Digital Marketing Officer

World Jewish Relief provides life-saving and life-changing action to people in crisis around the world. We work with our trusted local partners to help people survive the consequences of conflict and disaster, to thrive and rebuild their lives. We deliver programmes using our expertise, with urgency to achieve maximum and sustainable impact for those within and beyond our community.

We are seeking a talented Digital Marketing Officer to oversee our UK and USA website's performance, ensure smooth functionality, and manage paid social media campaigns. This role requires a combination of technical expertise, marketing knowledge, and strategic thinking to enhance our digital presence and drive business growth. You will report into the Head of Marketing and be part of the Communications and Marketing team.

You will be responsible for:

• Managing, updating, and maintaining the UK & USA websites (WordPress).
• Ensuring overall performance optimisation to enhance navigation and improve the user experience 
• Implementing SEO best practices and on-page optimisation.
• Designing and creating landing pages for various marketing campaigns and events, including developing compelling web copy content.
• Tracking and analysing website traffic, user behaviour, and conversions using Google Analytics
• Developing and executing paid social media campaigns across platforms in partnership with our media agency (Facebook, Instagram, LinkedIn, X, etc.).
• Creating compelling ad creatives and copy in collaboration with the design team.
• Monitoring, analysing, and optimising campaign performance based on KPIs.
• Supporting the Head of Marketing in developing and executing creative, multi-channel campaigns to drive audience acquisition and conversion across the UK and USA.

You should have:

• Demonstrable experience in digital marketing, website management, and paid social media campaigns.
• Proficiency in CMS platforms and basic HTML/CSS knowledge.
• Hands-on experience with Google Analytics, Meta Business Suite, and Google Ads.
• Experience working within digital communications and proven track record in delivering digital campaigns to grow profile and engagement and drive action.
• Experience in writing compelling and effective copy to engage with specific audiences.
• Experience in reporting on campaign performance and presenting findings in clear and engaging ways. 
• Good understanding of online user experience, usability and accessibility, online publishing standards and technologies.
• Strong understanding of SEO principles and website performance optimisation.
• Excellent analytical skills and ability to interpret data-driven insights.
• Strong project management skills and attention to detail.
• Excellent written and verbal communication to effectively convey marketing ideas to stakeholders and customers. 
• Ability to work independently and collaboratively in a fast-paced environment.

Benefits

We offer a range of benefits including:

• 23 days holiday plus bank holidays and Jewish holidays. After 2 years’ service holiday entitlement increases to 25 days.
• Pension scheme – we contribute 5% to the World Jewish Relief pension scheme.
• Life Insurance – up to 3 times salary to nominated beneficiaries.
• Health Cash Plan – cash back to cover the costs of dental treatment, optical care, specialist consultations and a range of complementary therapies.
• Enhanced maternity & paternity pay.
• Employee Assistance Programme – free, confidential advice or support with any personal or work. related concerns or free counselling if needed.
• Season ticket / travel to work loan.
• Cycle to Work Scheme.
• On Friday the office closes at 3pm.
• We encourage flexible working and offer a range of flexible working options

Equality, Diversity and Inclusion

World Jewish Relief promotes equality, diversity and inclusion in our workplace. We invite and welcome applicants from diverse backgrounds. We encourage applications from candidates of different ethnicities, socio-economic backgrounds, race, gender, age, disability, sexual orientation and of faith or none that meet the criteria set out for this role. You don’t need to be Jewish to work for us, but you must share our desire to assist those who need help based on their vulnerability, not their identity, recognising the dignity and potential of all people.

To apply

Please upload a CV and a cover letter which answers the following questions to help demonstrate your suitability for the role:

• What attracted you to this role and why do you want to work for World Jewish Relief?
• What trends do you see shaping digital marketing in the charity sector?