Digital Acquisition and Mobilisation Manager

JOB PURPOSE 

UK for UNHCR, the UN Refugee Agency's national charity partner, is looking for an agile, creative, and proactive team player who can join us as a Digital Acquisition and Mobilisation Manager within the digital fundraising team.

Working closely with the Head of Digital Fundraising, you will lead and deliver a multichannel acquisition strategy to mobilise and inspire new and existing donors to take action and donate.  Collaborating with the wider fundraising and communications teams, you will produce creative campaigns and content across a variety of channels – with a focus on digital donor acquisition and lead generation– to help grow our donor base, increase lifetime value and generate vital funds for families forced to flee. You will be a confident communicator and an experienced project manager with an enthusiasm for experimentation and digital fundraising. 

You will be joining the charity at an exciting moment, becoming part of a small but high performing team with big ambitions. If you think you have the relevant skills and crucially, the passion to support the refugee cause, please apply, we’d love to hear from you.
 

WHO WE ARE AND WHAT WE DO  

United Kingdom for UNHCR is the United Nations Refugee Agency’s national charity partner for the United Kingdom. We generate public awareness and funds to protect refugees through UNHCR’s humanitarian operations across the world.

Our supporters include UK private individuals, communities, corporate partners, trusts and foundations. The funds we raise help UNHCR deliver emergency relief such as shelter, medical care and basic supplies to people fleeing conflict and persecution, as well as healthcare, education and livelihoods opportunities for those who remain displaced over the long term.

Nobody chooses to be a refugee, but we can all play a part in their protection, and we want those who work with us to share our values and passion for the cause.

DIVERSITY, EQUITY, INCLUSION AND BELONGING 

We strongly value diversity and recognise that it is critical to our success and the cause that we serve. We are committed to providing an inclusive environment for all who work with us and strongly welcome applications from diverse backgrounds, particularly those with lived experience of being a refugee, asylum seeker, internally displaced person, or a stateless person.  

UK for UNHCR is proud to have an Inclusion Network as well as a Diversity & Inclusion Working Group. Our Inclusion Network team work to create safe spaces that brings colleagues together for events, discussions and learning experiences that celebrate and support diversity and tackle barriers to inclusion. The Diversity & Inclusion Working Group is a group of colleagues focusing on tasks that drive action in the implementation of our D&I (Diversity & Inclusion) Approach. 

We are also open to flexibility in many different ways, including an element of working from home and flexible hours. Please don’t be afraid to speak to us about this at the interview stage, so we can explore what’s possible. 
 

Role Responsibilities  

• Lead digital donor acquisition activities and journeys across a variety of channels including paid social, paid search, display, email and telemarketing. 
• Develop and implement a lead generation strategy to grow our supporter base, utilising and testing tools and tactics such as quizzes, petitions and hand-raisers to recruit and convert new leads and engage existing donors.
• Collaborate closely with fundraising and communications colleagues to deliver and optimise integrated, multichannel campaigns and effective, donor-first journeys to mobilise and inspire new and existing supporters to take action and donate. 
• Ensure all activities are aligned with strategic objectives, managing the multi-million-pound income and expenditure budget for digital acquisition and lead generation. 
• Actively test and optimise new products, channels and propositions to maximise fundraising and engagement opportunities, analysing progress and results.
• Manage relationships with agencies and campaign stakeholders to deliver agreed KPIs and fundraising targets, monitoring performance and budgeted spend. 
• Ensure that prospective donors receive an excellent supporter experience, working closely with the fundraising and comms team to develop a seamless journey across channels, including email, paid media and telemarketing. 
• Working with communications colleagues to ensure the website and social media channels are up to date with key messages and reflect content related to lead generation and acquisition activities.
• Produce persuasive, high-quality email, social, display and web copy to motivate the public to act and donate and proofread and collect necessary feedback from relevant stakeholders and signatories in a timely manner.
• Remain flexible and quickly respond to emergency situations, identifying fundraising opportunities and develop relevant communications and journeys as needed, collaborating with colleagues from across the organisation. 
• Use data and insights to produce at minimum monthly reports on performance against KPIs and use analytics to identify trends and optimise activities based on user behaviour. 
• Stay up to date with digital best practices and technology, including sector trends and follow industry policies, including GDPR, PECR regulations, attending training and optimising plans accordingly.
• Stay up to date with issues affecting displaced communities, campaigns from international, content and reports from the field.
• Share creative and insights with UK colleagues, global teams, and HQ.
• Participate in training seminars, workshops, and skill shares where applicable. 
• Work collaboratively with digital engagement and communications colleagues to maximise fundraising and engagement opportunities.
• The role, in the future, may include line management responsibility.
• Complete any other tasks as outlined by the Head of Digital Fundraising. 

The above list is not exhaustive, and the post holder may be required to perform duties that are not detailed above. 

Personal Attributes and Experience  

Essential Experience 

• Substantial experience in digital marketing and fundraising, with a proven track record of planning and delivering multichannel campaigns, preferably within the charity sector. 
• Experience of working across a broad channel mix (social, web, email, SEO, SEM and other Direct Marketing channels would be advantageous).
• Experience of using digital channels for lead acquisition to grow a supporter base and deliver sustainable income.
• Experience of using data to effectively measure, evaluate and report on fundraising activities and KPIs across multiple channels.
• Experience of working with and managing external agencies and suppliers. 
• Experience managing an annual budget and forecasting income projections.
• Experience using Google Analytics and other analytic tools for tracking and analysis.

Essential Skills/Knowledge 

• Solid understanding of digital fundraising practices and principles.
• Excellent written communication skills: able to produce compelling, persuasive, and concise copy for a range of specific target audiences.
• Attention to detail and proofreading skills and an ability to give clear and constructive feedback on creative and copy.
• Experience working with Salesforce (or similar CRM platform).
• Experience working with Wordpress and iRaiser (or similar CMS/e-commerce platforms).
• Experience working with digital campaigning or advocacy platforms and tools. 
• Proven proficiency with design principles and tools (Canva/Adobe suite). 
• Proven knowledge and use of digital marketing tools, CRM databases, CMS experience, Email Marketing and Automation platforms. 
• Able to demonstrate flexibility and ability to quickly change and adapt plans. 
• Able to act proactively and identify new fundraising opportunities.
• Able to juggle and prioritise multiple tasks, meeting programme deadlines.
• Strong presentation, communication (written and verbal) and interpersonal skills.
• Excellent stakeholder and relationship management.
• An understanding of GDPR, PECR and other regulatory compliance for fundraising and electronic communication.

Desirable Skills/Experience 

• Experience using telemarketing to convert and cultivate prospective donors.
• Understanding of HTML and other coding languages.
• Experience of, or a passionate interest in, the charity sector and the drive to mobilise supporters to stand with refugees. 

WHY JOIN UNITED KINGDOM FOR UNHCR? 

You will be part of a high performing agile team of talented people, all committed to build solidarity and raise funds for refugees and displaced people worldwide. You will be working in a flexible, supportive and inclusive environment, where your work will be recognised and appraised. 

What else?

Wellbeing

• 28 days’ leave per annum plus bank holidays (or pro-rata for part time).
• Employee Assistance programme providing 24/7 access to online GP, mental health support and virtual wellbeing. 
• Hybrid and Flexible Working.
• Access to 100s of perks with discounts on everyday purchases.
• Office wellness perks.
• Discount on gym memberships. 
• Staff socials.

Financial

• Pension scheme with an employer contribution of 8%.
• Non-contributory group life assurance scheme.
• Non-contributory Income protection scheme.
• One-off contribution towards homeworking set up.
• Enhanced maternity, paternity, shared parental, and adoption pay.
• Enhanced sick pay scheme. 

Development

• Comprehensive training and continuing development opportunities.
• Individual training budget. 

 
HOW TO APPLY

If you have the relevant skills and the passion to use them to support refugees, please apply by completing our application form which is available in the documents section.  

Closing date: Midnight, Tuesday 24th September. 

Interviews date: w/c 30th September.

If you would like to discuss any reasonable adjustments to the application or hiring process that may better facilitate your participation, please contact us on the email address on our online portal. We will make every effort to respond to your request for assistance as soon as possible.

United Kingdom for the UN Refugee Agency (UNHCR) is registered with the Charity Commission (England & Wales), charity no. 1183415. It is the UK national partner of the United Nations High Commissioner for Refugees (UNHCR), the UN Refugee Agency.