Senior Marketing Executive

Responsible for communicating, developing and marketing the charity’s impact, brand and charitable purpose. Working across the trust, the Senior Marketing Executive raises awareness of the charity’s brand and its work supports the Fundraising team in meeting their objectives. Additional focuses of this role are supporting Lottery player stewardship, and marketing activities for the Community and Corporate fundraising team.  

Press: 

• Write and deliver press releases focused on fundraising and charitable activities
• Support the Head of Marketing to realise opportunities for positive national coverage
• Build good relations with press stakeholders 
• Monitor media activity and opportunities for greater coverage, including broadcast

Stewardship:

• Continue development of audience segmentation and user experience
• Develop acquisition and retention campaigns utilising a mix of digital tactics 
• In collaboration with marketing team colleagues, engage supporters online and offline 
• Monitor ROI of campaigns  

Case Studies: 

• Collaboratively and independently, create video & written Case Studies in-line with agreed budget and in collaboration with Senior Marketing Executive (Case Studies & Resources)
• Maximise and report on reach and impact of all Case Studies 
• Hold positive relationships with suppliers, colleagues and service users
• Manage content requests and content management platform with Marketing team

Website:

• Responsible for SEO, analytics and improvements, in liaison with Web Developers 
• In collaboration, write and publish a schedule of stories that champion care and fundraising 
• Ensure website content is inclusive and accessible 

Social media:

• Manage a varied schedule of content in collaboration with marketing team colleagues
• Create engaging content that reflects hospice services
• Deliver positive and measurable supporter stewardship across all social channels 

Video:

• Produce, film and edit videos that show daily life at the hospices and family interviews 
• Manage relationship with suppliers and filmmakers
• Create videos for Fundraising team 

Advertising: 

• Manage planning, performance and reporting of digital ad campaigns 
• Develop ‘always on’ Google Grants campaigns

This is a full time, 12 month maternity leave contract. 

Benefits include flexible working options, 28 days holiday, group pension scheme, life assurance and the opportunity to work in an organisation where every job matters.