Brand and Content Adviser

Brand and Content Adviser 

Location: Global remote

Salary: £55,00 - 60,000

Closing date: 15 January 2025

Our vision at UnitedGMH is a world where everyone everywhere can access mental health support. We use our expertise in advocacy, financing and campaigning to advance this vision, focussing on rights, health systems, ecosystems, and field building to deliver progress. We are looking for an experienced and dynamic Brand and Content Adviser to help increase our profile and impact through effective brand, social media and creative content approaches.

Reporting to the Communications Director, this new role will be part of a small international communications team covering strategic communications and media for UnitedGMH and the Global Mental Health Advocacy Network (GMHAN). You will have responsibility for helping manage freelancers and engaging with partners.

This is a great opportunity for a creative and entrepreneurial individual to help us tackle the challenges facing people with mental health needs worldwide.

Key responsibilities

• Working with the Director of Communications  and wider team, contribute to the development of a long-term global brand, content and channels strategy which harnesses the strengths, expertise and impact of UnitedGMH to best effect.

• Provide clarity, guidance and insights to inform the development of our online channels and products.

• Work with colleagues to plan and deliver creative and informative content that reaches and engages audiences with our work and brand.

• Produce and commission multimedia resources to tell the story of UnitedGMH’s mission and impact.

• Monitor social media performance and provide insights on brand, content and channel effectiveness. Drive the continuous improvement and optimisation of our content.

• Provide guidance and quality assurance to ensure that our online content reflects the brand in a consistent and compelling way, wherever you are in the world. 

• Share and promote best practices with colleagues, and collaborate effectively to support our shared goals.

• Regularly review and update our website content and structure to optimise it for our audiences.

• Provide direction, management support and mentoring to the Communications Officer.

Skills and experience

Essential

• Experience of shaping and delivering brand, content and social media strategies for international organisations.

• Deep understanding of tools, techniques and approaches to monitoring and analysing data, and of using insights to continually inform and evolve content strategies.

• Excellent interpersonal and team working skills. Able to engage and support colleagues in developing content and promoting a unified brand externally.

• Strong creative instincts with the ability to produce, commission and curate technical information in an engaging way to a diverse global audience.

• An understanding of global advocacy communications and campaigns approaches.

• Fluent in English with excellent written and verbal communications skills.

• Line management experience. 

Desirable

• Experience of working in global health, mental health or international development sectors.

• A network of freelance contacts, e.g. photographers, videographers, graphic designers.

• Knowledge of other language/s. 

This is a global remote role and you must already have the right to work in the country where you are based.

To apply, please submit your CV and Cover Letter via the Charity Job website by 12pm GMT on 15th January 2025. No direct applications will be accepted.