £480 home working allowance

Location: Homebased

Hours: Full time 37 hours per week. We offer flexible working arrangements - please see below for more details.

Contract: Permanent

Relate at Family Action & the Role’s Impact:
Family Action is a national charity that supports people through change, challenge and crisis across England and Wales. On 1st January 2025, Relate, the largest provider of relationship support, joined the organisation helping us reach even more people and support the creation of secure foundations for children and young people, and safe, supportive relationships for all.

For over 150 years Family Action has seen first-hand the power of family and relationships to shape lives, for better or worse. That's why we speak up for the importance of family in national and local policymaking, amplify family voices and represent the changing needs of families in the UK today.

Whatever family means or looks like to us, it's relationships that matter. With Relate at Family Action, we are able to extend the support we provide with counselling, information, mediation and support to individuals, couples and families from all backgrounds and sexualities, as well as provide expert training for relationship support practitioners.

This is an exciting opportunity to join our organisation and help shape the future of Relate’s social media presence as part of Family Action. You will oversee Relate’s paid and organic social media activity, build brand awareness and drive sales of services and toolkits, whilst also supporting wider Relate at Family Action work aligning both brands.

Main Responsibilities (for details check the job description and person specification):
• Manage Relate’s social media channels, including Facebook, Instagram and LinkedIn, and the planning, creation and scheduling of organic content
• Work with the Social Media Manager and Head of Digital Marketing to develop a paid social media strategy and sales funnel to support B2C opportunities and the purchase of Relate’s services and toolkits by individuals and organisations.
• Create and manage paid social ad campaigns at each stage of the purchase funnel ie. awareness, interest, conversion.
• Support other social media channels linked to Relate at Family Action, such as those managed by our charity shop retail teams.

Main Requirements (for details check the job description and person specification):
• Experience of effectively managing social media channels.
• Experience of delivering successful paid social media ad campaigns from end to end.
• Excellent copywriting skills and the ability to write powerfully and succinctly for different audiences and objectives.
• Experience of driving sales of products and services through social media marketing.

Benefits:
- an annual paid leave entitlement of 30 working days plus bank holidays
- up to 6% matched-pension contributions
- flexible working arrangements and new starters have the right to make flexible working requests from day one of employment
- enhanced paid sick leave and paid family leave provisions
- eye care and winter flu jabs vouchers
- cycle to work scheme
- investing in your professional development with ongoing quality training and career development opportunities

We are forward looking, ambitious and committed to continuous improvement. We are a people focused, can-do organisation, which strives for excellence in all we do and operates with mutual respect.

To Apply:
• Please apply via our website - Click the “Apply Now” link and fill out our digital application form
• Closing Date: Sunday 11th May at 23:59

Interviews are scheduled to take place virtually, week commencing 19th May 2025.

Our commitment to Equality, Diversity & Inclusion:
We are happy to consider any reasonable adjustments that candidates may need during the recruitment process and you will be asked whether you require any adjustments if shortlisted for interview. We also make reasonable adjustments on the job, where required.

We are committed to Equality, Diversity & Inclusion in all that we do and welcome applications from all sections of the community. Intersectionality is important to us and we particularly welcome applications from ethnically diverse communities, LGBTQIA+ candidates and disabled candidates because we are committed to increasing the representation of these groups at Family Action. We know that greater diversity will lead to even greater results for families and children and strive for our workforce to be truly representative of the diverse communities we support. We offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria for the role, and will reimburse your travel cost if you attend an interview.