Communications Officer

About White Ribbon UK

White Ribbon is the leading organisation in the UK working to prevent men’s violence against women and girls. Our mission is to prevent men’s violence against women through addressing its root causes, harmful gender norms. We do this by engaging men and boys directly and through organisations, so they understand the scale of the problem, and become part of the solution as allies alongside women and girls.

This is an exciting time to join White Ribbon as our work and profile has grown significantly over recent years as the importance of engaging men in ending violence has become more apparent. We have an increasing public presence, through campaigning activities, media and online.

 The Role

Reporting to the Campaigns and Policy Manager to communicate our policy aims and campaigns. Supporting the Business Development Manager to promote our work with organisations is an essential part of the role. We work together across departments to maximise opportunities and ensure we are effectively supporting our key stakeholders. This is a fast-paced environment where you can use your initiative to help shape the delivery of White Ribbon communications and support the delivery of projects from inception to completion.  The role is full time - 35 hours per week and based at the White Ribbon UK Office in West Yorkshire. We are operating a hybrid model homeworking/ office working, with a minimum of 2 days per week in the office. Thie role will require occassional travel for meetings and events.

 Key Duties & Responsibilities

•         Contribute to the development, and support the delivery, of the White Ribbon communications strategy.

•         Work effectively across the organisation and cross-departmentally to ensure communications are well-informed and managed with a clear process to delivery.

•         Maintain the White Ribbon UK website ensuring it is fit for purpose, up to date, relevant and engaging.

•         Plan, design, schedule and evaluate digital content including social media to drive engagement and increase message reach with key White Ribbon audiences.

•         Monitor social media activity, acting with responsibility on a rota, including on some weekends and out of hours.

•         Actively monitor current news stories and propose response plans.

•         Support planning and implementation of a communications plan for White Ribbon Day and the 16 Days of Activism to End Gender-Based Violence, as well as other public facing campaigns throughout the year.

•         Strengthen and maintain communications with White Ribbon stakeholders including Accredited and Supporter Organisations, and Ambassadors and Champions. Including organisations Hubs are fit for purpose, relevant, engaging and up to date.

•         Support the delivery of engaging and relevant communications journeys for key stakeholders through White Ribbon’s email marketing platform. 

•         Support the Campaigns and Policy Manager in developing White Ribbon media relations, proactively proposing stories of interest and taking them to fruition, taking media enquiries, drafting press releases and responses.

•         Produce accurate and appropriate copy for a range of online and offline communications.

•         Carry out a range of information gathering activities as required, including online research.

•         Ability to design and develop design templates for resources including training materials, information packs and social media.

•         Produce short form video content that is engaging, relevant and appropriate for project work or for departments.

•                     Market White Ribbon awareness raising materials, as well as offers for organisations, fundraising and donations to maximise awareness raising and support income generation.

•                     Support the delivery of timely, engaging and relevant newsletters for key stakeholders throughout the year.

•         Attend events and meetings based anywhere in England and Wales.

•                     Be a part of embedding new processes and strategy into the working practices and systems of the organisation, and support colleagues to implement it.

•                     Project and promote our values – through considered language, inclusivity and equality in all White Ribbon UK communications.

•         Undertake any other duties as may reasonably be required.

Person Specification

Essential Experience:

• Developing a communications plan
• Working with the media, journalists, and influencers
• Monitoring and responding to news stories relevant to White Ribbon
• Creative and innovative presentation of information across different formats and channels
• Using data and evidence in communications
• Digital communication and marketing, including website and social media content creation
• Working knowledge of Google Analytics and AdWords
• Creating graphics and visual assets according to brand guidelines
• Using video and photo editing software
• Designing and sending newsletters via email service providers (Zoho Campaigns or Mailchimp)

Desirable Experience:

• Working in the charity sector and a campaigning organization
• Supporting and promoting e-commerce
• Planning and setting up events