Head of Fundraising

WECare’s Head of Fundraising is responsible for supporting the Fundraising team in their efforts to raise funds. We have lots of exciting projects and expansion in the pipeline. We need a Head of Fundraising  who can come on this journey with us and help the charity grow whilst maintaining our core values and standards.

Who we are:                    

WECare Worldwide is a UK and Sri Lankan registered charity set up by veterinary surgeon Janey Lowes. Our mission is to provide international standard veterinary care for less fortunate animals around the world, starting in Sri Lanka. The WECare Team is made up of passionate, dedicated and brilliant individuals who know how to work hard and enjoy ourselves while we do it. We aim to change the outlook for street dogs worldwide, with 75% of the globe’s dog population going without access to healthcare. We want to plug that gap and provide them with a whole lot of love while we do it!

Key responsibilities:

1. Fundraising Strategy Development:

• Develop and implement comprehensive fundraising strategies to achieve organisational fundraising goals.

• Design and establish fundraising structures, policies, and processes to streamline fundraising efforts and ensure compliance with regulations.

• Identify new fundraising opportunities and innovative approaches to expand the donor base and increase revenue streams.

2. Donor Engagement and Relationship Management:

• Cultivate and maintain relationships with individual donors, corporate partners, and potential supporters.

• Implement strategies to enhance donor engagement and retention, including the development of stewardship programmes, and  ensure ongoing engagement, retention, and the growth of regular givers.

• Lead the planning and execution of fundraising campaigns and events, ensuring seamless logistics and maximising donor participation.

• Research and identify potential grants and trust funders to diversify funding sources.

3. Communication and Outreach:

• Create and distribute quarterly newsletters and appeal email campaigns to engage supporters and donors.

• Develop and maintain relationships with current sponsors, partners, and key donors.

• Oversee the 'Sponsor a Dog' programme, ensuring its effectiveness in donor engagement and revenue generation.

• Optimise the new supporter journey and create promotional materials in line with current brand guidelines.

• Identify, actively seek, and manage media opportunities, including TV, radio, and social media partnerships.

• Secure support from UK/ Sri Lankan  businesses and establish official partnerships where possible.

4. Fundraising Management:

• Manage fundraising events, including securing sponsorship and maintaining strong relationships with venues and their staff.

• Support WECare fundraisers with all needs associated with their efforts.

• Develop grant applications and supporting documentation.

• Manage the production of fundraising materials and advertisements.

• Oversee the development of merchandise ranges and play a key role in the sales process.

Key Attributes:

• Must have experience in working remotely and setting up fundraising functions  

• Must have a positive, can-do attitude even in the most difficult of moments.

• Must have experience in fast-moving, high-stress work environments.

• Strong interpersonal and management skills, with a passion for making WECare the very best it can be.

• Approachable team leader and strong team player, with the ability to work well under pressure.

• Self-motivated and able to learn and take initiative.

• Organised and trustworthy.

• Resilient and willing to take on a challenge.