Social Media Manager

About You
Do you live and breathe social media? Are you an enthusiastic and proactive individual with a flair for
creativity? We are seeking a Social Media Manager to take the lead in driving our online presence across
various platforms including Twitter, LinkedIn, Facebook, TikTok and Instagram.
Your proactive approach will be instrumental in developing and implementing a dynamic social media
strategy that resonates with our target audiences. In addition, you will play a pivotal role in launching and
managing our presence on emerging platforms such as TikTok.
You will also be responsible for managing our online community – Connected Coaches – which currently sits
on Facebook, and providing support to our sister company 1st4sport in the development and execution of
its social media strategy.

The Role
As the leading charitable organisation for sports and physical activity coaches in the UK, our vision is to build a healthier and happier nation through great coaching, and we are looking for people who share in our passion and purpose.
Just as coaches are there for their participants, so we are here for the coach and we provide membership, learning and development, products, and services to support coaches in their coaching practice and everyday lives.
As Social Media Manager, you will be integral in developing and delivering UK Coaching’s communications activities through social media channels with the aim of increasing engagement with our target audience and building the UK Coaching brand.

Key Responsibilities
Reporting to the Head of Marketing and Communications your duties and responsibilities will include to:
• Develop, implement, and manage a comprehensive social media strategy to increase engagement and awareness among our B2C and B2B target audiences – coaches, the coaching workforce and sector partners.
• Monitor, respond to, and engage with customers, partners, and complementary brands to foster meaningful connections.
• Create and manage social content calendars, scheduling and posting content across all platforms to maintain a consistent brand voice.
• Take ownership of each social media channel, providing innovative ideas, recommendations, and learnings to drive engagement and growth.
• Report and track social media KPIs, working with the Head of Marketing to set and achieve targets.• Analyse long-term needs of the company’s social media strategy and provide quarterly reports and recommendations to optimise performance.
• Create an analytics dashboard and use it to present performance against target updates on a monthly basis.
• Produce engaging and compelling content that aligns with our brand and encourages audience interaction.
• Collaborate with internal creative teams to develop visually appealing and impactful social media content.
• Build engagement within our existing community to drive user generated content and highlight the impact our learning and development has on inspiring communities and changing lives through sport and physical activity.
• Stay updated on social media best practices, technologies, and trends to ensure our strategies remain innovative and effective.
• Build and nurture relationships with industry professionals and influencers to expand our network and enhance brand visibility.
• Attend sector and organisational events and capture content for social media.
• Collaborate closely with our digital marketing consultant to ensure a cohesive approach to paid media campaign activities.
• Liaise with other departments and key stakeholders, such as Sport England and UK Sport, to create integrated online marketing strategies that drive results.
• Support the wider Marketing and Communications team when required. This may include tasks such as copywriting and website maintenance.

Requirements
To be considered for the Social Media Manager role your experience and skillsets will include:
Essential:
• Proven track record in managing social media strategies with demonstrable results.
• Strong interpersonal, presentation, and report writing skills.
• Strong verbal and written communication skills.
• Proactive, motivated, and well-organised with a keen attention to detail.
• In-depth knowledge of social media marketing and paid advertising techniques.
• Experience in delivering successful social media campaigns and growing audiences.
• Ability to create and execute social media strategies that resonate with target audiences.
• Proficiency in engaging and onboarding influencers to amplify brand reach.
• Hands-on experience in implementing and reporting on paid social advertising campaigns.
• Experience in developing visual content/graphics to support social media activity.
• Experience in using a social media scheduling and reporting tool (such as Sprout Social and Hoosuite).
• Use of analytics tools to monitor performance of social media to inform strategic decision-making, optimise content creation, enhance user engagement, and drive growth in brand visibility and followers.
• Ability to multitask and thrive in a fast-paced environment.
• Strategic and creative thinker with the ability to generate innovative ideas.
• Strong planning and project management skills, with the ability to prioritise and manage workloads effectively.
• Team player with the ability to work collaboratively and independently.

Requirements
Desirable:
• Commercial understanding and experience in driving business objectives through social media.
• Photography skills.
• Experience creating and editing video content for social media and ads.
• Experience in producing and/or sharing podcasts on social media
• Knowledge of UK Coaching or the sport and physical activity sector in the UK.
As an organisation we want to inspire not only great coaches, but we want to inspire our people to help drive change. If you are passionate about what you do and enjoy working collaboratively with likeminded people, then we want you to get in touch.

Salary and Benefits:
The starting salary for the position will be in the range £34,000 - £37,000 per annum depending upon experience and qualifications. Salaries are reviewed each year in April. This is a full-time role but could be flexible.
Our People!
Our People team is focussed on making UK Coaching a great place to work that’s both fair and inclusive for all. We do our best to help everyone be their best. From hiring fantastic people to offering great perks, from supporting continuous personal growth to creating a collaborative coaching culture - it all makes a difference!
Our Perks:
• 25 days holiday, increasing by one day per year, up to a maximum of seven years (32 days).
• A day off for your birthday.
• Contributory Pension scheme.
• Life assurance and income protection schemes.
• Enhanced sick pay and statutory maternity pay.
• Amazing family friendly policies.
• Life leave – five days available to help with matters that might arise in your personal life or to support your interests.

• A values led organisation that really listens and cares about its people.
• Outstanding city centre office.
• Flexible working.
• Modern business utilising the latest Microsoft products with continued and long term investment in technology.
After probation, you get even more, including:
• Access to a healthcare benefits scheme.
• Cycle to work scheme.
•  Techscheme

How to apply
Please submit your letter of application and CV to our People team:

Closing date: Open until suitable candidate found
Alternative formats of the application form and job information are available on request.
To access further information on the organisation please refer to our website