Social Media Officer

About Variety

At Variety, the Children's Charity, we believe every child has the right to live their best life. We fund and deliver life-changing programmes that give children and young people across the UK a better future.  

Over 600,000 children with disabilities are living in poverty in the UK today. We provide practical support that makes an immediate difference to disabled and disadvantaged children, supporting children to reach their full potential.

Role Summary

Working withing the Fundraising and Marketing team and reporting to the PR and Communications Manager, this role will be vital in delivering the mission of framing Variety as a highly impactful charity, working at scale to provide life-transforming support for many of the UK’s most vulnerable children and young people.   

There is the opportunity to collaborate with colleagues across the organisation, attend various fundraising and cause led events, and work directly with the children the charity supports. You will have the chance to creatively grow Variety’s social media channels and develop the charity’s content library.

You will be working with a supportive and knowledgeable team who are regularly in our vibrant office in the heart of Camden, London.

This role will require a DBS check.

Role and responsibilities

-            Manage social media accounts (Instagram, Facebook, Twitter, TikTok, LinkedIn) and engage with audiences, including Variety ambassadors.

-            Keep the social media schedule up to date (using Hootsuite) with consistent posting and avoiding clashes by planning in advance.

-            Create engaging content that aligns with our overall mission by interviewing beneficiaries, creating graphics on Canva and filming reels and videos.

-            Ensure social media content is child-centric and accessible.

-            Attend events to capture social media content (these will always be pre-agreed in advance).

-            Undertake analysis of social media outputs to ensure content is engaging and effective and then shape future content based on learnings.

-            Keep up to date with the industry by horizon scanning the charity sector and social media generally for the latest trends.

-            Support the PR and Communications Manager as needed.

-            Any other duties as required

Skills and experience

Essential

-            Experience with Canva, Hootsuite and all social media platforms.

-            Experience planning and scheduling social media content for a charity or similar  organisation.

-            Excellent copywriting skills.

-            Have an understanding of GDPR and consent.

-            Understanding of disability, diversity and equality issues.

-            Enthusiastic and creative self-starter.

Desirable

-            Experience of working with children.

-            Experience editing videos and photos.

-            Experience interviewing beneficiaries.

Further Information

·       Variety is committed to equality and diversity. To help us assess the reach of our recruitment practices, we would be grateful if you would complete our attached equal opportunity form.

·       The information you provide will be treated as strictly confidential.

·       Occasional evening and weekend working will be required. Some travel around the UK will be required. 

·       Variety, the Children’s Charity, is committed to safeguarding and promoting the welfare of children and vulnerable adults.

·       Variety, the Children’s Charity, is committed to the principle of equality regardless of race, ethnic or national origin, religious belief, political opinion or affiliation, sex, marital status, sexual orientation, gender reassignment, age, or disability. It is the responsibility of employees to apply Variety’s Equal Opportunities and Health and Safety Policies in their own area of responsibility and in their general conduct.

·       Proof of eligibility to work in the UK is required.

Benefits 

·       Pension (7% contribution from Variety with 2% employee contribution).

·       25 days annual leave (pro-rata).

·       Membership to a health and well-being cash plan scheme on completion of a six-month probationary period.

·       'Death in Service' scheme (Life Assurance).