Marketing & Communications Officer

Main purpose of post  

•       Deliver agreed marketing and communications activities that contribute to reaching our strategic goals, driving high profile, ambitious campaigns to reach priority audiences.

•       Write materials and create content for a range of offline and online channels, ensuring these reflect Weston Park Cancer Charity’s Guiding Principles and tone of voice.

•       To build and maintain relationships with people willing to share their stories about Weston Park Cancer Charity, to be used as case studies to promote our work.

•       To create inspiring multi-channel content; taking complex issues and translating them for different audiences to develop impactful campaigns

•       To raise the profile of Weston Park Cancer Charity by generating regular, high profile coverage; conveying the impact and breadth of our work.

•       To provide the marketing team with administrative support in terms of management of the marketing inbox, social media channels and development and collation of marketing materials.

What you do

Marketing  

·        Assist in creating and delivering impactful marketing and communication materials, to engage both our online and offline audiences.

·        Keep the website up-to-date; updating news, editorial and creative digital content including text, images and multimedia.

·        Create compelling and engaging content for social media channels, website and other publications.

·        Develop and execute email marketing campaigns, manage performance reporting, and recommend improvements and growth opportunities.

·        Support photography and video requests to create in house or externally sourced engaging content.

·        Assist service users and fundraisers with the development of user generated content including blogs, vlogs, podcasts and films.

·        Use analytical tools to report on digital performance for web, email and social media.

·        Support our online advertising including but not limited to; google ad

words and meta advertising.

·        Ensure marketing collateral is kept up to date including print distribution.

·        Prepare marketing briefs and liaise with external design agencies.

·        Liaise with suppliers to source quotes and place orders.

 

Communications

·        Monitor online communications and engage with audience conversations, when appropriate.

·        Maintain a database of photos and case studies to promote our work.

·        Support the delivery of high quality events and campaigns.

·        Source, design and print branded materials as required.

·        Write, edit and proof copy for campaigns, marketing materials, social media and our website.

·        Produce case studies with a clear narrative which align with the overall charity strategy.

·        Provide administrative communication support and production of digital marketing materials.

·        Monitor media stories, press cuttings and report accordingly.

·        Monitor relevant news stories and produce regular round ups to inform media planning and share with staff.

 

General

·        Ensure databases are kept up to date.

·        Provide copywriting and editing support across all internal and external communications to maintain consistent tone, style and messaging.

·        Undertake any other duties as the organisation may reasonably require.

·       To support the implementation of the charity’s brand strategy and act as a brand champion.

·        Able to work some out of hours including attending events, attending some early/late meetings and monitoring social media.

·        Comply with all Weston Park Cancer Charity’s policies and procedures including confidentiality, privacy and data protection.

·        Promote the Guiding Principles and objectives of Weston Park Cancer Charity.

 

The above is not an exhaustive list of duties and you will be expected to perform different tasks as necessitated by your changing role within the organisation and the overall business objectives of the organisation.

 

Our Total Rewards Package

 

Our Total Rewards Package is the result of staff feedback and best practice across     the charity, public and private sectors. Some of our key benefits, depending on eligibility, include:

 

·        27 days (plus bank holidays) annual leave

·        Option to purchase additional five working days per year

·        Westfield Health level 4 coverage

·        12 weeks maternity leave at 100% pay and an additional 6 weeks at 50%

·        Up to 2 weeks full paternity pay

·        NHS benefits

·        Hybrid working

·        A minimum 4% employee / 6% employer contribution through our Auto Enrol private pension scheme. *Tax relief is automatically claimed for the staff member.

·        Death in service cover